Consistently ranked in the top 20 U.S. publics in the University of Texas at Dallas’ Top 100 Business Schools Research Rankings, students learn from world-class faculty members who are thought leaders in their industry. Our scholars are internationally renowned for their innovative research and produce exceptional business leaders who embody the best in ethical leadership and managerial excellence.

With over 100 faculty members on staff, Warrington faculty members are always progressing and searching for the next impactful piece of business research.

Reliable Research in Business

Reliable Research in Business is an initiative from the University of Florida Warrington College of Business to address credibility challenges across the Science of Organizations and other social, behavioral and economic sciences. This initiative identifies possible solutions in research reproducibility, replicability, generalizability and peer review.

Research at Warrington

Side by side images of a hospital and an outdoor shopping center

Commercial real estate prices are not equally affected by the COVID-19 pandemic

Between the lack of cash on-hand and rent strikes across the nation, commercial property owners have been hit hard. Real estate business intelligence company Datex Property Solutions reported that only 50% of retail tenants had paid their April rent, as compared to the 85% who paid their rent in March. In total, it’s estimated that the commercial real estate industry is expected to see borrowers default on $148 billion in loans.

However, a first-of-its-kind study suggests that not all commercial real estate is affected equally as a result of COVID-19. David Ling finds that certain types of properties are struggling more than others.

A woman seated at a table looks at a credit card in one hand while holding a mobile phone in her other hand

Selling through social networks: Impact of social ties and product characteristics

Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine and YouTube, product exposure and connectivity on social networks positively impacts online sales.

Research from Warrington College of Business Associate Professor Liangfei Qiu, Ph.D. student Arunima Chhikara and McClatchy Professor Asoo Vakharia offers key insights into how social ties and product characteristics moderate online purchase decisions.

Male hand is browsing an online shop on digital tablet which is selling shoes.

Product lineups: The more you search, the less you find

Warrington marketing faculty Aner Sela and Sang Kyu Park (PhD ’21) examined how consumers’ ability to accurately identify the product for which they are looking in a product lineup is influenced by the inner dynamics of the search process itself. Across multiple experiments, they found that the more people screen through similar-looking products, the more conservative – but, ironically, less accurate – they become in their identification judgments. That is, the mere location of the target product in the sequence of similar-looking items can determine the likelihood that they will recognize the product for which they are looking.

Faculty News

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No. 9
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For research productivity among U.S. public schools