Chris A. Janiszewski
Russell Berrie Foundation Eminent Scholar Chair
Full Professor
University of Florida,
Warrington College of Business Administration
Department of Marketing
PO Box 117155
300A BRY
Gainesville, Florida 32611-7155
352.273.3281
Email (chris.janiszewski at warrington.ufl.edu)
Education
- PHD - Marketing, Northwestern University, 1987
- BBA - Marketing, University of Wisconsin, 1983
Research Interests
Branding, Price Perception, Consumer Learning, Perceived Value
