Business Plan Resource Support
Section II: The Company, Concept, and Product(s) or Service(s)
Now the focus turns to your own venture. Outline the nature of the entity you plan to create and where you are in that process. Capture the essence of your business concept and explain that concept, then detail the products and services you anticipate selling. Lastly talk about your entry approach and your vision for growth over the next five years (Nuts & Bolts of Great Business Plans).
There are numerous books in the University of Florida Business Library to assist you with your own venture. Listed below are a few subject search terms that link to books in entrepreneurship.
- New Business Enterprises
- Small Business
- Creative Strategy in Direct Marketing
- Success in Business
- Venture Capital
Many of these journals will offer research articles on entrepreneurship:
- Entrepreneurship Theory and Practice
- Journal of Developmental Entrepreneurship
- Journal of Small Business Management
- MIT Sloan Management Review
Search the University of Florida Business Library for magazine and newspapers articles on profiles of entrepreneurs, new business ventures, or small business issues. These articles may give you some insight as you prepare this section:
- Harvard Business School Entrepreneurs
Video archive where speakers (all of whom are a part of Harvard) “speak on a common set of themes including their development as entrepreneurs, strategies for identifying opportunities and leadership.”
“Business Planning made easy.” Guide to writing business plans, including samples. Links to calculators and business plans/planning software as well.
- Entrepreneurship Corner – Stanford University
Archive of podcasts and videos of lectures delivered at Stanford by entrepreneurs from companies such as Google and Facebook
- Harvard Business School Working Knowledge: Entrepreneurship
Links to current and past feature articles about Entrepreneurship as well as links to featured web sites.
- Independent Street
A blog from the Wall Street Journal focusing on entrepreneurship.
- SBA’s Business Plan Basics
U.S. Small Business Administration’s tips about writing business plans.
Ewing Marion Kauffman Foundation and the U.S. Commerce Department’s International Trade Administration partner to provide resources for the entrepreneur.
The Ewing Marion Kauffman Foundation and the U.S. Commerce Department’s International Trade Administration (ITA) have formed a new public-private partnership focused on leveraging best practices in entrepreneurial leadership to advance economic growth around the world.
The official business link to the U.S. Government is managed by the U.S. Small Business Administration (SBA) in a partnership with 21 other federal agencies. This partnership, known as Business Gateway, is a Presidential E-government initiative that provides a single access point to government services and information to help the nation’s businesses with their operations.
- Small Business Administration
Created as an independent agency of the federal government to counsel to assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain, and strengthen the overall economy of our nation.
- Entrepreneurs’ Organization
A global network of more than 7,300 business owners in 42 countries. Founded in 1987 by a group of young entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life.
Search directory for finding online magazine articles. Helps start-ups by providing access to magazine articles about their product/service and industry of interest. This information may be helpful in all areas of business planning.