Identity – UF Warrington
This is a guide meant as a supplement to the University’s branding style guide. Warrington’s identity is crafted to live within those brand tones and elements, but more specifically address our audience, mission, and unique character.
Brand Strategy is the foundation for effective communication. It shapes our message and sets the basis for all creative efforts. It is important all communication adheres to our new guidelines for both internal and external initiatives.
Use these resources and the Marketing & Communication Services team when developing your story, news items, promotion materials or advertisements, and any communication that relates back to Warrington faculty, students, staff, and campus.
The goal is to create consistency in identifying the College and its parts, while preserving the University culture. Your participation and cooperation is appreciated in supporting this goal.