The minimum acceptable GPA for graduate students is 3.0. Most applicants have GPAs of 3.6 or higher. We will consider your undergraduate GPA as well as your GPA in any graduate degree programs.
A background in marketing is not required. Applicants must have completed a bachelor’s degree, but this degree may be in any discipline. It is beneficial to have some familiarity with marketing, but it is typically more important to have a background in the theory and methods relevant for your particular area of focus (e.g., cognitive/social psychology and research methods for behavioral research; economics or statistics for quantitative/analytical research).
An MBA or other advanced degree is not required. Graduate degrees may be useful if you can demonstrate that they are directly connected to your proposed area of study, but they are not necessary.