Liangfei Qiu
- PricewaterhouseCoopers ISOM Professor
- Chair and Professor
- Chair, Information Systems and Operations Management Department
Location
- Warrington College of Business
- Information Systems and Operations Management Department
- Master of Science – Business Analytics
- Stuzin Hall 331
Dr. Liangfei Qiu is the PricewaterhouseCoopers Professor (Full Professor) of Information Systems & Operations Management (ISOM) and University Research Foundation Professor at the Warrington College of Business, University of Florida (UF). He also serves as the Department Chair for the Department of Information Systems and Operations Management.
His research focuses on artificial intelligence (AI) and Fintech; social technologies (including social networks, social media, and prediction markets); and platform technologies (such as the sharing and gig economy, e-commerce platforms, and healthcare analytics).
His work has appeared in premier academic journals, including Information Systems Research, MIS Quarterly, Management Science, Production and Operations Management, INFORMS Journal on Computing, Journal of Management Information Systems, Decision Sciences, Journal of Financial and Quantitative Analysis, Marketing Letters, Information & Management, and Decision Support Systems. His insights have also been featured in prominent media outlets, such as Bloomberg Businessweek, The Washington Post, Conversation, and ScienceDaily. He is the author of the books “AI-Empowered Corporate Social Media: Exploring Internal and External Strategy” and “Social Media Analytics and Practical Applications: The Change to the Competition Landscape.”
He has served as Editor-in-Chief for Decision Sciences Journal (2026 – present), a Department Editor for Decision Sciences Journal (2024 – 2025), an Associate Editor for Information Systems Research (2026 – present), an Associate Editor for MIS Quarterly (2021 – 2024), a Senior Editor for Production and Operations Management (2018 – present), an Associate Editor for Decision Support Systems (2014 – present), and a member of the Board of Editors for Journal of Management Information Systems (2025 – present).
Dr. Qiu was ranked first worldwide in the number of publications in the top three Information Systems journals (ISR, MISQ, and JMIS) during 2018–2022, and second worldwide in publications in the top two Information Systems journals (ISR and MISQ) over the same period.
He is a recipient of the INFORMS Information Systems Society Sandy Slaughter Early Career Award (2019) and the Association for Information Systems (AIS) Early Career Award (2019), and is an AIS Distinguished Member. His additional honors include the University of Florida Excellence Award for Assistant Professors, MIS Quarterly Best Reviewer Award, Production and Operations Management Best Senior Editor Award, Information Systems Research Best Reviewer Award, Production and Operations Management Best Reviewer Award, Management Science Distinguished Service Award, ICIS Outstanding Associate Editor Award, Decision Support Systems Excellence in Peer Review Award, UF Warrington College of Business Graduate Teaching Award, and the UF Judy Fisher Teaching with Technology Award.
Expertise and interest areas
- Artificial Intelligence (AI) and Fintech
- Platform Technology: Healthcare Analytics, Sharing/Gig Economy
- Social Technology: Prediction Markets, Social Networks, and Social Media
- Telecommunications Technology
Courses taught
- Advanced Research (QMB7979)
- Data Analysis for Decision Support (ISM6423)
- Honors Thesis (QMB4970)
- Individual Work in Information Systems and Operations Management (QMB4905)
- Individual Work in Information Systems and Operations Management (QMB6905)
- Managerial Statistics (QMB5303)
- Research for Doctoral Dissertation (QMB7980)
Education
- Ph.D, Economics, General., University of Texas at Austin, 2013
- MS, Economics, General., University of Texas at Austin, 2010
Honors and awards
- Informs Ebusiness Section Best Paper Runner-Up Award
- INFORMS
- Date: 2025
Book publications
- Ai-Empowered Corporate Social Media: Exploring Internal And External Strategy
- Status: Published
- Date: 2026
- Authors: Liangfei Qiu
- Social Media Analytics And Practical Applications: The Change To The Competition Landscape
- Status: Published
- Date: 2021
- Authors: Subodha Kumar, Liangfei Qiu
Conference proceeding publications
- Securing Your Place In The Review Network: A Dynamic Embeddedness-Aware Graph Neural Network For Restaurant Survival Prediction
- Journal: WWW: The ACM Web Conference
- Status: Published
- Date: 2026
- Authors: Liangfei Qiu, Hengyun Li, Yilong Zang, Bruce X B. Yu
- The Impact Of Customer Service Accounts On Social Media Consumer Engagement: A Natural Experiment
- Journal: Hawaii International Conference on System Sciences
- Status: Published
- Date: 2024
- Authors: Liangfei Qiu, Ahreum Kim, Ramah Al Balawi, Yuheng Hu
- Do Masks Protect Children? Evidence From Florida's Mask Mandate Ban Using Large-Scale School Transmission Data
- Journal:
- Status: Published
- Date: 2023
- Authors: Liangfei Qiu, A Li, Q Wang, X Rao
- Beauty Contests And The Social Value Of Fintech: An Economic Analysis
- Journal: POMS Annual Meeting
- Status: Accepted/In Press
- Date: 2023
- Authors: Anurag Garg, Subhajyoti Bandyopadhyay, Liangfei Qiu
- Get A Word In Edgewise: Post Character Limit And Social Media-Based Customer Service
- Journal: Hawaii International Conference on System Sciences
- Status: Published
- Date: 2022
- Authors: Liangfei Qiu, Yuheng Hu, Ramah Al Balawi
- Get A Word In Edgewise: Post Character Limit And Social Media-Based Customer Service
- Journal:
- Status: Published
- Date: 2022
- Authors: Liangfei Qiu, R Al Balawi, Y Hu
- The Impact Of Open Source Community On Cryptocurrency Market Price: An Empirical Investigation
- Journal: INFORMS Annual Meeting
- Status: Published
- Date: 2021
- Authors: Liangfei Qiu, Mariia Petryk, Praveen A. Pathak
- Informational Efficiency Of Cryptocurrency Markets
- Journal: Conference on Information Systems and Technology (CIST)
- Status: Published
- Date: 2021
- Authors: Praveen A. Pathak, Liangfei Qiu, Mariia Petryk
- Informational Efficiency Of Cryptocurrency Markets
- Journal: Financial Management Association Annual Meeting (FMA)
- Status: Published
- Date: 2021
- Authors: Praveen A. Pathak, Liangfei Qiu, Mariia Petryk, Nimalendran Mahendrarajah
Journal article publications
- Examining The Impact Of Generative Ai On Users’ Voluntary Knowledge Contribution: Evidence From A Natural Experiment On Stack Overflow
- Journal: Information Systems Research
- Status: Published
- Date: 2026
- Authors: Guohou Shan, Liangfei Qiu
- When Gig Workers No Longer Gig: The Impact Of California Assembly Bill 5 On The Online Labor Market
- Journal: Information Systems Research
- Status: Published
- Date: 2026
- Authors: Xunyi Wang, Yu-Wei Lin, Wencui Han, Liangfei Qiu
- Do You Want To Bet? Service Operations Models Leveraging Consumers’ Present-Biased Preferences
- Journal: Information and Management
- Status: Published
- Date: 2026
- Authors: Yu-Chen Yang, Hsing Kenneth. Cheng, Liangfei Qiu
- Social Audience Size As A Reference Point: Evidence From A Field Experiment
- Journal: Management Science
- Status: Published
- Date: 2026
- Authors: Xingchen Xu, Qili Wang, Yizhi Liu, Liangfei Qiu
- Balancing Acts: Unveiling The Dynamics Of Post Removal On Social Media User-Generated Content
- Journal: Information Systems Research
- Status: Published
- Date: 2026
- Authors: Guohou Shan, Liangfei Qiu
- Navigating Online Competition: Impacts Of Competitors’ Entry On Online Grocery Stores
- Journal: MIS Quarterly
- Status: Submitted
- Date: 2026
- Authors: Xusen Cheng, Kaiyu Zhang, Cuihong Li, Liangfei Qiu, Shu He
- Beauty Contests And The Effect Of Social Fintech In Trading Markets: An Economic Analysis
- Journal: Journal of Management Information Systems
- Status: Submitted
- Date: 2026
- Authors: Subhajyoti Bandyopadhyay, Liangfei Qiu, Anurag Garg
- You Get What You Pay For! An Economic Analysis Of The Impact Of Data Sponsorship On Content Production
- Journal: Information Systems Research
- Status: Published
- Date: 2026
- Authors: Xin Wang, Chong Wang, Liangfei Qiu, Xi Weng
- Departmental Boundaries And Knowledge Sharing In Corporate Online Communities
- Journal: Information Systems Research
- Status: Published
- Date: 2026
- Authors: Yang Liu, Jingchuan Pu, Yuan Chen, Liangfei Qiu, Hsing Kenneth. Cheng
- The Persuasive Art Of Linguistics: An Empirical Study Of Project Narration And Donors’ Contributions In The Online Charitable Crowdfunding Market
- Journal: Information and Management
- Status: Published
- Date: 2026
- Authors: Hailiang Huang, Yanhong Li, Liangfei Qiu, Shengsheng Xiao, Xiaorong Zhang
- Internal Proactive Learning Or External Technology Acquisition: Ict-Enabled Promotion In Assembly Operations
- Journal: Production and Operations Management
- Status: Published
- Date: 2026
- Authors: Jun Pei, Zijun Sun, Ping Yan, Liangfei Qiu
- Raise The Expectation Bar And Lower The Tolerance? Effects Of Being Listed In A Restaurant Guide On Customers’ Online Rating Behavior
- Journal: Production and Operations Management
- Status: Published
- Date: 2026
- Authors: Hui Yang, Xianghua Lu, Liangfei Qiu, Yicheng Zhang
- Is It Always "The Faster The Better"? The Role Of A Nudging-Based Function In The Relationship Between Product Delivery And Online Sales
- Journal: Management Science
- Status: Accepted/In Press
- Date: 2026
- Authors: Hongpeng Wang, Liangfei Qiu, Qianzhou Du, Weiguo Fan
- Stimulating Feedback Contributions Using Digital Nudges: A Field Experiment In A Real-Time Mobile Feedback Platform
- Journal: MIS Quarterly
- Status: Published
- Date: 2025
- Authors: Michael Rivera, Xue Guo, Guohou Shan, Liangfei Qiu
- Win By Hook Or Crook? Self-Injecting Favorable Online Reviews To Fight Adjacent Rivals
- Journal: Information Systems Research
- Status: Published
- Date: 2025
- Authors: Le Wang, Xin Luo, Liangfei Qiu, Feng Xu, Xueying Cui
- Revisiting Seller Reputation: Impact Of Internal And External Reputation On Sales In Online Knowledge Payment Markets
- Journal: Production and Operations Management
- Status: Published
- Date: 2025
- Authors: Xusen Cheng, Yue Jin, Yue Xu, Xin Luo, Liangfei Qiu
- Does Beauty Truly Matter? Examining The Impact Of Beautiful Images In Service Operations Using Deep Learning Analytics
- Journal: Production and Operations Management
- Status: Published
- Date: 2025
- Authors: Hui Yuan, Wei Xu, Qili Wang, Liangfei Qiu
- Time To Stop? An Empirical Investigation On The Consequences Of Canceling Monetary Incentives On A Digital Platform
- Journal: Information Systems Research
- Status: Published
- Date: 2025
- Authors: Dongcheng Zhang, Hanchen Jiang, Maoshan Qiang, Kunpeng Zhang, Liangfei Qiu
- Unveiling The Cost Of Free: How An Ad-Sponsored Model Affects Serialized Digital Content Creation
- Journal: Information Systems Research
- Status: Published
- Date: 2025
- Authors: Kaiyu Zhang, Qili Wang, Liangfei Qiu, Nan Wang
- Guardians Of Tomorrow: Leveraging Responsible Ai For Early Detection And Response To Criminal Threats
- Journal: INFORMS Journal on Computing
- Status: Published
- Date: 2025
- Authors: Xiaotong Sun, Qili Wang, Liangfei Qiu, Wei Xu
- Code And Data Repository For Guardians Of Tomorrow: Leveraging Responsible Ai For Early Detection And Response To Criminal Threats
- Journal: INFORMS Journal on Computing
- Status: Published
- Date: 2025
- Authors: Xiaotong Sun, Qili Wang, Liangfei Qiu, Wei Xu
- Informational Efficiency Of Cryptocurrency Markets
- Journal: Journal of Financial and Quantitative Analysis
- Status: Published
- Date: 2025
- Authors: Mahendrarajah Nimalendran, Praveen Ashok. Pathak, Mariia Petryk, Liangfei Qiu
- Impact Of Technical Support And Information Provision On Patient No-Show Behavior
- Journal: Production and Operations Management
- Status: Published
- Date: 2024
- Authors: Shenyang Jiang, Miao Hu, Yong Jimmy. Jin, Liangfei Qiu, Yang Duan
- Competitive Peer Influence On Knowledge Contribution Behaviors In Online Q&A Communities: A Social Comparison Perspective
- Journal: Internet Research
- Status: Published
- Date: 2024
- Authors: Chencheng Shi, Ping Hu, Weiguo Fan, Liangfei Qiu
- Consequences Of Information Feed Integration On User Engagement And Contribution: A Natural Experiment In An Online Knowledge-Sharing Community
- Journal: Information Systems Research
- Status: Published
- Date: 2024
- Authors: Zike Cao, Yingpeng Zhu, Gen Li, Liangfei Qiu
- Career Incentives Of Political Leaders And Corporate Operational Efficiency
- Journal: Production and Operations Management
- Status: Published
- Date: 2024
- Authors: Hua Cheng, Shusen Qi, Liangfei Qiu
- Informal Payments And Doctor Engagement In An Online Health Community: An Empirical Investigation Using Generalized Synthetic Control
- Journal: Information Systems Research
- Status: Published
- Date: 2024
- Authors: Qili Wang, Liangfei Qiu, Wei Xu
- The Impact Of Medical Insurance Payment Systems On Patient Choice, Provider Behavior, And Out‐Of‐Pocket Rate: Fee‐For‐Service Versus Diagnosis‐Related Groups
- Journal: Decision Sciences
- Status: Published
- Date: 2024
- Authors: Wenjuan Fan, Yuanyuan Jiang, Jun Pei, Ping Yan, Liangfei Qiu
- Brand Crisis And Customer Relationship Management On Social Media: Evidence From A Natural Experiment From Airline Industry
- Journal: Information Systems Research
- Status: Accepted/In Press
- Date: 2023
- Authors: Liangfei Qiu, Yuheng Hu, Ramah Balawi
- Impact Of Open-Source Community On Cryptocurrency Market Price: An Empirical Investigation
- Journal: Journal of Management Information Systems
- Status: Published
- Date: 2023
- Authors: Mariia Petryk, Liangfei Qiu, Praveen Ashok. Pathak
- Movie Fit Uncertainty And Interplay Between Traditional Advertising And Social Media Marketing
- Journal: Marketing Letters
- Status: Published
- Date: 2023
- Authors: Yinan Yu, Liangfei Qiu, Hailiang Chen, Benjamin Ping-Chang. Yen
- The Puzzle Of Online Arbitrage And Increased Product Returns: A Game‐Theoretic Analysis
- Journal: Production and Operations Management
- Status: Published
- Date: 2023
- Authors: Avinash Geda, Jingchuan Pu, Liangfei Qiu
- Should Doctors Open Online Consultation Services? An Empirical Investigation Of Their Impact On Offline Appointments
- Journal: Information Systems Research
- Status: Published
- Date: 2023
- Authors: Wenjuan Fan, Qiqi Zhou, Liangfei Qiu, Subodha Kumar
- Brand Crisis And Customer Relationship Management On Social Media: Evidence From A Natural Experiment From The Airline Industry
- Journal: Information Systems Research
- Status: Published
- Date: 2023
- Authors: Ramah Al Balawi, Yuheng Hu, Liangfei Qiu
- Informal Payments And Doctor Engagement In An Online Health Community: An Empirical Investigation Using Generalized Synthetic Control
- Journal: Information Systems Research
- Status: Published
- Date: 2023
- Authors: Qili Wang, Liangfei Qiu, Wei Xu
- The Puzzle Of Online Arbitrage And Increased Product Returns: A Game-Theoretic Analysis
- Journal: Production and Operations Management
- Status: Published
- Date: 2023
- Authors: Jingchuan Pu, Liangfei Qiu, Avinash Geda
- Stimulating Feedback Contributions Using Digital Nudges: A Field Experiment In A Real-Time Mobile Feedback Platform
- Journal: International Conference on Information Systems, ICIS 2023: 'Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies'
- Status: Published
- Date: 2022
- Authors: Liangfei Qiu, G Shan, X Guo, M Rivera
- A Hashtag Is Worth A Thousand Words: An Empirical Investigation Of Social Media Strategies In Trademarking Hashtags
- Journal: Information Systems Research
- Status: Published
- Date: 2022
- Authors: Naveen Kumar, Liangfei Qiu, Subodha Kumar
- How Network Embeddedness Affects Real-Time Performance Feedback: An Empirical Investigation
- Journal: Information Systems Research
- Status: Published
- Date: 2022
- Authors: Mariia Petryk, Michael Rivera, Siddharth Bhattacharya, Liangfei Qiu, Subodha Kumar
- Prosocial Behaviors And Economic Performance: Evidence From An Online Mental Healthcare Platform
- Journal: Production and Operations Management
- Status: Published
- Date: 2022
- Authors: Zhijun Yan, Lini Kuang, Liangfei Qiu
- Knowledge‐Sharing Ties And Equivalence In Corporate Online Communities: A Novel Source To Understand Voluntary Turnover
- Journal: Production and Operations Management
- Status: Published
- Date: 2022
- Authors: Yuan Chen, Hsing Kenneth. Cheng, Yang Liu, Jingchuan Pu, Liangfei Qiu, Ning Wang
- Impact Of Credit Default Swaps On Firms’ Operational Efficiency
- Journal: Production and Operations Management
- Status: Published
- Date: 2022
- Authors: Liangfei Qiu, Ruiqi Liu, Yong Jin, Chao Ding, Yangyang Fan, Andy C. L. Yeung
- Product Reviews: A Benefit, A Burden, Or A Trifle? How Seller Reputation Affects The Role Of Product Reviews
- Journal: MIS Quarterly
- Status: Published
- Date: 2022
- Authors: Hongpeng Wang, Rong Du, Wenqi Shen, Liangfei Qiu, Weiguo Fan
- Putting Analytics Into Action In Care Coordination Research: Emerging Issues And Potential Solutions
- Journal: Production and Operations Management
- Status: Published
- Date: 2022
- Authors: Subodha Kumar, Liangfei Qiu, Arun Sen, Atish P. Sinha
- Impact Of The Hospital Readmission Reduction Program On Hospital Readmission And Mortality: An Economic Analysis
- Journal: Production and Operations Management
- Status: Published
- Date: 2022
- Authors: Liangfei Qiu, Subodha Kumar, Arun Sen, Atish P. Sinha
- What Questions Are You Inclined To Answer? Effects Of Hierarchy In Corporate Q&A Communities
- Journal: Information Systems Research
- Status: Published
- Date: 2022
- Authors: Jingchuan Pu, Yang Liu, Yuan Chen, Liangfei Qiu, Hsing Kenneth. Cheng
- How Ride‐Sharing Is Shaping Public Transit System: A Counterfactual Estimator Approach
- Journal: Production and Operations Management
- Status: Published
- Date: 2022
- Authors: Yang Pan, Liangfei Qiu
- Sponsored Data: Smarter Data Pricing With Incomplete Information
- Journal: Information Systems Research
- Status: Published
- Date: 2022
- Authors: Xiaowei Mei, Hsing Kenneth. Cheng, Subhajyoti Bandyopadhyay, Liangfei Qiu, Lai Wei
- Surge Pricing And Short-Term Wage Elasticity Of Labor Supply In Real-Time Ridesharing Markets
- Journal: MIS Quarterly
- Status: Published
- Date: 2022
- Authors: Shu He, Liangfei Qiu, Xusen Cheng
- What Questions Are You Inclined To Answer? Proximity And Hierarchy In Corporate Knowledge Sharing Communities
- Journal: Information Systems Research
- Status: Published
- Date: 2022
- Authors: Yuan Chen, Yang Liu, Hsing K. Cheng, Jingchuan Pu, Liangfei Qiu
- Platform Policies And Sellers’ Competition In Agency Selling In The Presence Of Online Quality Misrepresentation
- Journal: Journal of Management Information Systems
- Status: Published
- Date: 2022
- Authors: Jingchuan Pu, Tingting Nian, Liangfei Qiu, Hsing Kenneth. Cheng
- Do Emotions Sell? The Impact Of Emotional Expressions On Sales In The Space‐Sharing Economy
- Journal: Production and Operations Management
- Status: Published
- Date: 2021
- Authors: Xunyi Wang, Meiling Jiang, Wencui Han, Liangfei Qiu
- Environmental Factors In Operations Management: Impact Of Air Quality On Product Demand
- Journal: Production and Operations Management
- Status: Published
- Date: 2021
- Authors: Yanping Tu, Liangfei Qiu, Ying Ding, Jingchuan Pu
- How Learning Effects Influence Knowledge Contribution In Online Q&A Community? A Social Cognitive Perspective
- Journal: Decision Support Systems
- Status: Published
- Date: 2021
- Authors: Chencheng Shi, Ping Hu, Weiguo Fan, Liangfei Qiu
- Designing Personalized Treatment Plans For Breast Cancer
- Journal: Information Systems Research
- Status: Published
- Date: 2021
- Authors: Wei Chen, Yixin Lu, Liangfei Qiu, Subodha Kumar
- On The Spillover Effects Of Online Product Reviews On Purchases: Evidence From Clickstream Data
- Journal: Information Systems Research
- Status: Published
- Date: 2021
- Authors: Young Kwark, Gene Moo. Lee, Pavlos Andreas. Pavlou, Liangfei Qiu
- Environmental Factors In Operations Management: The Impact Of Air Quality On Product Demand
- Journal: Production and Operations Management
- Status: Published
- Date: 2021
- Authors: Ying Ding, Yanping Tu, Jingchuan Pu, Liangfei Qiu
- Multidimensional Observational Learning In Social Networks: Theory And Experimental Evidence
- Journal: Information Systems Research
- Status: Published
- Date: 2021
- Authors: Liangfei Qiu, Arunima Chhikara, Asoo J. Vakharia