Lutz

Richard J. Lutz

JCPenney Professor
Full Professor

University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
206 BRY
Gainesville, Florida 32611-7155

352.273.3273
Email (richard.lutz at warrington.ufl.edu)

Education

  • PHD - Marketing, University of Illinois, 1973
  • MS - Marketing, University of Illinois, 1972
  • BS - Marketing, University of Illinois, 1969

Research Interests

Consumer Behavior, Advertising Response, Services Marketing

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College Info

Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

for Alumni & Friends

Warrington
UF

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