BABA General Studies Specialization: Professional Selling

The Professional Selling (PRS) area of specialization provides students with the knowledge and skills necessary to be consultative sellers. Through the coursework for this area of specialization, students will develop a blend of hard and soft skills that are necessary to be successful in this very analytical discipline. Over 80 percent of business graduates will have a sales-oriented position sometime in their career (Cespedes & Weinfurter, 2016; SEA, 2016). Students who complete this area of specialization will learn professional selling skills and techniques, gain knowledge necessary to properly administer a sales force, and be more prepared to start down an entrepreneurial path through knowledge of how to build, manage, and maintain a consultative sales force. For career information visit the UF Career Connections Center.

Requirements

Students are required to complete the three classes listed below (totaling 12 credits) and maintain a minimum 2.0 area of specialization GPA. Be sure to check course prerequisite requirements.

  • ENT 3003 Principles of Entrepreneurship (4 credits)
  • MAR 3400 Professional Selling (4 credits)
  • MAR 4403 Sales Management (4 credits)

Contact Information

Advisors in the Heavener School of Business are the primary point of contact for advising specifically related to this area of specialization. For registration, scheduling, and area-specific questions, please contact:

Heavener School of Business
352-273-0165
333 Heavener Hall

Minor Option

A minor is available in this area of specialization. More information about the Professional Selling minor in the Undergraduate Catalog.