Profiles
- Faculty
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GRAD RSRH PROF
(352) 273-0200
- Empirical Research Methods,
- Financial and Managerial Accounting
Clinical Assoc Professor & Richardson Fellow
(352) 392-5058
- Asset pricing models,
- Computational Methods in Finance,
- Market Microstructure
Emeritus
(352) 273-0208
- Accounting Theory,
- Empirical Research Methods,
- Financial and Managerial Accounting
Clinical Assistant Professor
(352) 392-0134
- Environmental Economics,
- Geospatial Data Analysis,
- Machine Learning
James W. Walter Eminent Scholar Chair
Distinguished Professor
(352) 273-3280
- Consumer Autonomy & Decision-Making,
- Public Policy,
- Technology Adoption
Emeritus Professor
(352) 273-0311
- Mortgage Securitization,
- Office Markets and Real Estate Price Indices,
- Real Estate Finance
KPMG Professor in Accounting
(352) 273-0209
- Attestation,
- Corporate Governance,
- Financial Reporting,
- Law
Karl F. and Nancy J. Flammer Professor
Flammer Professor
(352) 392-2468
- Data Mining,
- Decision Making,
- Genetic Algorithms,
- Machine Learning,
- Scheduling
Instructional Associate Professor
(352) 392-7672
- Design,
- Optimization of Computer Networks,
- Performance Analysis
George W. and Lisa O. Etheridge, Jr. Professor
Ethridge Professor
(352) 392-5946
- E-Commerce Strategy,
- Economics of IS,
- IS policy
Wells Fargo Faculty Fellow
Instructional Associate Professor, Finance and Director of Wealth Management Program
(352) 392-6395
Instructional Professor
(352) 273-3212
- Business and Management Communication,
- Cross-Cultural Communication
Director of Graduate Business Career Services
Associate Director, Business Career Services
(352) 273-4951
Lecturer
Executive Director, Kelley A. Bergstrom Real Estate Center
(352) 273-1827
- Emerging Market Conditions
W.A. McGriff, III Professor
Professor
(352) 846-0507
- Attitudes and Motivation,
- Leadership,
- Personality,
- Quality of Work Life,
- Women
Associate Professor
(352) 273-3272
- Consumer and Managerial Decision Making,
- Consumer Statistical Reasoning,
- Judgment Under Uncertainty,
- Mathematical Psychology,
- Measurement Theory,
- Statistics and Research Methods
BB&T Professor of Free Enterprise
BB&T Assoc Professor of Free Enterprise
Director, Hough Program in Finance (MS - Finance)
Graduate Coordinator, Hough Program in Finance (MS - Finance)
(352) 392-2820
- Financial Distress,
- Fixed Income Securities,
- Real Estate Finance
Instructional Associate Professor
(352) 392-8128
- Groups and Teams,
- Leadership and Strategy,
- Negotiation,
- Organizational Behavior,
- Organizational Development
Executive Director of Development
Senior Director, Warrington College Development and Alumni Affairs
(352) 392-0381
Judy A. Warrington Professorship in Business
Judy A. Warrington Professor in Business
Director, Master of Science - Information Systems and Operations Management
Director, Master of Science - Business Analytics
(352) 392-5858
- Knowledge Management,
- Management of Technology,
- New Product Development,
- Operations Management,
- Supply Chain Management,
- Sustainability
Clinical Assistant Professor
(352) 273-4958
- B2B Marketing,
- Cross-sectional Research,
- New Product Development,
- Operations Strategy,
- Qualitative Research
PhD Student in Marketing
(352) 392-0161
- Applied Game Theory,
- Consumer Privacy,
- Data-driven Technology,
- ML in Marketing,
- Online Marketplace,
- Social Media Marketing
John B. Higdon Eminent Scholar Chair
John B Higdon Eminent Scholar Chair
Chair, Information Systems and Operations Management Department
(352) 392-7068
- Economics of Information Systems,
- Electronic Commerce,
- Supply Chain Management
Education and Training Specialist
(352) 273-3253
- Curriculum Design,
- Experiential Learning,
- Instructional Development,
- Student Engagement
Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor
(352) 273-3282
- Consumer Behavior,
- Consumer Choice,
- Decision Making,
- Price Perception,
- Psychological Scaling
Frederick E. Fisher Eminent Scholar Chair
Emeritus
- Accounting Theory,
- Agency Theory,
- Information Economics,
- Managerial Economics
Emeritus
Associate Director, Bachelor of Science in Accounting
Associate Director, Master of Accounting
- Financial Accounting,
- Tax
Huber Hurst Professor
HUBER HURST PROFESSOR
(352) 378-3303
- Contract Law,
- Contract Theory,
- International Business Transactions,
- International Contracting,
- Jurisprudence
Huber Hurst Professor
HUBER HURST PROFESSOR
(352) 392-8794
- Alternative Methods of Dispute Resolution,
- Attorneys,
- Business Litigation,
- Comparative Law,
- Contracts,
- Ethics,
- Franchising
George W. and Lisa O. Etheridge, Jr. Professor
Full Professor
(352) 273-3200
- Manufacturing Planning and Control,
- Project Planning and Scheduling,
- Supply Chain Management
W.A. McGriff, III Professor
Professor
(352) 273-0339
- Dispositions and Emotions in Organizational Behavior,
- Motivation in Organizations,
- Research Methods in Organizational Studies
Emeritus Professor
(352) 392-3184
- Asset Pricing,
- Empirical Corporate Finance,
- Financial Management of Financial Institutions,
- Government Regulation of the Financial Sector
Director of Employer Relations, Business Career Services
Director, Business Career Services
(352) 273-4950
Clinical Professor & Richardson Fellow
(352) 846-0273
- Asset Allocation,
- Emerging Markets,
- Financial Crises,
- Macro Finance
Assistant Professor
(352) 392-8572
- Digital Platforms,
- E-Commerce Strategy,
- Information Security,
- Social Media Analytics
Jack Faricy Professor
Clinical Professor
Director, Business Analytics and Artificial Intelligence Center
(352) 294-0410
- Artificial Intelligence,
- Big Data and Data Privacy,
- Forecasting
ASSOICATE PROFE
(352) 392-0151
- Applied Microeconomics,
- Decision Making Under Uncertainty,
- Forecasting
Assistant Professor
(352) 273-3288
- Data-Driven Decision Making,
- E-Commerce,
- Financial Markets,
- Healthcare Markets,
- Interpretable Machine Learning,
- Mathematical Programming,
- Scalable Algorithms
Eugene F. Brigham Chair in Finance
(352) 392-7546
- Corporate Finance,
- Executive Compensation,
- Financial Markets and Institutions,
- Mergers and Acquisitions
Clinical Assistant Professor
(352) 273-1974
- Firm Disclosures,
- Firm Valuation,
- Textual Analysis
William H. Dial/SunTrust Eminent Scholar Chair
Eminent Scholar
(352) 392-3486
- Corporate Finance,
- Financial Institutions,
- Strategy
Gerald L. Gunter Memorial Professor
Director and Gunter Professor
Director, Public Utility Research Center
(352) 294-0466
- Competition and Pricing,
- Competition Policy,
- Leadership and Strategy,
- Regulation of Big Tech
Distinguished Professor
(352) 273-3281
- Branding,
- Consumer Learning,
- Perceived Value,
- Price Perception
Finance Ph.D. Student
(737) 228-8128
- Corporate Finance,
- Entrepreneurship,
- Innovation,
- Private Markets,
- Venture Capital
PhD Student in Marketing
(352) 392-0161
- Customer Retention,
- E-Commerce,
- Keyword search,
- Online Consumer Behavior,
- Promotion
Assistant Professor
(352) 273-1866
- Competition,
- Corporate Finance,
- Corporate Governance,
- Financial Markets,
- Public Policy,
- Sustainability
PwC Term Associate Professor
(352) 273-0222
- Accounting within an Economy’s Institutional Infrastructure,
- Financial Markets and Institutions,
- Financial Reporting and Disclosure Choices,
- Investor Relations,
- Valuation
Frederick E. Fisher Eminent Scholar Chair
Distinguished Professor and Frederick E. Fisher Eminent Scholar
Director, International Accounting and Auditing Center
(352) 273-0215
- Auditing,
- Factors Affecting the Scope and Timing of Audit Engagements,
- Financial Reporting
Emeritus
(352) 514-9156
- Computer-Aided Decision Systems,
- Data Mining,
- E-Commerce,
- Expert Systems,
- Genetic Algorithm Theory,
- Large-Scale Optimization,
- Machine Learning,
- Markov Decision Theory,
- Scheduling
Director, Entrepreneurship Program
Administrative Director, Master of Science - Entrepreneurship Concentration
(352) 273-0333
Walter J. Matherly Professor
Matherly Professor
(352) 273-0587
- Business Value of Information Technology,
- Digital Goods Markets,
- Information Technology Enabled Multi-Channel Service Operations
Director of Energy Studies
(352) 392-7842
- Energy Policy and Regulation,
- Energy Pricing,
- Energy Risk Management,
- Regulatory Policy
Chester C. Holloway Professor
Professor
(352) 846-2694
- Convergence of Industry Boundaries,
- Emerging Technologies,
- Evolutionary Economics,
- Industry Evolution,
- Innovation,
- Knowledge Creation
Graduate Assistant - G
(352) 392-0161
- Judgment and Decision Making,
- Persuasion,
- Prosocial Consumption,
- Social Influence
Ast. Dean & Director of Teaching & Learning Center
Assistant Dean, Teaching and Learning Center
(352) 273-3081
Bank of America Professor
Bank of America Associate Professor of Finance
(352) 392-6654
- Corporate Governance,
- Financial Institutions,
- FinTech,
- Hedge Funds
PhD Student in Marketing
(352) 392-0161
- Consumer Privacy,
- Judgment and Decision Making,
- Prosocial Behavior
Assistant Professor
(352) 392-1048
- Learning and Innovation,
- Strategic HRM,
- Workplace Integration and Inclusion
Instructional Professor and Oral Communication Coordinator
(352) 273-3214
- Business Presentations,
- Leadership and Communication,
- Organizational Communication,
- Teamwork
Graduate Assistant - G
(352) 392-0161
- Casual inference,
- Data-Driven Decision Making,
- E-Commerce,
- Machine learning in marketing
Ken and Linda McGurn Professor
Full Professor
Director, Master of Science - Real Estate
(352) 273-0313
- Housing Economics and Policy,
- Investment and Taxation,
- Real Estate Finance
Graduate Assistant - G
(352) 392-0161
- AI-Generated Content,
- ML in Marketing,
- Social Media,
- Technology Adoption
Assistant Professor
(352) 846-4801
- Consumer Decision Making,
- Online Consumer Behavior,
- Social Media
PhD Student in Marketing
(352) 392-0161
- Ambivalence and Decision Making,
- Digital Marketing,
- Health Marketing
Peter S. Sealey PhD Professorship
Professor & Chair
Chair, Marketing Department
(352) 273-3273
- Advertising Response,
- Consumer Behavior
Deloitte Foundation Term Associate Professor
(352) 273-0221
- 19th and 20th Century Accounting History,
- Accounting Regulation,
- Financial Accounting,
- Standard Setting Institutions,
- The Labor Economics of Accounting Occupations,
- The Origins of Accounting.
Director of Undergraduate, Business Career Services
Director, Business Career Services
(352) 273-3257
Clinical Assistant Professor
(352) 273-0314
- Alternative asset classes,
- Investments,
- Real Estate,
- Real estate investment trusts (REITs)
Emeritus
Director, Elizabeth B. and William F. Poe, Sr. Business Ethics Center
(352) 392-0221
- Business Ethics,
- Corporate Governance,
- Corporate Social Responsibility
J. Roy Duggan Professor
Senior Associate Dean & Director
Director, Fisher School of Accounting
Director, Hough Graduate School of Business
Senior Associate Dean, Office of the Dean
(352) 273-0219
- Accounting,
- Taxation
Instructional Associate Professor
(352) 392-0648
- Behavioral use of Information Systems,
- Knowledge Management
Instructional Professor
(352) 846-1469
- Decision Modeling,
- Managerial Statistics,
- Operations Management,
- Supply Chain Management
Susan Cameron Professor
Susan M. Cameron Professor Chair, Eugene F. Brigham Department of Finance, Insurance & Real Estate, Director, International Business Center
Director, International Business Center
Director, Fintech Research Center
(352) 392-3781
- Asset Pricing,
- Capital Market Linkages and Flows,
- Corporate Finance,
- Financial Economics,
- Information Flows and Processing,
- International Finance,
- Real Estate Finance
John H. and Mary Lou Dasburg Chair
Full Professor
(352) 392-9526
- Asset pricing models,
- Econometrics,
- Empirical Methods in Finance,
- Information Economics,
- Investments,
- Market Microstructure,
- ML/AI
PhD Student in Marketing
(352) 281-6830
- Consumer Decision Making,
- Consumer Well-being,
- Goals and Motivation
Robert B. Carter Professor
Robert B. Carter Professor
(352) 392-9599
- Adaptive Algorithms,
- Blockchain Technology,
- ICT in Healthcare Delivery,
- Information Retrieval,
- Knowledge Management,
- Web Mining
E.R. Beall Professor
E.R. Beall Professor
Director, Supply Chain Management Center
(352) 846-1239
- Applied Probability Theory,
- Inventory Theory,
- Probability Models,
- Project and Reliability Networks,
- Supply Chain Management
Assistant Dean, Business Career Services
Assistant Dean, Business Career Services
(352) 273-3263
Instructional Associate Professor
(352) 392-6527
- Development,
- Innovation,
- International Business,
- International Economics,
- International Environmental Technology,
- International Intellectual Property Rights,
- International Technology Transfer
Frank L. Weyenberg Term Professor
PROFESSOR
(352) 392-8882
- Artificial Intelligence,
- Big Data,
- Blockchain,
- Carbon Footprint,
- Cold (Food Supply) Chains,
- Computer Integrated Manufacturing,
- CRM,
- Cryptography,
- Data Science,
- Database Management,
- eCommerce,
- Financial Credit Scoring,
- Healthcare,
- IoT,
- Machine Learning/Data Mining,
- RFID,
- Simulation,
- Supply Chain Management
Director, MIB & MSM Programs
Director, Master of International Business
Director, Master of Science - Management
Director, MS Marketing Program
(352) 273-0341
William R. Hough Faculty Fellow
Associate Professor
(352) 294-3742
- Artificial Intelligence (AI) and Fintech,
- E-Commerce,
- Social Media
PricewaterhouseCoopers ISOM Professor
Professor
Graduate Coordinator, PhD - Information Systems and Operations Management
(352) 294-7183
- Artificial Intelligence (AI) and Fintech,
- Platform Technology: Healthcare Analytics, Sharing/Gig Economy,
- Social Technology: Prediction Markets, Social Networks, and Social Media,
- Telecommunications Technology
Frank L. Weyenberg Term Professor
Associate Professor
(352) 273-0342
- Production/Service Operations Management,
- Socially Responsible Operations Management
Assistant Professor
(352) 294-6307
- Digital Marketing,
- Economics of Information Systems,
- Online Labor Market,
- Transportation Networks
Emeritus Professor
(352) 846-2837
- Asset Pricing,
- Initial Public Offerings,
- Investment Banking,
- Valuation
R. Perry Frankland Professor
Full Professor
(352) 294-3931
- Applied Game Theory,
- Business Policy and Strategy,
- Compensation,
- Corporate Governance,
- Entrepreneurship
Graham-Buffett Professor
Director Graham Buffet Program & Chair, Eugene F. Brigham Finance, Insurance and Real Estate Department
Chair, Finance, Insurance and Real Estate Department
(352) 392-9765
- Acquisitions,
- Corporate Finance,
- Mergers
City Furniture Professor
Professor
Graduate Coordinator, PhD - Marketing
(352) 273-3271
- Consumer Behavior,
- Consumer Decision Making
Clinical Associate Professor
(352) 294-3920
- Emerging Markets,
- Entrepreneurship,
- International Business,
- Mergers and Acquisitions
Instructional Assistant Professor
(352) 273-3210
- Environmental communication,
- Persuasion,
- Rhetoric,
- Technology-mediated communication
Brian R. Gamache Professor
Associate Professor
(352) 273-3279
- Competitive Product Policy,
- Distribution Channels,
- Media Platforms,
- Online Advertising,
- Online Reviews
McKethan-Matherly Eminent Scholar Chair
(352) 273-3276
- Channels Of Distribution,
- Entertainment Marketing,
- Markets For Evaluative Information,
- Models Of Selling And Product Policy,
- Normative Models of Competition,
- Revenue Management,
- Services Marketing
Instructional Associate Professor and Director
Director, Management Communication Center
(352) 273-1875
Clinical Assistant Professor
(352) 392-8913
- Empirical Asset Pricing,
- Investments,
- Investor Behavior,
- Mutual Funds
Scott J. Friedman Associate Professor of AI in Finance
(352) 392-9985
- AI in Finance,
- Climate Finance,
- Corporate Finance,
- FinTech,
- Hedge Funds,
- Investments,
- Mutual Funds
McClatchy Professor
Full Professor
(352) 392-8571
- AI and the Environment,
- Sustainability in Supply Chains,
- Waste Management
Former name (GARRETT,NATALIE N).
Assistant Director, Kelley A. Bergstrom Real Estate Center
(352) 273-0312
Bank of America Associate Professor of Finance
(352) 392-6649
- Chinese Economy,
- Empirical Asset Pricing,
- FinTech,
- Investor Behavior
Lanzillotti-McKethan Eminent Scholar Chair
Distinguished Professor
Director, Human Resource Research Center
Chair, Management Department
Associate Dean, Warrington College of Business
(352) 846-2054
Professor Emeritus
(352) 392-0161
- Independent Product Information and Marketing Strategy,
- Innovation Management and Strategies,
- National Culture Effect on New Product Management,
- Network Effects,
- Service Pricing
JCPenney Professor
Associate Professor
(352) 273-1666
- Artificial Intelligence and Algorithmic Bias,
- Consumption Experience,
- Judgment and Decision Making,
- Social Influence,
- Technology and Consumers
Assistant Professor
(352) 273-3274
- Bayesian Methods,
- Causal Inference,
- Marketing Analytics,
- Probabilistic machine learning
Professor
(202) 524-0076
- Artificial Intelligence (AI),
- Data Analytics,
- Fairness in AI Models,
- Information Security and Privacy,
- Organizational Use of AI
PhD Student in Marketing
(352) 392-0161
- Data-Driven Decision Making,
- E-Commerce,
- Financial Market,
- ML in Marketing
John I. Williams, Jr. Professor
Assistant Professor
(352) 273-3284
- Applied Game Theory,
- Behavioral Economics,
- Consumer Search,
- Platform Design,
- Pricing