BABA General Studies Specialization: Mass Communication

The Mass Communication (COM) area of specialization provides students with an excellent overview of the role media plays in modern society. Courses focus on advertising appeals, product and market research, testing advertising effectiveness, buying advertising space, public relations, and a comprehensive look at the structure and effects of electronic media. The topics discussed in Mass Communication courses directly relate to positions in marketing, sales, public relations and administration in public and government agencies. For career information visit the UF Career Connections Center.


Students are required to have a minimum of four classes totaling 12 hours from any of the 3000-4000 level courses listed below and maintain a minimum 2.0 area of specialization GPA. Be sure to check course prerequisite requirements. Visit the Undergraduate Catalog Courses page to find more details for each course.

  • ADV 3008 Principles of Advertising
  • PUR 3000 Principles of Public Relations
  • JOU 4004 History of Journalism
  • RTV 3001 Introduction to Media Industries and Professions
  • RTV 3405 Media and Society
  • RTV 4700 Telecommunication Law and Regulation
  • MMC 3702 Rock ‘n Roll and American Society Part 1
  • MMC 3703 Sports Media and Society
  • MMC 4200 Law of Mass Communication
  • MMC 4302 World Communication Systems
  • VIC 3001 Sight, Sound and Motion
  • JOU 3109c Multimedia Writing
  • ADV 3403 Branding (prereqs: MAR 3023 and ADV 3008, both with C or better)
  • MMC 3260 Communications on the Internet
  • MMC 3420 Consumer and Audience Analytics
  • MMC 3630 Social Media and Society
  • PUR 3500 Public Relations Research (prereqs: PUR 3000 and STA 2023, both with C or better)
  • RTV 3411 Race, Gender, Class and the Media

Contact Information

You are always welcome to meet with an advisor in the Heavener School of Business, however, advising specifically related to Mass Communication is available through the PATH office in the College of Journalism and Communications (CJC). If you have questions, please contact:

PATH Advising
1060 Weimer Hall

Note: CJC advisors do not register students for courses. If a CJC class is full, you can submit a CJC course request.

Minor Option

A minor is available in this area of specialization. In order to add this minor, you must first complete two of the five required classes. To complete the minor students must earn 15 credit hours with a minimum 3.0 cumulative GPA. You can find out more about the Mass Communication Studies minor in the Undergraduate Catalog.