The Ph.D. program admits students for enrollment only in the fall semester. We typically enroll two or three students each year.

Application Deadline

The deadline for fall admission is January 1.

This deadline reflects the deadline for receipt of all your supporting materials at the department office, so please plan accordingly. Admissions materials may be submitted up to one year in advance.

Admission Requirements

The minimum acceptable GPA for graduate students is 3.0. Most applicants have GPAs of 3.6 or higher. We will consider your undergraduate GPA as well as your GPA in any graduate degree programs.

A background in marketing is not required. Applicants must have completed a bachelor’s degree, but this degree may be in any discipline. It is beneficial to have some familiarity with marketing, but it is typically more important to have a background in the theory and methods relevant for your particular area of focus (e.g., cognitive/social psychology and research methods for behavioral research; economics or statistics for quantitative/analytical research).

An MBA or other advanced degree is not required. Graduate degrees may be useful if you can demonstrate that they are directly connected to your proposed area of study, but they are not necessary.

GMAT or GRE are both acceptable. Competitive applicants typically have scores of 670+ on the GMAT, 1350+ on the old GRE, or 320+ on the new GRE. Students with lower test scores may occasionally be admitted, but only if they are outstanding on other admissions criteria. GRE or GMAT tests must have been taken within the last five years.

International students must also submit an English proficiency test. Check the UF Admissions website for minimum scores and exemptions. You should notify the department if you intend to apply for a waiver of the requirement. TOEFL tests must have been taken within the last two years.

The applicant must submit letters of recommendation from three faculty members or others familiar with the academic potential of the applicant. Letters should speak primarily to the academic prowess of the applicant.

Application Process

Applying to the Ph.D. program requires two steps. Applicants must submit some materials to the UF Office of Admissions, and other materials directly to the Department of Marketing.

This part of your application will be used to determine your eligibility for admission to the University of Florida. You will need to provide:

  • An Application for Admission, including personal information, residency classification, statement of conduct, and self reported GPA.
  • An application fee of $30.

You will also need to provide the following materials to the UF Office of Admissions:

  • Official GRE or GMAT scores. You should arrange to have ETS submit your test scores for either the GRE or GMAT to the admissions department (institution code 5812). You should also submit copies of these documents to the Department of Marketing (see step 2).
  • Official TOEFL scores. If you are an international student who has not spent a year or more at a college or university in an English-speaking country, you must also submit TOEFL scores to institution code 5812. You should also submit copies of these documents to the Department of Marketing (see step 2).
  • Official transcripts. You should arrange to have official transcripts sent from each post-secondary institution you attended. You should also submit copies of these documents to the Department of Marketing (see step 2). International students must submit these documents in the original language, accompanied by an English translation and degree statement, if applicable. The address for UF Admissions is:
    • UF Office of Admissions
      PO Box 114000 (201 Criser Hall)
      Gainesville, FL 32611-4000

This part of your application will be used to determine your eligibility for admission to our department. You will need to provide:

  • Curriculum vita (or resume) containing information about your academic experience, relevant classes taken, honors and awards, and anything else that demonstrates your preparation for a research program.
  • Statement of purpose. The goal of this document is to inform us (1) why you want a Ph.D., (2) why you want to study marketing, (3) why you want to study in our marketing department, and (4) what qualities make you especially well-suited for our program. You should convey what skills you possess that will enable you to become a productive researcher in the field of marketing. This may include prior research experience, relevant academic background, useful skills (e.g., data analysis, programming) and the like.
  • Copies of your test scores (GRE or GMAT and TOEFL if applicable). Send the official scores to UF Admissions (see step 1) and copies to the Department of Marketing. The code is J7Z5J59 for the GMAT, and 5812 for the GRE and TOEFL.
  • Copies of your transcripts from every program in which you have been enrolled. Send official documents to UF Admissions (see step 1) and copies to the Department of Marketing. Foreign transcripts should include a full English translation (including course titles) and any interpretative materials (e.g., GPA translation tables).
  • Letters of recommendation. You should submit three letters from individuals in a position to evaluate your suitability for our Ph.D. program and capacity for academic research. These letters may be submitted via the UF Admissions’ online system (in step 1) or may be sent directly to the Department of Marketing – either method is fine.
  • Any other documents that would allow us to judge your prior research experience. This might include published papers, undergraduate research, or relevant class work.

Materials should be sent to:

Ph.D. Program
Department of Marketing
P.O. Box 117155
University of Florida
Gainesville, FL 32611-7155

Or, you may submit your materials via email.

After You Have Applied

We will evaluate the pool of applicants starting January 1. Given the large number of applications, we ask that you do not contact us about your status – we will let you know as soon as we have made a decision. If you are selected as a candidate of interest, we may invite you to visit our department (at our expense) during February or March to further assess your potential fit with the department. We typically ask admitted students to inform us of their decision by April 15.

Frequently Asked Questions

Do you admit students in the spring?

No, we only admit students in the fall of each year.

What do you look for in an applicant?

We look for applicants who are smart, well-prepared, research-focused, and motivated to contribute important insights to the field of marketing. Your academic history, test scores, and transcripts allow us to judge your level of preparation for our program. Your statement of purpose and letters of recommendation will ideally speak to all these criteria and help to determine if you and the department are a good fit.

When will I hear whether I have been accepted?

We will notify you by mail or email around the first week of March.