Yang

Yang Yang

Assistant Professor

University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155
262 STZ
Gainesville, Florida 32611-7155

352.273.1666
Email (yang.yang at warrington.ufl.edu)

Education

  • PHD - Marketing, Carnegie Mellon University, 2015
  • MS - Marketing, Carnegie Mellon University, 2011
  • MS - Management, Shanghai Jiao Tong University, 2008

Research Interests

Consumer Experience; Consumer Judgment and Decision Making; Hedonic Adaptation and Satiation; Sentimental Value; Motivation

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College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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