Yang

Yang Yang

Assistant Professor

University of Florida,
Warrington College of Business
Department of Marketing
No PO Box on file
262 STZ
Gainesville, Florida 32611

352.273.1666
Email (yang.yang at warrington.ufl.edu)

Education

  • MS - Management, Shanghai Jiao Tong University, 2008
  • MS - Marketing, Carnegie Mellon University, 2011
  • PHD - Marketing, Carnegie Mellon University, 2015

Research Interests

Consumer Experience; Consumer Judgment and Decision Making; Hedonic Adaptation and Satiation; Sentimental Value; Motivation

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College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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