Courses and Curriculum


The Master of Science in Business Administration with a concentration in marketing program courses span the domain of marketing decision-making, from broad marketing strategy considerations to more focused decision areas such as pricing, branding, customer relationship management, and new product development. Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.

  • 30 credit hours (20 core credits and 10 elective credits)
  • Classes are intense, fast moving and taught in shortened eight-week modules
  • Group projects are an important part of the curriculum. The teamwork structure presents a microcosm of the workplace and allows students to practice their interpersonal skills along with their newly found knowledge in a hands-on fashion
  • Most graduate business courses are worth 2 credits
  • On-Campus and Online formats available
  • Program start options in Spring and Fall