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Rigorous & Relevant Research, Public Engagement, Student Mentorship

Welcome to the Digital Markets Initiative (DMI) at the University of Florida!

Housed in the Warrington College of Business within the Public Utility Research Center (PURC), DMI researchers examine the business and regulatory implications of the growth of digital markets. We do so through rigorous and relevant research, public engagement, and student mentorship. We have laid a firm foundation from which we will accomplish our goal of transforming how researchers, policy makers, and practitioners consider the business, regulatory, and antitrust implications of the new economy.

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