Business Plan Resource Support

Section IV: The Economics of the Business

This section addresses the basic logic of how profits are earned in your business as well as the sales level required to break even (Nuts & Bolts of Great Business Plans). You will need to identify your sources of revenue and how much margin you make on each of them.

Some of this information should have been gleaned from books (Section II – Books) and internet resources (Section II – Internet Resources) covered in Section II – The Company, Concept and Products or Services. In addition look at the books in the library catalog on Finance and Business Planning Handbooks.