Brenner, Lyle A.

Portrait Photo

Lyle A. Brenner

Associate Professor

(352) 273-3272



Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.

Education All years

  • PhD - Psychology, Stanford University, 1995
  • MS - Statistics, Stanford University, 1993
  • AB - Psychology, magna cum laude, with distinction, Cornell University, 1990
  • Believers in Business December 16, 2016 When George (BSBA ’79) and Lisa Etheridge (BSBA ’80) enrolled at the University of Florida in the mid 1970s, pursuing a business educati...

Courses Taught Last 3 years

  • Consumer Info Process (MAR7588)
  • Decision Making (MAR6590)
  • Marketing Ethics (MAR6105)
  • Marketing Ethics (MAR6930)
  • Mgrial Decisions (MAR6591)
  • Mgrial Decisions (WP MBA) (MAR6590)

Phd Students Advised Last 3 years

  • Marcus Davis — 2023 — Current
  • Christopher Becker — 2021 — 2023
  • Myles Swann — 2020 — 2022

Professional Service Last 5 years

Book Review Publications Last 5 years

Contact And Other Resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267E

(352) 273-3272