Cooke

Dr. Alan D. Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
300C BRY
Gainesville, Florida 32611-7155

352.273.3282
Email (alan.cooke at warrington.ufl.edu)

Education

  • PHD - Psychology, University of California, Berkeley, 1997
  • MS - Marketing, University of California, Berkeley, 1994
  • BS - Engineering, Tufts University, 1990

Research Interests

Consumer Behavior, Decision Making, Consumer Choice, Price Perception, Psychological Scaling

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College Info

Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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