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Joseph W. Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor

(352) 273-3280

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Education

  • PhD - Experimental Psychology, Temple University, 1981
  • BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

Research Interests

  • Technology Adoption
  • Consumer Autonomy & Decision-Making
  • Public Policy
Last 3 years

Courses Taught

  • Prob/Meth Market Mana (MAR5805)
  • Prob/Meth Market Mana (MAR5806)
Last 3 years

Phd Students Advised

  • Sang Kyu Park — 2020 — 2021
Last 5 years

Professional Service

  • Editorial Review Board Member, Behavioral Marketing e-Journal — 2002 to 2023
  • Editorial Review Board Member, Journal for Consumer Psychology — 1996 to 2023
  • Other, Journal of Consumer Research — 2022 to 2023
  • Other, Journal of Marketing Research — 2003 to 2022
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245

(352) 273-3280

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