BABA General Studies Specialization: Communication and Leadership Development

The Communication and Leadership Development (AEC) area of specialization is offered through the The Department of Agricultural Education & Communication in the College of Agricultural and Life Sciences which provides students with a varied selection of courses stressing effective communication. Classes emphasize oral and intercultural communication, technical writing, digital media production and public relations. These topics are taught within the perimeter of agricultural and natural resources, but their scope is to improve leadership and communication skills essential to all business environments.

Career opportunities are available in agricultural and manufacturing industries, federal and state agencies, public relations and management positions. For career information visit the UF Career Connections Center.


Students are required to have a minimum of four classes totaling 12 hours from any of the 3000-4000 level courses listed below and maintain a minimum 2.0 area of specialization GPA. Be sure to check course prerequisite requirements. Visit the Undergraduate Catalog Courses page to find more details for each course.

Communication Focused Coursework

  • AEC 3030C Effective Oral Communication
  • AEC 3033C Research & Business Writing for Agricultural & Life Sciences
  • AEC 3070C Digital Media Production in Agricultural & Life Sciences
  • AEC 3065 Issues in Agricultural & Life Sciences
  • AEC 3071 Social Media Strategy and Leadership for Agricultural and Life Sciences
  • AEC 3073 Intercultural Communication
  • AEC 3209 Instructional & Event Planning in Agricultural & Life Sciences
  • AEC 4031 Communication Process in Agricultural Natural Resources
  • AEC 4035 Communication Practices in Agricultural Natural Resources
  • AEC 4036 Advanced Agricultural Communication Production

Leadership Focused Coursework

  • AEC 3413 Working with People: Interpersonal Leadership Skills
  • AEC 3414 Leadership Development
  • AEC 4417 Leadership for Personal & Organizational Change
  • AEC 4434 Communication & Leadership in Groups & Teams
  • AEC 4465 Global Leadership

Contact Information

You are always welcome to meet with an advisor in the Heavener School of Business, however, advising specifically related to Communication and Leadership Development is available through the Department of Agricultural Education and Communication in the College of Agricultural and Life Sciences. For registration, scheduling, and area-specific questions, please contact:

Dr. Lisa Lundy
121E Bryant Hall

Minor Options

Multiple minors can be attained through this area of specialization. To complete the Agricultural and Natural Resource Communication minor, students must earn 15 credit hours with a 2.5 cumulative GPA in the Communication track coursework. To earn an interdisciplinary minor in Leadership, students must have a UF GPA of 3.0, complete AEE 3414 with a grade of B or better, and earn a 3.0 GPA in the minor coursework.

You can find out more about the Agricultural and Natural Resource Communication minor and the Leadership minor in the Undergraduate Catalog.