Portrait Photo

Aner Sela

City Furniture Professor
Professor
Graduate Coordinator, PhD - Marketing

(352) 273-3271

Email

About

Aner Sela is a Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences, their intuitions, and seemingly unimportant features of the decision context.

He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.

Education

  • PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
  • MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
  • BA - Architecture, Bezalel Academy of Art and Design, 2000

Research Interests

  • Consumer Decision Making
  • Consumer Behavior
All Articles

In The News

Last 3 years

Courses Taught

  • Brand Management (MAR6838)
  • Build/Man Brand Equit (MAR6335)
  • Consumer Psychology (MAR6930)
  • Consumer/Soc Psychology (MAR6930)
  • Marketing Strategy (MAR7931)
Last 3 years

Phd Students Advised

Last 5 years

Professional Service

  • Associate Editor, Journal of Marketing Research — 2021 to Present
  • Book/Textbook Reviewer/Referee, ACR Associate Editor — 2017 to Present
  • Book/Textbook Reviewer/Referee, Israel Science Foundation — 2017 to Present
  • Book/Textbook Reviewer/Referee, Journal of Consumer Psychology — 2011 to Present
  • Book/Textbook Reviewer/Referee, Journal of Retailing — 2012 to Present
  • Book/Textbook Reviewer/Referee, Journal of the Association for Consumer Research — 2018 to Present
  • Book/Textbook Reviewer/Referee, Management Science — 2016 to Present
  • Editorial Review Board Member, Editorial Review Board: Journal of Consumer Research — 2014 to Present
  • Editorial Review Board Member, Editorial Review Board: Journal of Marketing Research — 2014 to Present
  • Workshop Organizer, Society for Consumer Psychology Conference Research Skills Workshop Co-Chair — 2019 to 2020
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267F

(352) 273-3271

Email

Other Resources