Lutz

Richard J. Lutz

JCPenney Professor
J.C. Penney Professor of Marketing

University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155
267A STZ
Gainesville, Florida 32611-7155

352.273.3273
Email (rjlutz at ufl.edu)

Education

  • BS - MarketingUniversity of Illinois, 1969
  • MS - MarketingUniversity of Illinois, 1972
  • PHD - MarketingUniversity of Illinois, 1973

Research Interests

Consumer Behavior, Advertising Response, Services Marketing

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College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

for Alumni & Friends

Warrington
UF

for Faculty & Staff

for Students

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