Zou, Tianxin

Portrait Photo

Tianxin Zou

John I. Williams, Jr. Professor
Assistant Professor

(352) 273-3284



Tianxin Zou joined Warrington College of Business, University of Florida in August 2019.  Professor Zou's research focuses on quantitative marketing and applied game theory.  His research investigates how new technologies and business models on the Internet will reshape firms' strategies and consumer welfare, and how consumers' psychological factors will affect firms' pricing and product strategies. Professor Zou received his B.A. in Economics and B.S. in Applied Mathematics from Tsinghua University and his Ph.D. in Marketing from Washington University in St. Louis.

Education All years

  • PhD - Marketing, Washington University in St. Louis, 2019

Courses Taught Last 3 years

  • Marketing Analtyics I (in Python) (MAR6667)
  • Marketing Analtyics Methods (MAR6668)
  • Marketing Analytics 1 (MAR6668)
  • Marketing Analytics Methods (MAR6667)
  • Marketing Analytics Methods (MAR6668)

Phd Students Advised Last 3 years

  • Guangzhi Chen — 2023 — 2026
  • Douglas Turner — 2022 — 2023
  • Man Xie — 2020 — 2021

Professional Service Last 5 years

Journal Article Publications Last 5 years

Contact And Other Resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255D

(352) 273-3284