Richard J. Lutz
Peter S. Sealey PhD Professorship
Professor & Chair
Chair, Marketing Department
(352) 273-3273
Bio
Expertise and interest areas
Education All years
- PhD - Marketing, University of Illinois, 1973
- MS - Marketing, University of Illinois, 1972
- BS - Marketing, University of Illinois, 1969
News All Articles
- UF business students lead research projects as 2024-2025 University Scholars — July 29, 2024 — Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer ma...
- Checkout trends keep Poole/Warrington research in the news — July 9, 2024 — In the five years since NC State Poole Associate Professor Stefanie Robinson (BSBA '03), St. Louis University Chaifetz School of Business As...
- Drilling into marketing — January 31, 2024 — With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. E...
- Professors honored with Journal of Interactive Marketing award — May 25, 2023 — Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021...
- The latest innovative ideas from Warrington — August 10, 2021 — Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, de...
Courses Taught Last 3 years
- Brand Management (MAR6838)
- Build/Man Brand Equit (MAR6335)
- Prep Teach in Bus (BTE7171)
- Prin of Marketing (MAR3023)
- Ug Res in Business (GEB4911)
Phd Students Advised Last 3 years
- Daniel Dong-Wook Kim — 2023 — Current
- Odile Guinot — 2022 — Current
- Felipe M Affonso — 2019 — 2023
- Remy E Jennings — 2021 — 2022
- Jacob Regier — 2019 — 2021
Professional Service Last 5 years
Book Publications Last 5 years
- Legends in Consumer Behavior: C. Whan Park Status: PublishedPublished Year: 2019Author: Richard Lutz
Book Chapter Publications Last 5 years
- Volume Introduction: Decision-Making and Choice Decision--The Contribution of C. Whan Park Status: PublishedPublished Year: 2019Author: Richard Lutz
- Object History Value in the Sharing economy Status: PublishedPublished Year: 2019Authors: Charis Li, Richard Lutz
Conference Proceeding Publications Last 5 years
- On Relevance Status: PublishedPublished Year: 2020Author: Richard Lutz
Journal Article Publications Last 5 years
- The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World Status: PublishedJournal: Journal of Consumer AffairsPublished Year: 2022Authors: Aida Faber, Richard Lutz
- Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency? Status: PublishedJournal: Journal of Interactive MarketingPublished Year: 2021Author: Richard Lutz
- How and When Taking Pictures Undermines the Enjoyment of Experiences Status: PublishedJournal: Psychology & MarketingPublished Year: 2019Authors: Gia Nardini, Richard Lutz, Robyn LeBoeuf
Contact and other resources
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267A
(352) 273-3273