A student in professional attire listens attentively while networking with a financial advisor during the Future Advisor Conference.
Students and industry professionals connect during the Future Advisor Conference, an event bridging academic talent with financial advising careers.

Future Advisors Conference

A competition for the next generation of financial advisors

The Future Advisors Conference gives wealth management and financial planning students the chance to interact with industry advisors and participate in a financial planning challenge with real-world implications.

Hosted in partnership with Schwab Advisor Services and the Charles Schwab Foundation, this unique conference is designed to address the critical need for new talent in the industry, fostering connections and providing essential knowledge to both seasoned professionals and aspiring advisors.

How the conference competition works

A group of undergraduate students in business attire attentively listen to an industry advisor during a networking session at the Future Advisor Conference.

Eligibility

Teams consist of 2-4 undergraduates from the same institution. Multiple teams are allowed. Faculty and industry advisors are encouraged. Schwab Advisor Services provides industry advisor recommendations.

Three undergraduate women dressed in professional attire smile together at the Future Advisor Conference.

Timeline

Submissions are due Dec. 8 by 8 a.m. Selected teams are notified by Dec. 11. Presentations to a panel of judges occur on Jan. 21. Winners announced at close of the Finance Advisors Conference on Jan 22.

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Financial plan & presentation

The written financial plan should detail client profile & goals; financial analysis; recommendations (e.g., investment strategies, risk management); implementation plan; and appendices. PowerPoint presentation should summarize the plan in 10 minutes.

A judge in a navy suit attentively reviews a participant's financial plan during the Future Advisor Conference.

Evaluation criteria

Technical accuracy (30%): Correctness and thoroughness. Client-centric approach (25%): Plan aligns with client goals, values and risk tolerance. Creativity & innovation (15%): Effective solutions proposed. Presentation skills (20%): clarity, organization and persuasiveness. Professionalism (10%): professionalism in the plan, presentation and interaction with judges.

A student in a navy suit reviews a professionally designed financial report featuring charts, graphs, and behavioral finance insights.

Software & AI use

You can use software such as MoneyGuidePro or eMoney to enhance the professionalism of your financial plans. Incorporating software-generated analyses and visual aids can strengthen your presentations. You can also use original artificial intelligence content to enhance your financial analysis, forecasting and strategy development.

Two students in suits smile while holding a plaque awarded for winning the 2025 Student Challenge at the Future Advisor Conference.

Awards

Winners are recognized at the end of the second day of the conference. Each member of the winning team receives CFP prep – The Dalton Review ($1,495 value per person). Complimentary Financial Advisors Conference registration is also provided for each student from the teams qualified for the in-person round.

A motivational speaker addresses students from a stage at the Future Advisor Conference, gesturing with one hand during a talk.
Students are inspired to take action and sign up for the Future Advisor Conference, where real-world financial planning meets transformative learning.

Sign up to compete

Submit a written financial plan based on the provided case study. On the front-page list student names, faculty advisor, industry advisor(s) and school affiliation. Do not include any other team-identifying information following the first page. Submit by Dec. 8 at 8 a.m. with the subject line “FAC Financial Planning Challenge submission.”

Student challenge

Each year, student participants are given a realistic challenge to use during the advising conference competition. Information is shared with participants in advance to guide their planning and presentation during the challenge.

Developed by Gillen Manos, Isabella Floreani, Aaron Bert, CFP®, AIF®, CAP®

Meet your new clients, Susan (07/02/93) and Doug (06/14/91) Rogers. Susan was born in Burnside, Kentucky and moved to Florida to attend UF when she was 18, which is where she met Doug. Susan and Doug have been married for 9 years and have 3 children, Adam (01/20/2017), Bradley (05/30/2020), and Charlotte (11/19/2021). Their youngest child, David, is expected to be born in January. They live in Saint Augustine, Florida where Doug was born and raised. Susan and Doug have self-managed their personal finances and never worked with a financial planner before.

Susan was having lunch with her friends last week and mentioned that her great aunt (born: 07/20/1969, died: 04/15/2024) had recently passed away and left them $200,000. She didn’t really know what to do with it, besides planning a nice vacation with her husband. They suggested that she find a financial planning firm to help invest the money. Doug asked his friend Kevin, who is a CFP at Upstanding Financial. Unfortunately, the Rogers are below Kevin’s firm’s minimum investable assets. He recommended your firm instead, and you have agreed to take them as clients due to their inheritance and Doug’s substantial income potential.

Doug works as a veterinarian. He graduated vet school debt free five years ago and went to work for the St. Augustine Alligator Farm, where he loved learning about animals as a kid. He currently earns about $110,000 per year, including hazard pay. Doug is happy in his job and while he may be up for a promotion in a few years, he’s not sure he would want to take it. He is considering opening a private practice instead, which could allow him to increase his income over time more than if he stayed at the Alligator Farm.

Susan worked in marketing for five years after graduating college to help support the family while Doug was in veterinary school. Once he graduated and started working, she left her job to raise their children full-time. The Rogers are part of a homeschooling group with 4 other families, with each handling the kids one day a week. Adam has been loving his classes and is excited to have Bradley join him next year. Susan also runs a small home crafts business with her friend. They sell their products online and in some local gift shops, and although their income is unstable from month to month, they average roughly $1,200 each. As her kids become older, Susan thinks she may be able to put more time into the business, maybe earning up to $2,000 per month.

Adam loves to build things, play with tools, and help Doug out around the house. He’s also a Cub Scout and enjoys playing outdoors. One day, he wants to be an Eagle Scout like his dad. Bradley also enjoys playing outside, but he’s more of a nature lover than his brother. He loves visiting his dad at work and thinks he might want to work with animals one day. He also enjoys reading stories with his mother and Charlotte. Doug and Susan want to make sure they can set their kids up for success but aren’t sure what the best way to do that is. They plan to keep homeschooling their kids and aren’t sure if college will be the right path for them. Adam’s very early interests got him excited about pursuing a career in construction or engineering, though he still has plenty of time to change his mind. Bradley is starting to talk about saving up for vet school but then his parents remind him that he’s four. Whatever the Rogers kids end up doing, Susan and Doug want to start saving as soon as they get some wiggle room in their budget. They’ve also heard there might be programs they can take advantage of that could help fund some of their homeschooling expenses. If the kids do go to college, Doug thinks they will stay in-state.

The Rogers’ all-in annual living expenses for 2023 were approximately $80,000. They prepared a summary of income and expenses for you to review. They really don’t see a lot of wiggle room in their budget, especially with recently elevated levels of inflation. However, they are hoping to increase their income in the coming years.

Doug and Susan don’t have any life insurance, and getting some is one of their top priorities. Doug knows that the family couldn’t function if either parent were to pass away, but so far life insurance just hasn’t been something he wants to think about. Now that he’s talking to a financial planner, he knows it’s something he needs to address. He’s heard of all kinds of different life insurance products, even ones that might help his kids save for college, but he’s really not sure what to pick or what they can afford. Doug and Susan use Doug’s heath insurance, which he gets through work. He knows it has something called an HAS built in, but he hasn’t really looked into that, besides using the $1200 his employer puts in each year to cover some doctor visits. He and Susan would like to figure out how it works before David is born, since their previous hospital visits seemed really expensive.

Doug has contributed to his 401(k) since he started working. He currently is contributing 5% of his salary, which is the most his employer will match (dollar-for-dollar match). He and Susan don’t really know what they want to spend in retirement or what they would need to save in order to live comfortably. They’re hoping you can help them figure that out and that you can explain what their options for retirement savings might be if Doug opens his own veterinary practice. If possible, they’d like to give generously and pass money on to their children, but they aren’t particular about when they retire. Susan doesn’t know if she will return to a traditional career after her children leave home, if she’ll expand her business, or do something in between. Whatever the case, she expects to retire sometime in her 60s and spend lots of time with her grandchildren. Doug plans to work as long as he can. Even if he has to work less as he gets older, he doesn’t want to stop completely if he can avoid it, at least until his 70s.

Doug and Susan haven’t taken many vacations since their honeymoon 9 years ago. They’d like to take one together before David is born. Once he’s a little older, they’d love to be able to afford to visit some National Parks as a family.

Doug saw how stressful it was for his parents when his grandparents died without a will. His aunts and uncles all fought over the assets for months. After that, his parents made sure to put together a clear estate plan and share it with Doug and Susan so there wouldn’t be any confusion when they passed. To receive an inheritance, Doug’s parents made him promise that he would put together an estate plan by the time he turns 34. If he does this, he can expect to get what is left of his parents’ IRA when they pass. He thinks this will be somewhere in the high five figures. Susan doesn’t expect to receive anything from her parents except for some family heirlooms. They plan to live through most of their assets and donate whatever is left to their local Boy Scout troop.

As part of their estate plan, Susan wants to make sure that their children are taken care of and is willing to dedicate all their assets to their upkeep until they turn 18. Susan’s brother Andy has promised to take care of the kids if she and Doug pass away early.

Doug and Susan have rented for most of their marriage but felt pressured to buy in 2021 when rates started rising and they found out they were going to have Charlotte. They ended up purchasing a four-bedroom two-bathroom house for $285,000 in August of 2021. They put 10% down on a 20-year fixed rate mortgage with a 4% interest rate. They wanted to get a 15-year loan, but they just couldn’t make it work in their budget. For the down payment, they took $11,000 from savings and got the rest from a 401(k) loan against the account Susan contributed to while she was working. Doug thinks they will outgrow the house eventually but wants to stay in town if they move.

Susan drives a 2010 Toyota Sienna that her parents got her when she graduated college. Doug has a 2012 Honda Accord. Susan’s Sienna has 100,000 miles on it, and she’s worried it won’t stay reliable for that much longer. Doug’s Accord has 80,000 miles, and he would like to upgrade sometime in the medium-term.

Total assets

AssetDougSusanJointTotal
Checking account$7,487
Savings account$14,947
Total accounts$22,434$22,434
Doug’s 401(k)$66,732
Susan’s 401(k)$17,449
Total retirement$66,732$17,44984,182
St. Augustine home$300,000
Total real estate$300,000$300,000
2010 Toyota Sienna$7,531
2012 Honda Accord$9,105
Total automobiles$9,105$7,531$16,636
Total assets$423,252

Total liability

LiabilityDougSusanJointTotal
MortgageDougSusan $229,010$229,010
401(k) loan$13,509$13,509
Total liabilities$242,519

Net worth

$180,734

Susan 401k

FundTickerWeightMarket value
Equities
SPDR S&P 500 ETF TrustSPY10.75% $1,875.80 
Vanguard Total Stock Market ETFVTI11.20% $1,954.32 
UnitedHealth Group Inc UNH5.50% $959.71
Tesla Inc TSLA3.45% $602.00
Apple Inc APPL2.60% $453.68
PepsiCo Inc PEP5.00% $872.47
Vanguard Small-Cap Index VSCIX6.75% $1,177.83
Dimensional U S Small Cap ETF DFAS1.50% $261.74
AMC Entertainment Holdings, Inc AMC0.25% $43.62
Array Technologies, Inc. ARRY0.25% $43.62
T Rowe Price International Equity ETF TOUS11.00% $1,919.43
Novo Nordisk A/S NVO1.25% $218.12
iShares MSCI India ETF INDA3.50% $610.73
iShares MSCI Emerging Markets ex China ETF EMXC3.50% $610.73
Fixed Income 
Vanguard Short-Term Corporate Bond ETF VCSH13.00% $2,268.41
PIMCO Long-Term Credit Bond Fund PTCIX15.00% $2,617.40
Fidelity Inflation-Protected Bond Index Fund FIPDX2.00% $348.99
Real Estate 
Invesco Active U.S. Real Estate ETF PSR3.50% $610.73 
Total100.00%$17,449.32 

Susan desired allocation

Desired allocation70/30
US Large Cap 38.50%
US Small Cap 8.75%
International12.50%
Emerging Markets 7.00%
Short-term Bonds13.00%
Long-term Bonds15.00% 
TIPS2.00% 
REITs3.50% 
Total100.00%

Doug 401k

FundTickerWeightMarket value
Equities
SPDR S&P 500 ETF TrustSPY16.50% $11,010.85 
Vanguard Total Stock Market ETFVTI13.50% $9,008.88 
Tesla Inc TSLA3.00% $2,001.97
Vanguard Small-Cap Index VSCIX4.25% $2,836.13
Vanguard FTSE All-World ex-US ETFVEU14.80% $9,876.40 
Dimensional U S Small Cap ETF DFAS10.75% $7,173.74
Novo Nordisk A/S NVO1.20% $800.79
Goldman Sachs MarketBeta Emer Mkt Eq ETFGSEE6.50% $4,337.61
DFA Dimensional Emerging Markets Core Equity 2 ETFDFEM3.50% $2,335.64
Fixed Income 
Baird Short-Term BondBSBIX5.00% $3,336.62
Fidelity Long-Term Treasury Bond Index Fund FNBGX15.00% $10,009.87
Real Estate 
Invesco Active U.S. Real Estate ETF PSR6.00% $4,003.95 
Total100.00%$17,449.32 

Doug desired allocation

Desired allocation80/20
US Large Cap 33.00%
US Small Cap 15.00%
International16.00%
Emerging Markets 10.00%
Short-term Bonds5.00%
Long-term Bonds15.00% 
TIPS0.00% 
REITs6.00% 
Total100.00%

401k loans

  1. Loan amount: $18,000
  2. Payment: $191.29
  3. Current balance: $13,508.72
  4. Interest rate: 5%
  5. Period: 10 years

Insurance

  1. Health insurance: high deductible HSA plan: $1,400/month
  2. Car insurance (Doug): $120/month, $1,000 deductible, 100/100/300 coverage
  3. Car insurance (Susan): $140/month, $1,000 deductible, 100/100/300 coverage
  4. Homeowner’s insurance: $225/month, $5,000 deductible, $300,000 coverage
  5. Doug receives a 70% disability insurance policy paid fully as a employee benefit

Budget

  • Mortgage: $2,069.55
  • Groceries: $1,750
  • Insurance: $1,885
  • Utilities: $400
  • Transportation: $500
  • Children and education: $725
  • Savings and investments: $150
  • Entertainment and leisure: $225
  • Miscellaneous: $225

Need to know more about the conference?

Need assistance with the entry? Have questions about the rules or challenge data? Conference staff are here to help you.

Contact information

Helene Hale
Finance Professional Development Program
Warrington College of Business
P.O. Box 117168
Gainesville, Florida 32611-7168

Email Helene
352-846-4705

Wednesday, January 22nd

  • 1:00pm // Student Cchallenge | Heavener Hall
  • 5:30 – 7:30pm // Reception | Bull Gator Deck at Ben Hill Griffin Stadium

Thursday, January 23rd

  • 8:00am // Registration | Reitz Union Grand Ballroom
  • 8:00 – 8:45am // Welcome breakfast
  • 8:45 – 9:10am // Opening remarks
  • 9:10 – 10:00am // Opening keynote
    • Building the Next Generation of Advisors
      • Philip Palaveev, Ensemble Practice
  • 10:10 – 11:00am // Schwab breakout sessions
    • Advisors – How Human Emotions and Behavior Influences Investment Choices and Strategy
      • Mike Savage, Schwab Asset Management
    • Students – NextGen Talks: Career Pathways
      • Moderated by Sherri Trombley, Charles Schwab
      • Panelists: Kathy Anez (Certified Financial Group), Marc Milic (Douglas C. Lane & Associates), Kevin Caldwell (Golden Road Advisors)
  • 11:30 – 12:30pm // Lunch keynote
    • State of the Economy / Behind the Markets
      • Kenny Polcari, SlateStone Wealth
  • 12:45 – 1:00pm // CFP Bboard updates
  • 1:10 – 2:00pm // Applying AI in financial planning
    • Sheri Fitts
  • 2:10 – 3:00pm // Growing future advisors pPanel
    • Moderated by Eric Sande, Charles Schwab
    • Panelists: Chad Slaughter (Mercer Advisors), Paul Roldan (AllGen), Ann Convington (CovingtonAlsina)
  • 3:10 – 4:00pm // Closing keynote
    • Sit to Rise
      • Patric Young
  • 4:00 – 4:30pm // Closing remarks
    • Challenge winners announced

Professional headshot of Philip Palaveev, smiling in a blue blazer and light blue dress shirt against a light gray background.

Philip Palaveev
Owner and CEO/Ensemble Practice

Kenny Polcari, wearing a white dress shirt and dark blazer, stands in front of a softly lit modern background with a confident expression.

Kenny Polcari
Chief Market Strategist, SlateStone Wealth

Patric Young, wearing a University of Florida polo and white cap, smiles while seated in a wheelchair during a public event surrounded by Gators fans.

Patric Young
Center (former), Florida Gators Basketball

Sheri Fitts smiles confidently in a brown leather jacket and gold top, standing outdoors with soft sunlight and greenery in the background.

Sheri Fitts
Founder/CEO, Sheri Fitts & Co.

Michael Savage, wearing a blue checked blazer and red tie, smiles in a professional headshot set against a softly lit background.

Michael Savage
Managing Director, Charles Schwab