The Master of Science in Business Administration with a concentration in marketing program is intended for students whose objective is to work in the field of marketing in a corporate, non-profit or entrepreneurial setting.

Courses span the domain of marketing decision-making, from broad marketing strategy considerations to more focused decision areas such as branding, pricing, marketing analytics, customer relationship management and new product development.

Offered on campus or online.

Learn more about the MS Marketing Program at the Warrington College of Business. Note: Most of the footage seen in this video was filmed prior to the outbreak of the COVID-19 pandemic. Physical distancing practices were used to film new footage.

Program Highlights


Average GPA


International Students

  • One-year master’s degree for business majors or minors.
  • Open to non-business majors or minors with exceptional academic record and professional marketing experience.
  • On-campus and Online formats available.
  • For students with little or no work experience.
  • 30-credit program (20 core credits and 10 elective credits).
    • Marketing core courses: A dozen marketing courses offer both depth and breadth of coverage, with ample flexibility to personalize the curriculum.
    • Elective courses: Choose business electives from a variety of subject areas such as entrepreneurship, finance, information systems & operations management, international business, management and real estate.
  • Current UF undergraduate business majors may pursue the combination (bachelor’s/master’s) degree option, which allows them to save time and money.