The Master of Science in Business Administration with a concentration in marketing program is intended for students whose objective is to work in the field of marketing in a corporate, non-profit or entrepreneurial setting.

Courses span the domain of marketing decision-making, from broad marketing strategy considerations to more focused decision areas such as branding, pricing, marketing analytics, customer relationship management and new product development.

The graduate marketing program will be offered on campus and fully online in Fall 2023.

Learn more about the MS Marketing Program at the Warrington College of Business. Note: Most of the footage seen in this video was filmed prior to the outbreak of the COVID-19 pandemic. Physical distancing practices were used to film new footage.

Program Highlights

3.6

Average GPA

20%

International Students

  • One-year master’s degree for business majors or minors
  • On-campus and Online formats available
  • For students with little or no work experience.
  • 30-credit program (20 core credits and 10 elective credits)
    • Marketing core courses: A dozen marketing courses offer both depth and breadth of coverage, with ample flexibility to personalize the curriculum.
    • Elective courses: Choose business electives from a variety of subject areas such as entrepreneurship, finance, information systems & operations management, international business, management and real estate.·
  • Current UF undergraduate business majors may pursue the combination (bachelor’s/master’s) degree option, which allows them to save time and money.

Learn more

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Explore Warrington

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Our online tour walks you through program options, introduces you to our campus and provides insights from students and campus leaders.

Hough Graduate Ambassadors

The Hough Graduate Ambassadors program is specialized master’s students representing their respective programs and the Warrington College of Business. Prospective and current students are encouraged to connect with the ambassadors to learn more about our graduate programs.