Dr. Alan D. Cooke
Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor
University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
300C BRY
Gainesville, Florida 32611-7155
352.273.3282
Email (alan.cooke at warrington.ufl.edu)
Education
- PHD - Psychology, University of California, Berkeley, 1997
- MS - Marketing, University of California, Berkeley, 1994
- BS - Engineering, Tufts University, 1990
Research Interests
Consumer Behavior, Decision Making, Consumer Choice, Price Perception, Psychological Scaling
