Aner Sela at UF Warrington College of Business

Education

PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
BA - Architecture, Bezalel Academy of Art and Design, 2000

Research Interests

Consumer Decision Making
Consumer Behavior

In The News

Courses Taught

Conference Proceeding Publications

How Self-Control Shapes the Meaning of Choice
Status: Published
Published Year: 2017
Authors: Aner Sela
How Experience Similarity Shapes Product Evaluation
Status: Published
Published Year: 2015
Authors: Jordan Etkin, Aner Sela
The Feeling of Preference
Status: Published
Published Year: 2015
Authors: Aner Sela
Beating the Market: Competitive Mindset and the Allure of Unintended Value
Status: Published
Published Year: 2014
Authors: Itamar Simonson, Ran Kivetz, Aner Sela
How Experience Similarity Shapes Product Evaluation
Status: Published
Published Year: 2014
Authors: Aner Sela
On Metacognition and Culture
Status: Published
Published Year: 2014
Authors: Jonah Berger, Aner Sela
By Tradeoff or by Criterion: Bottom-Up Construction of Constructive Decision Rules
Status: Published
Published Year: 2013
Authors: Itamar Simonson, Aner Sela
Variety as a Preference Strength Signal
Status: Published
Published Year: 2013
Authors: Michal Maimaran, Aner Sela
Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance
Status: Published
Published Year: 2012
Authors: Jonah Berger, Aner Sela
Attribute Quantity and Option Choice
Status: Published
Published Year: 2011
Authors: Jonah Berger, Aner Sela
Decision Quicksand: When Trivial Choices Suck Us In
Status: Published
Published Year: 2011
Authors: Jonah Berger, Aner Sela
Negative Effects of Explicit Customization on Perceptions of Opportunity
Status: Published
Published Year: 2010
Authors: Itamar Simonson, Ran Kivetz, Aner Sela
On the Heritability of Choice, Judgment, and 'Irrationality': Are People Born to Live on the Edge or in the Mainstream?
Status: Published
Published Year: 2010
Authors: Itamar Simonson, Aner Sela
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Status: Published
Published Year: 2010
Authors: S. Wheeler, Aner Sela
Priming and the Choice Context: The Interplay of Priming and Context Effects
Status: Published
Published Year: 2009
Authors: Itamar Simonson, Aner Sela
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Status: Published
Published Year: 2009
Authors: Jonah Berger, Wendy Liu, Aner Sela
The Activation-Striving Model of Construct Activation: Predicting Goal vs. Trait Activation from Priming
Status: Published
Published Year: 2008
Authors: Baba Shiv, Aner Sela
You and Us: Causal Effects of Language Use and Relationship Status on Consumers' Perceptions
Status: Published
Published Year: 2008
Authors: S. Wheeler, Aner Sela
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Journal Article Publications

Product Lineups: The More You Search, the Less You Find
Status: Accepted
Journal: Journal of Consumer Research
Accepted Year: 2019
Authors: Sang Kyu Park, Aner Sela
Variety-Seeking and Perceived Expertise
Status: Published
Journal: Journal of Consumer Psychology
Accepted Year: 2019
Authors: Aner Sela, Liat Hadar, Sian Morgan, Michal Maimaran
When Self-Customization Backfires: The Role of a Maximizing Mindset
Status: Published
Journal: Psychology & Marketing
Accepted Year: 2019
Authors: Gia Nardini, Aner Sela
Not My Type: Why Affective Decision-Makers are Reluctant to Make Financial Decisions
Status: Published
Journal: Journal of Consumer Research
Published Year: 2018
Authors: Jane Park, Aner Sela
Preference-Construction Habits: The Case of Extremeness Avoidance
Status: Published
Journal: Journal of the Association for Consumer Research
Accepted Year: 2017
Authors: Itamar Simonson, Aner Sela, Sanjay Sood
How Self-Control Shapes the Meaning of Choice
Status: Published
Journal: Journal of Consumer Research
Accepted Year: 2017
Authors: Aner Sela, Jonah Berger, Joshua Kim
Attention-deficit/hyperactivity disorder, delay discounting, and risky financial behaviors: A preliminary analysis of self-report data
Status: Published
Journal: PLOS ONE
Accepted Year: 2017
Authors: Theodore Beauchaine, Itzhak Ben-David, Aner Sela
Comparison Neglect in Upgrade Decisions
Status: Accepted
Journal: Journal of Marketing Research
Accepted Year: 2016
Authors: Aner Sela, Robyn LeBoeuf
How Experience Variety Shapes Post-Purchase Product Evaluation
Status: Published
Journal: Journal of Marketing Research
Published Year: 2016
Authors: Jordan Etkin, Aner Sela
How Self-Control Shapes The Meaning of Choice
Status: Working Paper
Journal: Unknown
Authors: Jonah Berger, Joshua Kim, Aner Sela
Construction Disposition: The Case of Compromising
Status: Working Paper
Journal: Unknown
Authors: Itamar Simonson, Aimee Drolet, Aner Sela
Beating the Market: The Allure of Unintended Value
Status: Published
Journal: Journal of Marketing Research
Published Year: 2013
Authors: Itamar Simonson, Ran Kivetz, Aner Sela
How Attribute Quantity Influences Option Choice
Status: Published
Journal: Journal of Marketing Research
Published Year: 2012
Authors: Jonah Berger, Aner Sela
Decision Quicksand: How Trivial Choices Suck Us In
Status: Published
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Jonah Berger, Aner Sela
We are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
Status: Published
Journal: Journal of Consumer Research
Published Year: 2012
Authors: S. Wheeler, Gülen Sarial-Abi, Aner Sela
On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice
Status: Published
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Itamar Simonson, Aner Sela
Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?
Status: Published
Journal: Journal of Consumer Research
Published Year: 2009
Authors: B. Shiv, Aner Sela
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Status: Published
Journal: Journal of Consumer Research
Published Year: 2009
Authors: J. Berger, W. Liu, Aner Sela
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Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267F

(352) 273-3271

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Aner Sela

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