Tianxin Zou

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255D

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Tianxin Zou joined Warrington College of Business, University of Florida in August 2019.  Professor Zou's research focuses on quantitative marketing and applied game theory.  His research investigates how new technologies and business models on the Internet will reshape firms' strategies and consumer welfare, and how consumers' psychological factors will affect firms' pricing and product strategies. Professor Zou received his B.A. in Economics and B.S. in Applied Mathematics from Tsinghua University and his Ph.D. in Marketing from Washington University in St. Louis.

• PhD - Marketing, Washington University in St. Louis, 2019

• Discount stores dot the city. Does Gainesville still need them? — October 2, 2024 — Low-cost retailers, much like their most frequent customers, have fallen on hard times. Assistant Professor of Marketing Tianxin Zou and Dav...
• Will banning self-preferencing in digital markets help or hurt? — September 11, 2024 — When searching for clothing on Amazon you may have noticed that the items that come up first are from Amazon Essentials, Amazon Collection a...
• University of Florida professor inducted into prestigious young scholars class for excellence in marketing research — January 17, 2024 — GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science In...
• Marketing professor receives prestigious research award from AMA — November 22, 2022 — GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing A...

• Marketing Analytics 1 (MAR6668)
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• Marketing Analytics Methods (MAR6667)
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• Guangzhi Chen — 2023 — 2026
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• Douglas Turner — 2022 — 2023
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• Product-Line Design in the Presence of Consumers’ Anticipated Regret
  Status: Published
  Journal: Management Science
  Published Year: 2020
  Authors: Tianxin Zou, Bo Zhou, Baojun Jiang
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• Consumer Search and Filtering on Online Retail Platforms
  Status: Published
  Journal: Journal of Marketing Research
  Published Year: 2020
  Authors: Baojun Jiang, Tianxin Zou
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• Integration of primary and resale platforms
  Status: Published
  Journal: Journal of Marketing Research
  Published Year: 2020
  Authors: Tianxin Zou, Baojun Jiang
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