Steven M. Shugan

McKethan-Matherly Eminent Scholar Chair
Eminent Scholar

University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
200B BRY
Gainesville, Florida 32611-7155

Email (steven.shugan at


  • PHD - Managerial Economics & Decision Sciences, Northwestern University, 1978
  • MBA - Operations Research & Marketing, Southern Illinois University (Carbondale), 1974
  • BS - Chemistry & Mathematics, Southern Illinois University (Carbondale), 1973

Research Interests

Normative Models of Competition, Services Marketing, Entertainment Marketing, Revenue Managment, Markets For Evaluative Information, Models Of Selling And Product Policy, Channels Of Distribution


College Info

Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

for Alumni & Friends


for Faculty & Staff

for Students

Join the Conversation
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram
Share Tweet Email Link +