Richard A. Bettis (Rich)
Ellison Distinguished Professor
Kenan-Flagler Business School
University of North Carolina
Chapel Hill, NC 27599
Rich Bettis is the Ellison Distinguished Professor in the Strategy and Entrepreneurship Department of the University of North Carolina. His current research interests revolve around behavioral strategy, heuristics, organizationally intractable decisions, complexity, improper use of statistics, and limits on the data generating processes that linear statistical models can handle within acceptable error bounds.
He and C.K. Prahalad won the first SMJ Dan and Mary Lou Schendel Best Paper Prize in 1993. He served as an associate editor of SMJ for 11 years and as co-editor for 9 years. He also held associate editor positions at Management Science and Academy of Management Review. He served on the SMS Board, including one term as President. He won the SMS Distinguished Service Award on 2016. He also served on the AOM Board.