Alba

Dr. Joseph W. (Joe) Alba

Lanzillotti-McKethan Eminent Scholar Chair
Distinguished Professor
Chair, Department of Marketing

University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
200A BRY
Gainesville, Florida 32611-7155

352.273.3280
Email (joe.alba at warrington.ufl.edu)

Education

  • PHD - Experimental Psychology, Temple University, 1981
  • BA - Psychology, State University of New York, 1976

Research Interests

Consumer Behavior, Marketing Strategy, Decision Making, Pricing, Brand Equity

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College Info

Warrington College of Business Administration
100 BRY
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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Warrington
UF

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