Dr. Joseph W. (Joe) Alba
James W. Walter Eminent Scholar Chair
Distinguished Professor
Chair, Department of Marketing
University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
300B BRY
Gainesville, Florida 32611-7155
352.273.3280
Email (joe.alba at warrington.ufl.edu)
Education
- PHD - Experimental Psychology, Temple University, 1981
- BA - Psychology, State University of New York, 1976
Research Interests
Consumer Behavior, Marketing Strategy, Decision Making, Pricing, Brand Equity
