Rethinking Facebook’s News Feed Problems

Like you, I use multiple means for receiving and sharing information. In the past week, I’ve used my computers, smartphone, other screens, and old-fashioned in-person human interaction to communicate with tech and energy consultants, business executives, farmers, elected officials, scholars, and even artificial intelligence robots. I live in these multiple channels to have rich relationships, learn from others, and share what I think I am learning. You live this way too.

But Facebook—which aspires “to give people the power to build community and bring the world closer together”—largely relies on a single instrument, its news feed, “to show people the stories they care about most, every time they visit.” That is an impossible task for a single portal, as the ways you and I live our lives demonstrate. And that constitutes a challenge for how Facebook uses its news feed.

Read Dr. Jamison’s complete blog post at AEI.