Portrait Photo

Aner Sela

John I. Williams, Jr. Professor
Associate Professor
Graduate Coordinator, PhD - Marketing

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267F
PO Box 117155
Gainesville, FL 32611

(352) 273-3271
Email | Homepage

Education

  • PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
  • MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
  • BA - Architecture, Bezalel Academy of Art and Design, 2000

Research Areas

  • Consumer Behavior
  • Consumer Decision Making

How Self-Control Shapes the Meaning of Choice
Published Year: 2017
Authors: Aner Sela


How Experience Similarity Shapes Product Evaluation
Published Year: 2015
Authors: Jordan Etkin, Aner Sela


The Feeling of Preference
Published Year: 2015
Authors: Aner Sela


Beating the Market: Competitive Mindset and the Allure of Unintended Value
Published Year: 2014
Authors: Itamar Simonson, Ran Kivetz, Aner Sela


How Experience Similarity Shapes Product Evaluation
Published Year: 2014
Authors: Aner Sela


On Metacognition and Culture
Published Year: 2014
Authors: Jonah Berger, Aner Sela


By Tradeoff or by Criterion: Bottom-Up Construction of Constructive Decision Rules
Published Year: 2013
Authors: Itamar Simonson, Aner Sela


Variety as a Preference Strength Signal
Published Year: 2013
Authors: Michal Maimaran, Aner Sela


Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance
Published Year: 2012
Authors: Jonah Berger, Aner Sela


Attribute Quantity and Option Choice
Published Year: 2011
Authors: Jonah Berger, Aner Sela


Decision Quicksand: When Trivial Choices Suck Us In
Published Year: 2011
Authors: Jonah Berger, Aner Sela


Negative Effects of Explicit Customization on Perceptions of Opportunity
Published Year: 2010
Authors: Itamar Simonson, Ran Kivetz, Aner Sela


On the Heritability of Choice, Judgment, and 'Irrationality': Are People Born to Live on the Edge or in the Mainstream?
Published Year: 2010
Authors: Itamar Simonson, Aner Sela


You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Published Year: 2010
Authors: S. Wheeler, Aner Sela


Priming and the Choice Context: The Interplay of Priming and Context Effects
Published Year: 2009
Authors: Itamar Simonson, Aner Sela


Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Published Year: 2009
Authors: Jonah Berger, Wendy Liu, Aner Sela


The Activation-Striving Model of Construct Activation: Predicting Goal vs. Trait Activation from Priming
Published Year: 2008
Authors: Baba Shiv, Aner Sela


You and Us: Causal Effects of Language Use and Relationship Status on Consumers' Perceptions
Published Year: 2008
Authors: S. Wheeler, Aner Sela

Variety-Seeking and Perceived Expertise
Journal: Journal of Consumer Psychology
Accepted Year: 2019
Authors: Aner Sela, Liat Hadar, Sian Morgan, Michal Maimaran


When Self-Customization Backfires: The Role of a Maximizing Mindset
Journal: Psychology & Marketing
Accepted Year: 2019
Authors: Gia Nardini, Aner Sela


Not My Type: Why Affective Decision-Makers are Reluctant to Make Financial Decisions
Journal: Journal of Consumer Research
Published Year: 2018
Authors: Jane Park, Aner Sela


Preference-Construction Habits: The Case of Extremeness Avoidance
Journal: Journal of the Association for Consumer Research
Accepted Year: 2017
Authors: Itamar Simonson, Aner Sela, Sanjay Sood


How Self-Control Shapes the Meaning of Choice
Journal: Journal of Consumer Research
Accepted Year: 2017
Authors: Aner Sela, Jonah Berger, Joshua Kim


Attention-deficit/hyperactivity disorder, delay discounting, and risky financial behaviors: A preliminary analysis of self-report data
Journal: PLOS ONE
Accepted Year: 2017
Authors: Theodore Beauchaine, Itzhak Ben-David, Aner Sela


Comparison Neglect in Upgrade Decisions
Journal: Journal of Marketing Research
Accepted Year: 2016
Authors: Aner Sela, Robyn LeBoeuf


How Experience Variety Shapes Post-Purchase Product Evaluation
Journal: Journal of Marketing Research
Published Year: 2016
Authors: Jordan Etkin, Aner Sela


Beating the Market: The Allure of Unintended Value
Journal: Journal of Marketing Research
Published Year: 2013
Authors: Itamar Simonson, Ran Kivetz, Aner Sela


How Attribute Quantity Influences Option Choice
Journal: Journal of Marketing Research
Published Year: 2012
Authors: Jonah Berger, Aner Sela


Decision Quicksand: How Trivial Choices Suck Us In
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Jonah Berger, Aner Sela


We are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
Journal: Journal of Consumer Research
Published Year: 2012
Authors: S. Wheeler, Gülen Sarial-Abi, Aner Sela


On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Itamar Simonson, Aner Sela


Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?
Journal: Journal of Consumer Research
Published Year: 2009
Authors: B. Shiv, Aner Sela


Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Journal: Journal of Consumer Research
Published Year: 2009
Authors: J. Berger, W. Liu, Aner Sela