Portrait Photo

Aner Sela

City Furniture Professor
Graduate Coordinator, PhD - Marketing

(352) 273-3271



Aner Sela is a Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences, their intuitions, and seemingly unimportant features of the decision context.

He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.

Expertise And Interest Areas

Education All years

  • PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
  • MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
  • BA - Architecture, Bezalel Academy of Art and Design, 2000

Courses Taught Last 3 years

  • Advanced Research (MAR7979)
  • Brand Management (MAR6838)
  • Build/Man Brand Equit (MAR6335)
  • Consumer Psychology (MAR6930)
  • Consumer/Soc Psychology (MAR6930)
  • Marketing Strategy (MAR7931)

Phd Students Advised Last 3 years

Professional Service Last 5 years

Book Chapter Publications Last 5 years

  • Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains
    Status: Published
    Published Year: 2024
    Author: Aner Sela

Journal Article Publications Last 5 years

  • The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
    Status: Published
    Journal: Journal of Consumer Psychology
    Published Year: 2023
    Authors: Sang Kyu Park, Taikgun Song, Aner Sela
  • On Phone and Self: How smartphone use influences the preference for uniqueness
    Status: Published
    Journal: Journal of Marketing Research
    Published Year: 2023
    Authors: Aner Sela, Camilla E. Song
  • Smartphones and the Self-Expressive Meaning of Choice
    Status: 1st Revise and Resubmit
    Journal: Journal of Consumer Psychology
    Authors: Camilla Song, Aner Sela
  • Splurging with Alexa: How Conversational Bots Increase Product Upgrades
    Status: Revision under 2nd Review
    Journal: Management Science
    Authors: Sang Kyu Park, Yegyu Han, Aner Sela
  • Product Lineups: The More You Search, the Less You Find
    Status: Published
    Journal: Journal of Consumer Research
    Published Year: 2020
    Authors: Sang Kyu Park, Aner Sela
  • Variety-Seeking and Perceived Expertise
    Status: Published
    Journal: Journal of Consumer Psychology
    Accepted Year: 2019
    Authors: Aner Sela, Liat Hadar, Sian Morgan, Michal Maimaran
  • When Self-Customization Backfires: The Role of a Maximizing Mindset
    Status: Published
    Journal: Psychology & Marketing
    Accepted Year: 2019
    Authors: Gia Nardini, Aner Sela

Contact And Other Resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249D

(352) 273-3271