Admissions

January and August start dates available.

We review each application holistically and consider all applicants based on individual experiences and skills. There are no guaranteed admissions, even if the minimum requirements are met.

Application Deadlines

Spring (January)DeadlineApplicant notified by
International Applicant DeadlineJuly 15Sept 15
Domestic Applicant DeadlineSep 1Oct 15
Fall (late August)DeadlineApplicant notified by
International Applicant DeadlineJan 15Apr 15
Early Deadline & Scholarship* Consideration DeadlineMar 1Apr 15
Final DeadlineMay 1Jun 15

Domestic applicants: The criteria and assessment of applications remain the same for both the early and final deadlines. The distinction between the early and final deadlines is in the timing of when the decision letter is issued.

If you cannot finalize your application under the deadline, contact us to determine if we can accept late applications.

Admitted applicants will be asked to accept their admission offer within two weeks of receiving their offer letter.

*All applicants must apply by the Fall Early deadline to be eligible to apply for program’s scholarships. Learn more on our Financial Information page.

Traditional Master’s id="traditional"

  • Bachelor’s degree from accredited institution
  • Business major or minor
  • Open to non-business majors or minors with exceptional academic record and professional marketing experience
  • 3.0 upper division undergraduate GPA (U.S. degrees only)
  • International applicants: Strong TOEFL/IELTS test score
1. Pre-Application

Begin the application process by filling out the pre-application form. Email MS-Marketing if you have any questions.

2. Graduate School Application

After you have completed the pre-application, you will submit the Graduate School Application and pay the application fee.

When selecting your program, please complete the information as follows:

  • Location of Intended Program:
    • For On-Campus format, select Gainesville
    • For Online format, select Distance Learning
  • Program of Study: Warrington College of Business > Business Administration (Degree Name – Master of Science)
  • Term: Spring (January) or Fall (August) only
  • Concentration: Marketing

Note: All applicants will be required to submit the Information for Residency Classification when they apply to Graduate School. Learn more about Establishing Residency for Tuition Purposes.

3. Upload supporting documents
Statement of Purpose Essay

Ideal length one page (400-600 words). Explain your motivations for applying to the program, why you believe you are good candidate, and how the program will help you achieve your career goals. If there is additional information you would like to share with the admissions committee, you may include it in the essay.

Résumé or Curriculum Vitae (C.V.)

Ideal length 1-2 pages. The résumé provides the admissions committee with a holistic view of each applicant. Use the résumé to highlight your experience, accomplishments and involvement. Elaborate on your duties and responsibilities, as well as leadership activities and time commitments outside of the classroom.

“Pursuant to Florida Statute, your application requires inclusion of all post-high school education and employment, as well as information about ongoing international affiliations and research funding. Please ensure this information is included on your curriculum vitae (CV) or résumé.”

Two Letters of Recommendation

Enter recommenders’ contact information in the Graduate School Application. After you submit the application, the recommenders will receive an email with instructions.

Recommendations must be from someone who has supervised you in some capacity (e.g. professor, employer, adviser, volunteer coordinators, etc.). Letters from students, peer leaders, or relatives will not be accepted.

Transcripts

Upload a copy of transcripts (in English and native language) from all post-secondary institutions attended. Unofficial transcripts are accepted for admissions processing. If admitted, official transcripts must be submitted during first term of study.

UF students: Do not submit a copy of the UF transcript. If your UF transcript includes coursework from the other post-secondary institutions attended, do not re-submit those transcripts.

4. Submit Official Test Scores
GMAT/GRE Scores

As of June 2021 a GMAT/GRE test score is not required.

International Applicants
English Proficiency (TOEFL/IELTS) Scores

Request for the testing agency to send official scores to the University of Florida (code 5812).

For exam minimum scores and exemptions, refer to the English Proficiency Requirements section of the Graduate Application Details. International applicants who submit the GRE must score a minimum of 140 in the verbal section.

Interview

International applicants from non-US institutions are interviewed as part of the admissions process. Applicants who are selected to interview will be invited by email. For those invited to interview, it is considered a mandatory part of the application process.

Diploma and Degree Certification

Upload a copy of the diploma and degree certification in English and native language. Applicants who have not received their diploma must submit a letter from their institution stating the program of study and expected graduation date. If admitted, the official diploma and degree certification must be submitted during first term of study.

Policy for 3-Year Bachelor’s Degrees

The UF Office of Admissions will not recognize 3-year bachelor’s degrees from India, Australia, Bangladesh, Canada (excluding Quebec), Nepal and Pakistan. Three-year bachelor’s degrees from other countries are reviewed on an individual basis.

Combination Degree id="combined"

Admission to the combination option is more selective and is considered an “honors” path for high-performing students. Meeting the minimum requirements does not guarantee admission.

  • Current UF undergraduate business major.
  • 3.2 cumulative UF GPA (listed on top of UF transcript).
  • Completed 90 credit hours, including AP, IB and dual enrollment, before beginning the program.
  • Students who major in a business subject (general business, finance, marketing, etc.) must complete all seven tracking courses before beginning the program.
  • Required completion of FIN 3403 Business Finance and MAR 3023 Principles of Marketing before beginning the program.
Graduate Admission Requirements

To be completed in your bachelor’s degree graduating term with your MS-Marketing advisor.

Admission to the combination option does not constitute admission to the UF Graduate School. To continue with the program after earning the bachelor’s degree, combination students must meet the Graduate School’s admissions requirements. To be eligible for graduate admission, students must:

  • Earn a bachelor’s degree with a grade point average of 3.0 or above
  • Complete the Graduate School application and pay the application fee by posted deadline (The graduate admission application should be completed after the bachelor’s degree application has been submitted)
  • Have no conduct flags that disqualify them from graduate admission
  • Submit all required combination degree paperwork by posted deadlines
  • Earn at least a “B” or better in any graduate course in order for it to count toward the master’s degree.

Note: All applicants will be required to submit the Information for Residency Classification when they apply to Graduate School. Learn more about Establishing Residency for Tuition Purposes.

Please submit the application materials below to the MS Marketing program. Email MS-Marketing if you have any questions.

1. Combination Degree Application

After you complete the form, you will receive detailed application instructions.

2. Essay and Resume
Statement of Purpose Essay

Ideal length – one page (400-600 words). Explain your motivations for applying to the program, why you believe that you are good candidate, and how the program will help you achieve your career goals. If there is additional information that you would like to share with the admissions committee, you may include it in the essay.

Résumé

Ideal length – 1-2 pages. The résumé provides the admissions committee with a holistic view of each applicant. Use the resume to highlight your experience, accomplishments and involvement. Elaborate on your duties and responsibilities, as well as leadership activities and time commitments outside of the classroom.

“Pursuant to Florida Statute, your application requires inclusion of all post-high school education and employment, as well as information about ongoing international affiliations and research funding. Please ensure this information is included on your curriculum vitae (CV) or résumé.”

3. Two Letters of Recommendation

Recommenders should email letters directly to MS-Marketing.

Recommendations must be from someone who has supervised you in some capacity (e.g. professor, employer, adviser, volunteer coordinators, etc.). Letters from students, peer leaders, or relatives will not be accepted.

4. Official GMAT or GRE Test Scores

As of June 2021 a GMAT/GRE test score is not required.

Concurrent Degree (Master's & Master's) id="concurrent"

  • Current UF Master’s or Ph.D. student in good academic standing
  • Must have support from the current degree program
  • Bachelor’s degree from accredited institution
  • Business major or minor
  • Open to non-business majors or minors with exceptional academic record and professional marketing experience.
  • 3.0 upper division undergraduate GPA (U.S. degrees only)
  • Admission is separate for each degree program. Applicants applying to both the MS-Marketing and another degree program simultaneously, should refer to each department’s admission requirements.
1. Pre-Application

Begin the application process by filling out the pre-application form. Email MS-Marketing if you have any questions.

2. Graduate School Application

After you have completed the pre-application, you will submit the Graduate School Application and pay the application fee.

When selecting your program, please complete the information as follows:

  • Program of Study: Warrington College of Business > Business Administration (Degree Name – Master of Science)
  • Concentration: Marketing
  • Term: Spring (January) or Fall (August) only
  • Location of Intended Program:
    • For On-Campus format, select Gainesville
    • For Online format, select Distance Learning

If you previously submitted transcripts, recommendation letters, etc. to the UF Graduate Admissions office, please email us.

Note: All applicants will be required to submit the Information for Residency Classification when they apply to Graduate School. Learn more about Establishing Residency for Tuition Purposes.

3. Upload supporting documents
Statement of Purpose Essay

Ideal length one page (400-600 words). Explain your motivations for applying to the program, why you believe you are good candidate, and how the program will help you achieve your career goals. If there is additional information you would like to share with the admissions committee, you may include it in the essay.

Résumé or Curriculum Vitae (C.V.)

Ideal length 1-2 pages. The résumé provides the admissions committee with a holistic view of each applicant. Use the résumé to highlight your experience, accomplishments and involvement. Elaborate on your duties and responsibilities, as well as leadership activities and time commitments outside of the classroom.

“Pursuant to Florida Statute, your application requires inclusion of all post-high school education and employment, as well as information about ongoing international affiliations and research funding. Please ensure this information is included on your curriculum vitae (CV) or résumé.”

Two Letters of Recommendation

Enter recommenders’ contact information in the Graduate School Application. After you submit the application, the recommenders will receive an email with instructions.

Recommendations must be from someone who has supervised you in some capacity (e.g. professor, employer, adviser, volunteer coordinators, etc.). Letters from students, peer leaders, or relatives will not be accepted.

Transcripts

Upload a copy of transcripts (in English and native language) from all post-secondary institutions attended. Unofficial transcripts are accepted for admissions processing. If admitted, official transcripts must be submitted during first term of study.

UF students: Do not submit a copy of the UF transcript. If your UF transcript includes coursework from the other post-secondary institutions attended, do not re-submit those transcripts.

Diploma and Degree Certification (INTERNATIONAL APPLICANTS ONLY)

Upload a copy of the diploma and degree certification in English and native language. Applicants who have not received their diploma must submit a letter from their institution stating the program of study and expected graduation date. If admitted, the official diploma and degree certification must be submitted during first term of study.

4. Submit Official Test Scores
GMAT/GRE Scores

As of June 2021 a GMAT/GRE test score is not required.

Nontraditional Doctoral / Master's Degree Program (Ph.D. & Master's) id="nontraditional"

  • Current UF Master’s or Ph.D. student in good academic standing
  • Must have support from the current degree program
  • Bachelor’s degree from accredited institution
  • Business major or minor
  • Open to non-business majors or minors with exceptional academic record and professional marketing experience
  • 3.0 upper division undergraduate GPA (U.S. degrees only)
  • Admission is separate for each degree program. Applicants applying to both the MS-Marketing and another degree program simultaneously, should refer to each department’s admission requirements.
1. Pre-Application

Begin the application process by filling out the pre-application form. Email MS-Marketing if you have any questions.

2. Graduate School Application

After you have completed the pre-application, you will submit the Graduate School Application and pay the application fee.

When selecting your program, please complete the information as follows:

  • Program of Study: Warrington College of Business > Business Administration (Degree Name – Master of Science)
  • Concentration: Marketing
  • Term: Spring (January) or Fall (August) only
  • Location of Intended Program:
    • For On-Campus format, select Gainesville
    • For Online format, select Distance Learning

If you previously submitted transcripts, recommendation letters, etc. to the UF Graduate Admissions office, please email us.

Note: All applicants will be required to submit the Information for Residency Classification when they apply to Graduate School. Learn more about Establishing Residency for Tuition Purposes.

3. Upload supporting documents
Statement of Purpose Essay

Ideal length one page (400-600 words). Explain your motivations for applying to the program, why you believe you are good candidate, and how the program will help you achieve your career goals. If there is additional information you would like to share with the admissions committee, you may include it in the essay.

Résumé or Curriculum Vitae (C.V.)

Ideal length 1-2 pages. The résumé provides the admissions committee with a holistic view of each applicant. Use the résumé to highlight your experience, accomplishments and involvement. Elaborate on your duties and responsibilities, as well as leadership activities and time commitments outside of the classroom.

“Pursuant to Florida Statute, your application requires inclusion of all post-high school education and employment, as well as information about ongoing international affiliations and research funding. Please ensure this information is included on your curriculum vitae (CV) or résumé.”

Two Letters of Recommendation

Enter recommenders’ contact information in the Graduate School Application. After you submit the application, the recommenders will receive an email with instructions.

Recommendations must be from someone who has supervised you in some capacity (e.g. professor, employer, adviser, volunteer coordinators, etc.). Letters from students, peer leaders, or relatives will not be accepted.

Transcripts

Upload a copy of transcripts (in English and native language) from all post-secondary institutions attended. Unofficial transcripts are accepted for admissions processing. If admitted, official transcripts must be submitted during first term of study.

UF students: Do not submit a copy of the UF transcript. If your UF transcript includes coursework from the other post-secondary institutions attended, do not re-submit those transcripts.

Diploma and Degree Certification (INTERNATIONAL APPLICANTS ONLY)

Upload a copy of the diploma and degree certification in English and native language. Applicants who have not received their diploma must submit a letter from their institution stating the program of study and expected graduation date. If admitted, the official diploma and degree certification must be submitted during first term of study.

4. Submit Official Test Scores
GMAT/GRE Scores

As of June 2021 a GMAT/GRE test score is not required.

Frequently Asked Questions

Does the MS MAR program accept students who are participating in Employee Education (UF Employee Education Program (EEP)/State Agency Employees)?

For the on-campus format, we accept students who are participating in the employee education (UF Employee Education Program (EEP)/State Agency Employees).

For the online format, we do not accept students who are participating in the employee education (UF Employee Education Program (EEP)/State Agency Employees). The Warrington College of Business has the ability to limit the number of online specialized masters students participating in the EEP due to its distance education format. In response to high levels of demand, EEP applications to these programs are not currently being accepted.

See: UF Employee Education Program (EEP) and Office of Registrar: Employee Education

Does the MS Marketing program require the GMAT or the GRE?

No. As of June 2021 a GMAT/GRE test score is not required.

What is the UF policy for three-year bachelor’s degrees from foreign institutions?

The UF Office of Admissions will not recognize three-year bachelor’s degrees from India, Australia, Bangladesh, Canada (excluding Quebec), Nepal and Pakistan. Three-year bachelor’s degrees from other countries are reviewed on an individual basis.