Shin, Woochoel

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Woochoel Shin

Brian R. Gamache Professor
Associate Professor

(352) 273-3279

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Education All years

  • PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BS - Statistics, Seoul National University, 2002
  • BA - Business Administration, Seoul National University, 2002

Courses Taught Last 3 years

  • Art and Sci of Pricing (MAR6237)
  • Strtgy and Tac Pricing (MAR6256)
  • Web-Based Marketing (MAR6722)

Journal Article Publications All years

  • Pricing Strategy of Competing Media Platforms
    Status: Published
    Journal: Marketing Science
    Published Year: 2024
    Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
  • Disclosure in Incentivized Reviews: Does it Help Protect Consumers?
    Status: Published
    Journal: Management Science
    Published Year: 2023
    Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
  • A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
    Status: Published
    Journal: Management Science
    Published Year: 2023
    Authors: Jiwoong Shin, Woochoel Shin
  • Media Platforms’ Content Provision Strategy and Source of Profits
    Status: Published
    Journal: Marketing Science
    Published Year: 2021
    Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
  • The Fateful First Consumer Review
    Status: Published
    Journal: Marketing Science
    Published Year: 2021
    Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
  • Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
    Status: Published
    Journal: Management Science
    Published Year: 2015
    Authors: Wilfred Amaldoss, Preyas Desai, Woochoel Shin
  • Keyword Search Advertising and Limited Budgets
    Status: Published
    Journal: Marketing Science
    Published Year: 2015
    Author: Woochoel Shin
  • Multi-Tier Store Brands and Channel Profits
    Status: Published
    Journal: Journal of Marketing Research
    Published Year: 2015
    Authors: Wilfred Amaldoss, Woochoel Shin
  • The Company that You Keep: When to Buy a Competitor's Keyword
    Status: Published
    Journal: Marketing Science
    Published Year: 2014
    Authors: Preyas Desai, Richard Staelin, Woochoel Shin
  • Competing for Low-end Markets
    Status: Published
    Journal: Marketing Science
    Published Year: 2011
    Authors: Wilfred Amaldoss, Woochoel Shin

Contact And Other Resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

(352) 273-3279

Email