Portrait Photo

Aner Sela

City Furniture Professor
Graduate Coordinator, PhD - Marketing

(352) 273-3271



Aner Sela is a Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences, their intuitions, and seemingly unimportant features of the decision context.

He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.


  • PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
  • MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
  • BA - Architecture, Bezalel Academy of Art and Design, 2000

Research Interests

  • Consumer Decision Making
  • Consumer Behavior
Last 3 years

Courses Taught

  • Brand Management (EMBA) (MAR6930)
  • Brand Management (MAR6838)
  • Build/Man Brand Equit (MAR6335)
  • Build/Man Brand Equity (Full-Time MBA) (MAR6335)
  • Consumer Psychology (MAR6930)
  • Marketing Strategy (MAR7931)
  • Marketing Strategy DBA Seminar (MAR7931)
  • Social & Consumer Psychology (PhD) (MAR6930)
Last 3 years

Phd Students Advised

Last 5 years

Professional Service

Last 5 years

Conference Proceeding Publications

  • How Self-Control Shapes the Meaning of Choice
    Status: Published
    Published Year: 2017
    Author: Aner Sela
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267F

(352) 273-3271


Other Resources