Courses and Curriculum
The MS-Marketing program courses span the domain of marketing decision-making, from broad marketing strategy considerations to more focused decision areas such as pricing, branding, customer relationship management, and new product development. Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.
- 30 credit hours (20 core credits and 10 elective credits)
- Classes are intense, fast moving and taught in shortened eight-week modules
- Group projects are an important part of the curriculum. The teamwork structure presents a microcosm of the workplace and allows students to practice their interpersonal skills along with their newly found knowledge in a hands-on fashion
- Most graduate business courses are worth 2 credits
Curriculum
- GEB 5212 Professional Writing (1 credit)
- GEB 5215 Professional Communication (1 credit)
- MAR 5806 Marketing Management* (2 credits)
- MAR 6335 Building and Managing Brand Equity or MAR6818 Advanced Marketing Management** (2 credits)
- QMB 5304 Intro. Managerial Statistics (2 credits)
- Marketing Courses (12 credits)
- Graduate Business Electives (10 credits)
*UF marketing majors who took MAR 4803, must replace MAR5806 with another marketing course.
** MAR 6335 is the capstone for spring/summer graduates. MAR6818 is the capstone for fall graduates.
Codes for the term courses are typically offered: F-M1 = Fall Module 1; F-M2 = Fall Module 2; SP-M3 = Spring Module 3; SP-M4 = Spring Module 4; Summer A = SM-A; Summer B = SM-B
These courses can fulfill the Marketing Course (12 credits) requirements:
- MAR 6157 International Marketing (SM-A, F-M1, F-M2, SP-M4)
- prereq MAR3023
- MAR 6930 Marketing Ethics (F-M1, F-M2, SP-M3)
- prereq MAR3023
- MAR 6237 Art and Science of Pricing (F-M1)**
- prereq MAR5806 or MAR4803 & QMB5304
- MAR 6722 Web-based Marketing (F-M2)**
- prereq MAR5806 or MAR4803 & QMB5304
- MAR 6508 Customer Analysis (SP-M3)**
- prereq MAR5806 or MAR4803 & QMB5304
- MAR 6861 Customer Relationship Management (SP-M4)**
- prereq MAR5806 or MAR4803 & QMB5304
- MAR 6667 Marketing Analytics Methods (F-M2)
- prereq MAR5806 or MAR4803 & QMB5304
- MAR 6668 Marketing Analytics I (F-M1, SP-M3)
- prereq MAR5806 or MAR4803 & QMB5304 & ISM6413 Python**
- MAR 6669 Marketing Analytics II (SP-M4)
- prereq MAR5806 or MAR4803 & QMB5304 & ISM6413 Python (R required depending on section)**
- MAR 6930 Entrepreneurial Selling* (SM-B) – overlap MAR6479 Prof. Selling, MAR3400 Prof. Selling or MAR4403 Sales Mgmt.
- MAR 6479 Professional Selling* (SP-M4) – overlap MAR6930 Entrep. Selling, MAR 3400 Prof. Selling or MAR4403 Sales Mgmt.
- prereq MAR5806 or MAR4803
- MAR 6591 Managerial Decisions* (F-M2, SP-M3, SP-M4) – overlap MAR 3503 Consumer Behavior
- prereq MAR5806 or MAR4803
- MAR 6833 Product Development and Management (F-M2, SP-M4)
- prereq MAR5806 or MAR4803
- MAR 6818 Advanced Marketing Management (F-M2) – Capstone for fall grads and elective for other students.
- prereq MAR5806 or MAR4803
- MAR 6335 Building and Managing Brand Equity (SP-M4) – Capstone for spring/summer grads and elective for other students.
- prereq MAR5806 or MAR4803
*Students not permitted to take both the undergrad and grad courses of indicated overlaps.
**Recommended courses for students interested in marketing analytics.
All courses on the MS-Marketing course schedule have been approved to count as graduate business electives.
Curriculum Plans
Fall Module 1 (late August - mid-October)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
MAR 5806 Marketing Management* | 2 | |
QMB 5304 Intro. Managerial Statistics | 2 | |
GEB 5215 Professional Communication (or GEB5212) | 1 | |
Graduate Business Elective | 2 |
Fall Module 2 (late October - mid-December)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
GEB 5212 Professional Writing (or GEB5215) | 1 | |
Marketing Course | 2 | MAR 6722 Web-based Marketing |
Marketing Course | 2 | |
Graduate Business Elective | 2 | ISM 6413 Intro to Python (prereq for marketing analytics courses) |
Spring Module 3 (early January to mid-March)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
Marketing Course | 2 | MAR 6668 Marketing Analytics I (prereq Python) |
Marketing Course | 2 | MAR 6508 Customer Analysis |
Graduate Business Elective | 2 |
Spring Module 4 (mid-March - early May)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
MAR6335 Building and Managing Brand Equity | 2 | |
Marketing Course | 2 | MAR 6668 Marketing Analytics II (prereq Python) |
Marketing Course | 2 | MAR 6861 Customer Relation Mgmt |
Summer A (Mid-May to mid-June)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
Graduate Business Elective | 2 | |
Graduate Business Elective | 2 |
*A minimum of 16 credits must be MAR pre-fix courses.
**Recommended for students interested in marketing analytics.
Spring Module 3 (early January - mid-March)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
MAR 5806 Marketing Management* | 2 | |
QMB 5304 Intro. Managerial Statistics | 2 | |
GEB 5215 Professional Communication (or GEB5212) | 1 | |
Graduate Business Elective | 2 | ISM 6413 Intro to Python (prereq for marketing analytics courses) |
Spring Module 4 (mid-March to early May)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
GEB 5212 Professional Writing (or GEB5215) | 1 | |
Marketing Course | 2 | MAR 6669 Marketing Analytics II (prereq Python) |
Marketing Course | 2 | MAR 6861 Customer Relation Mgmt |
Marketing Course | 2 |
Summer A (mid-May to mid-June)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
Graduate Business Elective | 2 | |
Graduate Business Elective | 2 |
Fall Module 1 (late August to mid-October)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
Marketing Course | 2 | MAR 6668 Marketing Analytics I (prereq Python) |
Marketing Course | 2 | MAR 6237 Art and Science of Pricing |
Graduate Business Elective | 2 |
Fall Module 2 (late October to mid-December)
Terms/Courses | Credits | Marketing Analytics Courses** |
---|---|---|
MAR 6818 Advanced Marketing Management - Capstone | 2 | |
Marketing Course | 2 | MAR 6722 Web-based Marketing |
Graduate Business Elective | 2 |
*A minimum of 16 credits must be MAR pre-fix courses.
**Recommended courses for students interested in marketing analytics.