Program Options

The M.S. in Marketing program gives students an immersive journey through the intricate field of marketing. Whether students want to work in a corporate, non-profit or entrepreneurial setting in the future, this program empowers them with the skills to stand out in their career. With a variety of electives, students can personalize the curriculum to their future goals.

The program is designed for business majors or minors with little or no professional work experience.


Traditional Master's Degree

  • For students who will complete the bachelor’s degree before the start of the program.

Combination Bachelor’s/Master’s Degree

The combination option allows current UF undergraduate students to begin working on the M.S. degree while completing UF undergraduate studies.

  • Double count up to 12 graduate credits toward the bachelor’s and master’s degrees
  • Save time and money

Concurrent Degree Program (Master's & Master's)

  • For UF graduate students who wish to pursue two master’s degree programs at the same time.
  • Students may share a total of nine credits between both graduate degrees.
  • Admission is separate for each degree program. Applicants applying to both the MS-Marketing and another degree program simultaneously, should refer to each department’s admission requirements.

Nontraditional Doctoral / Master's Degree Program (Ph.D. & Master's)

  • For UF doctoral students who wish to earn a master’s outside of their doctoral department at the same time.
  • Students may share a total of nine credits between both graduate degrees.
  • Admission is separate for each degree program. Applicants applying to both the MS-Marketing and another degree program simultaneously, should refer to each department’s admission requirements.