Portrait Photo

Aner Sela

John I. Williams, Jr. Professor
Associate Professor
Graduate Coordinator, PhD - Marketing
University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155 Gainesville FL 32611
Stuzin Hall 267F
(352) 273-3271

Education

PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
BA - Architecture, Bezalel Academy of Art and Design, 2000

Research Areas

Consumer Behavior, Consumer Decision Making
How Self-Control Shapes the Meaning of Choice
Published Year: 2017
Authors: Aner Sela

How Experience Similarity Shapes Product Evaluation
Published Year: 2015
Authors: Jordan Etkin Aner Sela

The Feeling of Preference
Published Year: 2015
Authors: Aner Sela

Beating the Market: Competitive Mindset and the Allure of Unintended Value
Published Year: 2014
Authors: Itamar Simonson Ran Kivetz Aner Sela

How Experience Similarity Shapes Product Evaluation
Published Year: 2014
Authors: Aner Sela

On Metacognition and Culture
Published Year: 2014
Authors: Jonah Berger Aner Sela

By Tradeoff or by Criterion: Bottom-Up Construction of Constructive Decision Rules
Published Year: 2013
Authors: Itamar Simonson Aner Sela

Variety as a Preference Strength Signal
Published Year: 2013
Authors: Michal Maimaran Aner Sela

Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance
Published Year: 2012
Authors: Jonah Berger Aner Sela

Attribute Quantity and Option Choice
Published Year: 2011
Authors: Jonah Berger Aner Sela

Decision Quicksand: When Trivial Choices Suck Us In
Published Year: 2011
Authors: Jonah Berger Aner Sela

Negative Effects of Explicit Customization on Perceptions of Opportunity
Published Year: 2010
Authors: Itamar Simonson Ran Kivetz Aner Sela

On the Heritability of Choice, Judgment, and 'Irrationality': Are People Born to Live on the Edge or in the Mainstream?
Published Year: 2010
Authors: Itamar Simonson Aner Sela

You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Published Year: 2010
Authors: S. Wheeler Aner Sela

Priming and the Choice Context: The Interplay of Priming and Context Effects
Published Year: 2009
Authors: Itamar Simonson Aner Sela

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Published Year: 2009
Authors: Jonah Berger Wendy Liu Aner Sela

The Activation-Striving Model of Construct Activation: Predicting Goal vs. Trait Activation from Priming
Published Year: 2008
Authors: Baba Shiv Aner Sela

You and Us: Causal Effects of Language Use and Relationship Status on Consumers' Perceptions
Published Year: 2008
Authors: S. Wheeler Aner Sela
Not My Type: Why Affective Decision-Makers are Reluctant to Make Financial Decisions
Journal: Journal of Consumer Research
Published Year: 2018
Authors: Jane Park Aner Sela

Preference-Construction Habits: The Case of Extremeness Avoidance
Journal: Journal of the Association for Consumer Research
Accepted Year: 2017
Authors: Itamar Simonson Aner Sela Sanjay Sood

How Self-Control Shapes the Meaning of Choice
Journal: Journal of Consumer Research
Accepted Year: 2017
Authors: Aner Sela Jonah Berger Joshua Kim

Attention-deficit/hyperactivity disorder, delay discounting, and risky financial behaviors: A preliminary analysis of self-report data
Journal: PLOS ONE
Accepted Year: 2017
Authors: Theodore Beauchaine Itzhak Ben-David Aner Sela

Comparison Neglect in Upgrade Decisions
Journal: Journal of Marketing Research
Accepted Year: 2016
Authors: Aner Sela Robyn LeBoeuf

How Experience Variety Shapes Post-Purchase Product Evaluation
Journal: Journal of Marketing Research
Published Year: 2016
Authors: Jordan Etkin Aner Sela

Beating the Market: The Allure of Unintended Value
Journal: Journal of Marketing Research
Published Year: 2013
Authors: Itamar Simonson Ran Kivetz Aner Sela

How Attribute Quantity Influences Option Choice
Journal: Journal of Marketing Research
Published Year: 2012
Authors: Jonah Berger Aner Sela

Decision Quicksand: How Trivial Choices Suck Us In
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Jonah Berger Aner Sela

We are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
Journal: Journal of Consumer Research
Published Year: 2012
Authors: S. Wheeler Gülen Sarial-Abi Aner Sela

On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Itamar Simonson Aner Sela

Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?
Journal: Journal of Consumer Research
Published Year: 2009
Authors: B. Shiv Aner Sela

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Journal: Journal of Consumer Research
Published Year: 2009
Authors: J. Berger W. Liu Aner Sela
Warrington Directory