Courses and Curriculum


In light of possible continued testing difficulties amid the ongoing COVID-19 pandemic, the UF Graduate School temporarily adjusted the GMAT and GRE testing policy. Through Fall of 2021, a GMAT or GRE score is waived for applicants to one of Warrington’s Specialized Master’s programs. Please contact the program administrators for updated application requirements and to check space availability.

The MS-Marketing program courses span the domain of marketing decision-making, from broad marketing strategy considerations to more focused decision areas such as pricing, branding, customer relationship management, and new product development. Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.

  • 30 credit hours (20 core credits and 10 elective credits)
  • Classes are intense, fast moving and taught in shortened eight-week modules
  • Group projects are an important part of the curriculum. The teamwork structure presents a microcosm of the workplace and allows students to practice their interpersonal skills along with their newly found knowledge in a hands-on fashion
  • Most graduate business courses are worth 2 credits

Curriculum

  • GEB 5212 Professional Writing (1 credit)
  • GEB 5215 Professional Communication (1 credit)
  • MAR 5806 Marketing Management* (2 credits)
  • MAR 6335 Building and Managing Brand Equity or MAR6818 Advanced Marketing Management** (2 credits)
  • QMB 5304 Intro. Managerial Statistics (2 credits)
  • Marketing Courses (12 credits)
  • Graduate Business Electives (10 credits)

*UF marketing majors who took MAR 4803, must replace MAR5806 with another marketing course.
** MAR 6335 is the capstone for fall graduates. MAR6818 is the capstone for spring/summer graduates.

  • MAR 6157 International Marketing
  • MAR 6237 Art and Science of Pricing
  • MAR 6508 Customer Analysis
  • MAR 6722 Web-based Marketing
  • MAR 6833 Product Development/Management
  • MAR 6861 Customer Relationship Management
  • MAR 6930 Marketing Ethics
  • MAR 6930 Decision Making
  • MAR 6930 Marketing Analytics I
  • MAR 6930 Marketing Analytics II
  • MAR 6479 Professional Selling

All courses on the MS-Marketing course schedule have been approved to count as graduate business electives.


Curriculum Plans

Fall Module 1 (late August – mid-October):

  • MAR 5806 Marketing Management* (2 credits)
  • QMB 5304 Intro. Managerial Statistics (2 credits)
  • GEB 5215 Professional Communication (1 credit)
  • Graduate Business Elective (2 credits)

Fall Module 2 (late October – mid-December):

  • GEB 5212 Professional Writing (1 credit)
  • Marketing Course (2 credits)
  • Marketing Course (2 credits)
  • Marketing Course (2 credits)

Spring Modules 3 (early January to mid-March)

  • Marketing Course (2 credits)
  • Marketing Course (2 credits)
  • Graduate Business Elective (2 credits)

Spring Modules 4 (mid-March – early May)

  • MAR6818 Advanced Marketing Management (2 credits) – Capstone
  • Marketing Course (2 credits)
  • Graduate Business Elective (2 credits)

Summer A (Mid-May to mid-June)

  • Graduate Business Elective (2 credits)
  • Graduate Business Elective (2 credits)
Total Credits*: 30

*A minimum of 16 credits must be MAR pre-fix courses.

Spring Module 3 (early January – mid-March)

  • MAR 5806 Marketing Management* (2 credits)
  • QMB 5304 Intro. Managerial Statistics (2 credits)
  • GEB 5212 Professional Writing (1 credit)
  • Graduate Business Elective (2 credits)

Spring Module 4 (mid-March to early May)

  • GEB 5215 Professional Communication (1 credit)
  • Marketing Course (2 credits)
  • Marketing Course (2 credits)
  • Marketing Course (2 credits)

Summer A (mid-May to mid-June)

  • Graduate Business Elective (2 credits)
  • Graduate Business Elective (2 credits)

Fall Module 1 (late August to mid-October)

  • Marketing Course (2 credits)
  • Marketing Course (2 credits)
  • Graduate Business Elective (2 credits)

Fall Module 2 (late October to mid-December)

  • MAR 6335 Build/Man Brand Equity (2 credits) – Capstone
  • Marketing Course (2 credits)
  • Graduate Business Elective (2 credits)
Total Credits*: 30

*A minimum of 16 credits must be MAR pre-fix courses.