Consumer Behavior
City Furniture Professor
Professor
Graduate Coordinator, PhD - Marketing
(352) 273-3271
- Consumer Behavior,
- Consumer Decision Making
Peter S. Sealey PhD Professorship
Professor & Chair
Chair, Marketing Department
(352) 273-3273
- Advertising Response,
- Consumer Behavior
Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor
(352) 273-3282
- Consumer Behavior,
- Consumer Choice,
- Decision Making,
- Price Perception,
- Psychological Scaling
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