Courses and Curriculum

The MS-Marketing program courses span the domain of marketing decision-making, from broad marketing strategy considerations to more focused decision areas such as pricing, branding, customer relationship management, and new product development. Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.

  • 30 credit hours (20 core credits and 10 elective credits)
  • Classes are intense, fast moving and taught in shortened eight-week modules
  • Group projects are an important part of the curriculum. The teamwork structure presents a microcosm of the workplace and allows students to practice their interpersonal skills along with their newly found knowledge in a hands-on fashion
  • Most graduate business courses are worth 2 credits

Curriculum

  • GEB 5212 Professional Writing (1 credit)
  • GEB 5215 Professional Communication (1 credit)
  • MAR 5806 Marketing Management* (2 credits)
  • MAR 6335 Building and Managing Brand Equity or MAR6818 Advanced Marketing Management** (2 credits)
  • QMB 5304 Intro. Managerial Statistics (2 credits)
  • Marketing Courses (12 credits)
  • Graduate Business Electives (10 credits)

*UF marketing majors who took MAR 4803, must replace MAR5806 with another marketing course.
** MAR 6335 is the capstone for spring/summer graduates. MAR6818 is the capstone for fall graduates.

Marketing Course Options

Codes for the term courses are typically offered: F-M1 = Fall Module 1; F-M2 = Fall Module 2; SP-M3 = Spring Module 3; SP-M4 = Spring Module 4; Summer A = SM-A; Summer B = SM-B

Prerequisite for all courses: MAR 5806 or MAR 4803 (undergrad course)

These courses can fulfill the Marketing Course (12 credits) requirements:

  • MAR 6237 Art and Science of Pricing (F-M1)**
  • MAR 6722 Web-based Marketing (F-M2)**
  • MAR 6508 Customer Analysis (SP-M3)**
  • MAR 6668 Marketing Analytics I (F-M1, SP-M3) – prereq Python**
  • MAR 6669 Marketing Analytics II (SP-M4) – prereq Python**
  • MAR 6861 Customer Relationship Management (SP-M4)**
  • MAR 6157 International Marketing (F-M1, F-M2, SP-M4)
  • MAR 6667 Marketing Analytics Methods (SM-A, F-M2)
  • MAR 6930 Marketing Ethics (F-M1, F-M2, SP-M4)
  • MAR 6479 Professional Selling* (SP-M4) – overlap MAR 3400 Prof. Selling or MAR4403 Sales Mgmt.
  • MAR 6591 Decision Making* (F-M2, SP-M3, SP-M4) – overlap MAR 3503 Consumer Behavior
  • MAR 6833 Product Development and Management (F-M2, SP-M4)
  • MAR 6930 Entrepreneurial Selling* (SM-B) – overlap MAR6479 Prof. Selling, MAR3400 Prof. Selling or MAR4403 Sales Mgmt.
  • MAR 6335 Building and Managing Brand Equity (SP-M4) – Capstone for spring/summer grads and elective for other students.
  • MAR 6818 Advanced Marketing Management (F-M2) – Capstone for fall grads and elective for other students.

*Students not permitted to take both the undergrad and grad courses of indicated overlaps.

**Recommended courses for students interested in marketing analytics.

Business Electives

All courses on the MS-Marketing course schedule have been approved to count as graduate business electives.

Curriculum Plans

Fall Start

Fall Module 1 (late August - mid-October)
Terms/CoursesCreditsMarketing Analytics Courses**
MAR 5806 Marketing Management*2
QMB 5304 Intro. Managerial Statistics2
GEB 5215 Professional Communication (or GEB5212)1
Graduate Business Elective2
Fall Module 2 (late October - mid-December)
Terms/CoursesCreditsMarketing Analytics Courses**
GEB 5212 Professional Writing (or GEB5215)1
Marketing Course2MAR 6722 Web-based Marketing
Marketing Course2
Graduate Business Elective2ISM 6413 Intro to Python (prereq for marketing analytics courses)
Spring Module 3 (early January to mid-March)
Terms/CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR 6668 Marketing Analytics I (prereq Python)
Marketing Course2MAR 6508 Customer Analysis
Graduate Business Elective2
Spring Module 4 (mid-March - early May)
Terms/CoursesCreditsMarketing Analytics Courses**
MAR6335 Building and Managing Brand Equity2
Marketing Course2MAR 6668 Marketing Analytics II (prereq Python)
Marketing Course2MAR 6861 Customer Relation Mgmt
Summer A (Mid-May to mid-June)
Terms/CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Total Credits*: 30

*A minimum of 16 credits must be MAR pre-fix courses.

**Recommended for students interested in marketing analytics.

Spring Start

Spring Module 3 (early January - mid-March)
Terms/CoursesCreditsMarketing Analytics Courses**
MAR 5806 Marketing Management*2
QMB 5304 Intro. Managerial Statistics2
GEB 5215 Professional Communication (or GEB5212)1
Graduate Business Elective2ISM 6413 Intro to Python (prereq for marketing analytics courses)
Spring Module 4 (mid-March to early May)
Terms/CoursesCreditsMarketing Analytics Courses**
GEB 5212 Professional Writing (or GEB5215)1
Marketing Course2MAR 6669 Marketing Analytics II (prereq Python)
Marketing Course2MAR 6861 Customer Relation Mgmt
Marketing Course2
Summer A (mid-May to mid-June)
Terms/CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Fall Module 1 (late August to mid-October)
Terms/CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR 6668 Marketing Analytics I (prereq Python)
Marketing Course2MAR 6237 Art and Science of Pricing
Graduate Business Elective2
Fall Module 2 (late October to mid-December)
Terms/CoursesCreditsMarketing Analytics Courses**
MAR 6818 Advanced Marketing Management - Capstone2
Marketing Course2MAR 6722 Web-based Marketing
Graduate Business Elective2
Total Credits*: 30

*A minimum of 16 credits must be MAR pre-fix courses.

**Recommended courses for students interested in marketing analytics.