American Marketing Association
The American Marketing Association (AMA) has improved in several ways this year. First, they forged new relationships with 8 companies, in addition to existing relationships, allowing for weekly contact with companies for their membership. This year, they also executed several initiatives specifically targeted at recruitment of members, as well as increased dues revenue and partnerships. For this reason, AMA was able to, for the first time in four years, cover all expenses and have money left over. Currently, AMA has 94 paying members, 59 of which were brand new to AMA in the Fall of 2011 Alone.