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Aner Sela

City Furniture Professor
Graduate Coordinator, PhD - Marketing

(352) 273-3271



Aner Sela is a Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences, their intuitions, and seemingly unimportant features of the decision context.

He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.


  • PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
  • MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
  • BA - Architecture, Bezalel Academy of Art and Design, 2000

Research Interests

  • Consumer Decision Making
  • Consumer Behavior
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In The News

Last 3 years

Courses Taught

  • Brand Management (MAR6838)
  • Build/Man Brand Equit (MAR6335)
  • Consumer Psychology (MAR6930)
  • Marketing Strategy (MAR7931)
Last 3 years

Phd Students Advised

Last 5 years

Professional Service

Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267F

(352) 273-3271


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