Lutz, Richard J.

Portrait Photo

Richard J. Lutz

Peter S. Sealey PhD Professorship
Professor & Chair
Chair, Marketing Department

(352) 273-3273



Expertise And Interest Areas

Education All years

  • PhD - Marketing, University of Illinois, 1973
  • MS - Marketing, University of Illinois, 1972
  • BS - Marketing, University of Illinois, 1969

Courses Taught Last 3 years

  • Brand Management (MAR6838)
  • Build/Man Brand Equit (MAR6335)
  • Prep Teach in Bus (BTE7171)
  • Prin of Marketing (MAR3023)
  • Ug Res in Business (GEB4911)

Phd Students Advised Last 3 years

  • Daniel Dong-Wook Kim — 2023 — Current
  • Odile Guinot — 2022 — Current
  • Felipe M Affonso — 2019 — 2023
  • Remy E Jennings — 2021 — 2022
  • Jacob Regier — 2019 — 2021

Professional Service Last 5 years

Book Publications Last 5 years

  • Legends in Consumer Behavior: C. Whan Park
    Status: Published
    Published Year: 2019
    Author: Richard Lutz

Book Chapter Publications Last 5 years

  • Volume Introduction: Decision-Making and Choice Decision--The Contribution of C. Whan Park
    Status: Published
    Published Year: 2019
    Author: Richard Lutz
  • Object History Value in the Sharing economy
    Status: Published
    Published Year: 2019
    Authors: Charis Li, Richard Lutz

Conference Proceeding Publications Last 5 years

  • On Relevance
    Status: Published
    Published Year: 2020
    Author: Richard Lutz

Journal Article Publications Last 5 years

  • The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World
    Status: Published
    Journal: Journal of Consumer Affairs
    Published Year: 2022
    Authors: Aida Faber, Richard Lutz
  • Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?
    Status: Published
    Journal: Journal of Interactive Marketing
    Published Year: 2021
    Author: Richard Lutz
  • How and When Taking Pictures Undermines the Enjoyment of Experiences
    Status: Published
    Journal: Psychology & Marketing
    Published Year: 2019
    Authors: Gia Nardini, Richard Lutz, Robyn LeBoeuf

Contact And Other Resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267A

(352) 273-3273