BABA General Studies Specialization: Business and Economic Geography

The Business and Economic Geography (GPY) area of specialization is recommended to students seeking employment in the private sector as a geospatial location analyst, often referred to as business geographers, business GIS, strategic management.

This curriculum also provides competitive educational background for those who will be pursuing additional post graduate education to become a real estate market analyst, an appraiser, an MAI. The private sector has a shortage of qualified people in this field. According to the US Department of Labor, this field ranks alongside biotechnology and nanotechnology for “need” in the US and global economies. Students will learn the basic skills to perform geospatial market analysis. Students who pursue primary career paths such as management will find that their ability to make market sensitive decisions is improved if they also are familiar with how the analyst creates the reports and recommendations they review to make their decisions. Job prospects include:

  • Strategic location analyst with a multi-branch retail firm; Market analyst with a Real Estate Investment Trust
  • Risk manager with a bank or other financial institution; Entrepreneur
  • Educational background towards certification as an appraiser (MAI)

Students who have completed this specialization have received positions at headquarters of Darden Restaurants, The Gap, Brinker, Office Depot, Publix, Washington Mutual Bank, Kroger, Accenture, Pitney Bowes, Wharton Business School, and more. For career information visit the UF Career Connections Center.


Students are required to have a minimum of four classes totaling 12 hours from any of the 3000-4000 level courses listed below and maintain a minimum 2.0 area of specialization GPA. Be sure to check course prerequisite requirements. Visit the Undergraduate Catalog Courses page to find more details for each course.

  • GIS 3043 Foundations of Geographic Information Systems
  • GEO 3162C Introduction to Quantitative Analysis for Geographers
  • GEO 3502 Economic Geography
  • GEO 3602 Urban and Business Geography
  • GEO 4167C Intermediate Quantitative Analysis for Geographers
  • GEO 4554 Regional Development
  • GIS 411 Introduction to Spatial Networks
  • GIS 4115 Applied Geostatistics
  • GIS 4102C GIS Programming
  • GEO 4169 Spatial Econometrics and Modeling
  • GEO 4700 Transportation Geography
  • Any 3000-4000 level GEO or GIS courses, excluding 4905 courses.

Contact Information

You are always welcome to meet with an advisor in the Heavener School of Business, however, advising specifically related to Geography is available through the Geography Department in the College of Liberal Arts and Sciences. For registration, scheduling, and area-specific questions, please contact:

Dr. Liang Mao
352-392-0494 (department) or 294-7516 (direct)
3141 Turlington Hall (department) or 3121 Turlington Hall (office)

Minor Option

A minor is available in this area of specialization. To complete the minor students must earn 15 credit hours with a minimum 2.0 cumulative GPA. You can find out more about the Geography minor in the Undergraduate Catalog.