Xie

Dr. Jinhong Xie

JCPenney Eminent Scholar Chair
J.C. PENNEY PROFESSOR OF MARKETING

University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155
249D STZ
Gainesville, Florida 32611-7155

352.392.0161 x 1233
Email (jinhong.xie at warrington.ufl.edu)

Education

  • BS - Electrical Engineering, Tsinghua University, 1982
  • MS - Optimal Control, The Second Academy of the Ministry of Astronautics, 1984
  • MS - Engineer & Public Policy, Carnegie Mellon University, 1989
  • PHD - Engineer & Public Policy, Carnegie Mellon University, 1992

Research Interests

Innovation management and strategies, network effects, service pricing, independent product information and marketing strategy, national culture effect on new product management

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College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

for Alumni & Friends

Warrington
UF

for Faculty & Staff

for Students

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