Richard J. Lutz
JCPenney Professor
Full Professor
University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
206 BRY
Gainesville, Florida 32611-7155
352.273.3273
Email (richard.lutz at warrington.ufl.edu)
Education
- PHD - Marketing, University of Illinois, 1973
- MS - Marketing, University of Illinois, 1972
- BS - Marketing, University of Illinois, 1969
Research Interests
Consumer Behavior, Advertising Response, Services Marketing
