Courses & Curriculum On-Campus

The curriculum consists of 30 credits (20 core credits and 10 elective credits). Courses are taught in 8-week modules in fall/spring and 6-week modules in summer.

Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.

Curriculum

  • GEB5212 Professional Writing (1 credit)
  • GEB5215 Professional Communication (1 credit)
  • MAR5806 Marketing Management* (2 credits)
  • MAR6818 Advanced Marketing Management (2 credits) – Capstone
  • QMB6358 Statistical Analysis for Managerial Decisions (2 credits)
  • Marketing Courses (12 credits)
  • Graduate Business Electives (10 credits)

*UF marketing majors who completed MAR4803 within the past seven years must replace MAR5806 with another marketing course.

Marketing Course Options

Codes for the term courses are typically offered: F-M1 = Fall Module 1; F-M2 = Fall Module 2; SP-M3 = Spring Module 3; SP-M4 = Spring Module 4; Summer A = SM-A; Summer B = SM-B

These courses can fulfill the Marketing Course (12 credits) requirements:

Prerequisite: MAR5806 or MAR3023
  • MAR6105 Marketing Ethics (F-M1, F-M2, SP-M4)
  • MAR6157 International Marketing (F-M1, F-M2 Online, SP-M3, SM-A Online)
Prerequisites: MAR5806 or MAR4803
  • MAR6335 Building and Managing Brand Equity (F-M2,SP-M4)
  • MAR6456 Business-to-Business Marketing (SP-M3 Online, SP-M4)
  • MAR6479 Professional Selling (SP-M4, SM-B Online)
  • MAR6591 Managerial Decisions (F-M2, SP-M3, SP-M4)
  • MAR6833 Product Development and Management (F-M2, SP-M4)
  • MAR6818 Advanced Marketing Management (F-M2, SP-M4) – Capstone
Prerequisites: (MAR5806 or MAR4803) & QMB6358
  • MAR6237 Art and Science of Pricing (F-M2)**
  • MAR6667 Marketing Analytics Methods (F-M2) – Overlaps with MAR6668 cannot take or get credit for both.
  • MAR6722 Web-based Marketing (F-M1)**
  • MAR6861 Customer Relationship Management (SP-M4)**
Prerequisites: (MAR5806 or MAR4803) & QMB6358 & ISM6413/QMB3302 Python**
  • MAR6508 Customer Analysis (SP-M3)**
  • MAR6668 Marketing Analytics I (F-M1, F-M2, SP-M3) – Overlaps with MAR6667, cannot take or get credit for both.
  • MAR6669 Marketing Analytics II (SP-M4) – R or Python required, depending on section

*Students not permitted to take both the undergrad and grad courses of indicated overlaps.

**Recommended courses for students interested in marketing analytics.

Business Electives

All courses on the MS-Marketing course schedule have been approved to count as graduate business electives.

Curriculum Plans

Fall Start

Fall Module 1 (late August - mid-October)
Terms/CoursesCreditsMarketing Analytics Courses**
MAR5806 Marketing Management*2
QMB6358 Statistical Analysis for Managerial Decisions2
GEB5212 Professional Writing (or GEB5215)1
Graduate Business Elective2ISM6413 Intro to Python (prereq for marketing analytics courses)
Fall Module 2 (late October - mid-December)
Terms/CoursesCreditsMarketing Analytics Courses**
GEB5215 Professional Communication (or GEB5212)1
Marketing Course2MAR6237 Art & Science of Pricing
Marketing Course2MAR6668 Marketing Analytics I (prereq Python)
Graduate Business Elective2
Spring Module 3 (early January to mid-March)
Terms/CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6508 Customer Analysis (prereq Python)
Marketing Course2
Graduate Business Elective2
Spring Module 4 (mid-March - early May)
Terms/CoursesCreditsMarketing Analytics Courses**
Capstone: MAR6818 Advanced Marketing Management2
Marketing Course2MAR6669 Marketing Analytics II (prereq Python)
Marketing Course2MAR6861 Customer Relation Mgmt
Summer A (Mid-May to mid-June)
Terms/CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Total Credits*: 30

*A minimum of 16 credits must be MAR prefix courses.

**Recommended for students interested in marketing analytics.

Spring Start

Spring Module 3 (early January - mid-March)
Terms/CoursesCreditsMarketing Analytics Courses**
MAR5806 Marketing Management*2
QMB6358 Statistical Analysis for Managerial Decisions2
GEB5215 Professional Communication (or GEB5212)1
Graduate Business Elective2ISM6413 Intro to Python (prereq for marketing analytics courses)
Spring Module 4 (mid-March to early May)
Terms/CoursesCreditsMarketing Analytics Courses**
GEB5212 Professional Writing (or GEB5215)1
Marketing Course2MAR6669 Marketing Analytics II (prereq Python)
Marketing Course2MAR6861 Customer Relation Mgmt
Marketing Course2
Summer A (mid-May to mid-June)
Terms/CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Fall Module 1 (late August to mid-October)
Terms/CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6668 Marketing Analytics I (prereq Python)
Marketing Course2MAR6722 Web-based Marketing
Graduate Business Elective2
Fall Module 2 (late October to mid-December)
Terms/CoursesCreditsMarketing Analytics Courses**
Capstone: MAR6818 Advanced Marketing Management2
Marketing Course2MAR6237 Art and Science of Pricing
Graduate Business Elective2
Total Credits*: 30

*A minimum of 16 credits must be MAR prefix courses.

**Recommended courses for students interested in marketing analytics.