Courses and Curriculum

The Department recommends that students select one of three areas of study. Students concentrating on consumer behavior will take seminars that provide a background on cognitive and social psychology plus methods courses that develop experimental design and analysis skills. Students concentrating on managerial topics will take seminars that provide a background in organizational behavior and strategy plus methods courses that develop survey design and structural equation modeling skills. Students concentrating on quantitative modeling will take seminars that provide a background in economics and mathematics and methods courses that develop skills in formulating analytical models or estimating statistical models.

Sample Curricula

Consumer Behavior

Fall 1st Year:

STA 6166 Statistical Methods in Research I
MAR 7636 Research Methods in Marketing
MAR 7507 Perspectives in Consumer Behavior

Spring 1st Year:

STA 6167 Statistical Methods in Research II
MAR 7788 Consumer Information Processing
MAR7629 Experimental Design and Analysis

Summer 1st Year:

EDF 6436 Theory of Measurement

Fall 2nd Year:

MAR 7626 Multivariate Statistics in Marketing
MAR 7666 Marketing Decision Models
EDF 7412 Structural Equation Models
or
EDF 7932 Multivariate Analysis

Spring 2nd Year:

MAR 7589 Judgment and Decision Making
MAR 7786 Marketing Literature (Strategy)

Fall 3rd Year:

EDF 7432 Advanced Psychometrics
STA 4930 Multivariate Stat. Methods

Quantitative

Fall 1st Year:

MAR 7666 Marketing Decision Models
AEB 6106 Microeconomic Principles
or
ECO 6805 Math Methods
ECO 5415 Math Statistics
or
STA 4221 Math Statistics I

Spring 1st Year:

ECO 5424 Econometrics I*
ECO 6406 Math Techniques II

Fall 2nd Year:

ECO 6426 Econometrics II*
AEB 6571 Econometric Methods 1*
STA 4212 Categorical Data Analysis
or
STA 6505 Categorical Data Analysis
or
EDF 7932 Multivariate Data Analysis

Spring 2nd Year:

ECO 6119 Information, Incentives,…
MAR 7786 Marketing Literature (Strategy)

Fall 3rd Year:

MAR 7506 Perspectives in Consumer Behavior

*empirical

Program Requirements

Review the Graduate Student Handbook for details on the requirements of the program.