Tianxin Zou
- John I. Williams, Jr. Professor
- Assistant Professor
Location
- Warrington College of Business
- Marketing Department
- Stuzin Hall 255D
Tianxin Zou joined Warrington College of Business, University of Florida in August 2019. Professor Zou’s research focuses on quantitative marketing and applied game theory. His research investigates how new technologies and business models on the Internet will reshape firms’ strategies and consumer welfare, and how consumers’ psychological factors will affect firms’ pricing and product strategies. Professor Zou received his B.A. in Economics and B.S. in Applied Mathematics from Tsinghua University and his Ph.D. in Marketing from Washington University in St. Louis.
Expertise and interest areas
- Applied Game Theory
- Behavioral Economics
- Consumer Search
- Platform Design
- Pricing
News
“AI slop” hurts consumers and creators. But high-quality AI could help both. | Tianxin Zou – UF News
Discount stores dot the city. Does Gainesville still need them? | Tianxin Zou & Joel Davis – The Independent Florida Alligator
Will banning self-preferencing in digital markets help or hurt? | Tianxin Zou – University of Maryland Robert H. Smith School of Business
Courses taught
- Marketing Analytics 1 (MAR6668)
- Marketing Analytics Methods (MAR6667)
- Special Topics in Marketing (MAR6930)
- Workshop in Marketing Research (MAR7925)
Education
- Ph.D, Business Administration and Management, General., Washington University, 2018
- BS, Mathematics, General., Tsinghua University, 2013
- BA, Economics, General., Tsinghua University, 2013
Honors and awards
- University Of Florida Ai Course Designation, Provost Incentive Award
- University of Florida, Office of the Provost
- Date: 2025
- Marketing Science Service Award
- INFORMS Society for Marketing Science
- Date: 2025
- Warrington College Of Business Excellence Award For Assistant Professors
- Warrington College of Business, University of Florida
- Date: 2024
- Finalist, Robert Lusch Early Career Research Award
- American Marketing Association
- Date: 2023
- Msi Young Scholars
- Marketing Science Institute (MSI)
- Date: 2022
- Msi/Young Scholars
- Advertising Research Foundation
- Date: 2022
- Ama-Mrsig Donald R. Lehmann Award
- American Marketing Association
- Date: 2021
- Alessandro Di Fiore Best Paper Award
- Platform Strategy Research Symposium
- Date: 2021
Journal article publications
- Personalized Pricing With Consumers’ Quality Uncertainty
- Journal: Production and Operational Management
- Status: Accepted/In Press
- Date: 2026
- Authors: Guangzhi Chen, Tianxin Zou
- Welfare Implications Of Democratization In Content Creation: Generative Ai And Beyond
- Journal: Journal of Marketing Research
- Status: Published
- Date: 2026
- Authors: Tianxin Zou, Zijun Shi, Yue Wu
- Quality-Variety Tradeoffs In Recommendation Systems On Content Platforms
- Journal: Management Science
- Status: Published
- Date: 2025
- Authors: Tianxin Zou, Yue Wu, Miklos Sarvary
- Self-Preferencing And Search Neutrality In Online Retail Platforms
- Journal: Management Science
- Status: Published
- Date: 2025
- Authors: Tianxin Zou, Bo Zhou
- Competing For Recommendations: The Strategic Impact Of Personalized Product Recommendations In Online Marketplaces
- Journal: Marketing Science
- Status: Published
- Date: 2023
- Authors: Bo Zhou, Tianxin Zou
- Effects Of On‐Demand Product Adjustments On Firm's Pricing And Product Strategies
- Journal: Production and Operations Management
- Status: Published
- Date: 2022
- Authors: Baojun Jiang, Hongyan Shi, Tianxin Zou