Master of Science in Marketing

The Master of Science in Marketing program is intended for students whose objective is to work in the field of marketing in a corporate, non-profit or entrepreneurial setting.

Courses span the domain of marketing decision-making, from broad marketing strategy considerations to more focused decision areas such as branding, pricing, customer relationship management and new product development.

Program Highlights


  • One-year master’s degree for business majors or minors
  • For students with little or no work experience.
  • 30-credit program (20 core credits and 10 elective credits)
    • Marketing core courses: A dozen marketing courses offer both depth and breadth of coverage, with ample flexibility to personalize the curriculum.
    • Elective courses: Choose business electives from a variety of subject areas such as entrepreneurship, finance, information systems & operations management, international business, management and real estate.·
  • Current UF undergraduate students may pursue the combined (bachelor’s/master’s) degree option, which allows them to save time and money.