Shugan

Steven M. Shugan

McKethan-Matherly Eminent Scholar Chair
Eminent Scholar

University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
200B BRY
Gainesville, Florida 32611-7155

352.273.3276
Email (steven.shugan at warrington.ufl.edu)

Education

  • PHD - Managerial Economics & Decision Sciences, Northwestern University, 1978
  • MBA - Operations Research & Marketing, Southern Illinois University (Carbondale), 1974
  • BS - Chemistry & Mathematics, Southern Illinois University (Carbondale), 1973

Research Interests

Normative Models of Competition, Services Marketing, Entertainment Marketing, Revenue Managment, Markets For Evaluative Information, Models Of Selling And Product Policy, Channels Of Distribution

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College Info

Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

for Alumni & Friends

Warrington
UF

for Faculty & Staff

for Students

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