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Jathan Barr poses with Gary McGill to accept his award.

Fisher celebrates outstanding accounting students at 2026 awards banquet

The Fisher School of Accounting recognized outstanding students at the spring banquet on April 16 at the Hilton UF Conference Center.

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University of Florida’s MBA ranks No. 4 for ROI

UF ranks No. 4 among MBA programs with the highest return on investment for graduates earning more than $100,000.

NEW YORK CITY - DEC 01 Times Square ,is a busy tourist intersection of neon art and commerce and is an iconic street of New York City and America, December 01th, 2013 in Manhattan, New York City.

Reversible words can lower consumer disbelief in ads

How a single word can make or break marketing messages, according to a new study from the University of Florida.

Close-up of a smartphone screen displaying a product review with a 3.8-star rating. The review expresses disappointment about a cookware set.

How to improve underperforming products using online consumer reviews

New research from the University of Florida Warrington College of Business proposes a novel AI algorithm for precise, data-driven product improvements from customer reviews.

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Warrington Magazine

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AI across the Warrington curriculum

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Murillo Campello is the standard of research

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Maintaining the No. 1 online business bachelor’s program

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Born to serve