Warrington College of Business Administration Home

Steven M. Shugan

McKethan-Matherly Eminent Scholar Chair
Eminent Scholar

University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
200 BRY
Gainesville, Florida 32611-7155

352.273.3276
Email (steven.shugan at warrington.ufl.edu)

• Biography
• Homepage
• Published Papers
• Working Papers
• Marketing Science Journal

Education

• PHD - Managerial Economics & Decision Sciences, Northwestern University, 1978
• MBA - Operations Research & Marketing, Southern Illinois University (Carbondale), 1974
• BS - Chemistry & Mathematics, Southern Illinois University (Carbondale), 1973

Research Interests

Normative Models of Competition, Services Marketing, Entertainment Marketing, Revenue Managment, Markets For Evaluative Information, Models Of Selling And Product Policy, Channels Of Distribution