Aner Sela

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249D

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Aner Sela is a Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences, their intuitions, and seemingly unimportant features of the decision context.

He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.

• PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
• MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
• BA - Architecture, Bezalel Academy of Art and Design, 2000

• The Independent Florida Alligator | UF’s reusable water bottles fuel small-scale sustainability and resistance — June 13, 2025 — Water bottle collection has become a trend. The impulse to collect, replace or upgrade is a choice shaped by consumer psychology. It allows...
• DBA student to present AI research at prestigious world conference — April 23, 2025 — Rahul Banerjee (DBA '25) was recently selected to present his dissertation “Can AI truly learn? The role of consumer’s lay beliefs in al...
• Product Lineups: The More You Search, The Less You Find — October 15, 2020 — Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an adver...
• Consumers habitually seek the middle ground — February 1, 2019 — Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the...
• Warrington marketing faculty rank in the top 5 in per capita research productivity among publics — November 20, 2017 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research producti...

• Advanced DBA Research (MAR7978)
• Advanced Research (MAR7979)
• Brand Management (MAR6838)
• Building and Managing Brand Equity (MAR6335)
• DBA Doctoral Dissertation/Defense (MAR7985)
• Marketing Strategy (MAR7931)
• Perspectives on Consumer Behavior (MAR7507)
• Research for Doctoral Dissertation (MAR7980)
• Special Topics in Marketing (MAR6930)
• Supervised Research (MAR6910)
• Supervised Teaching (MAR6940)

• Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains
  Status: Published
  Published Year: 2024
  Author: Aner Sela
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• The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
  Status: Published
  Journal: Journal of Consumer Psychology
  Published Year: 2023
  Authors: Sang Kyu Park, Taikgun Song, Aner Sela
• On Phone and Self: How smartphone use influences the preference for uniqueness
  Status: Published
  Journal: Journal of Marketing Research
  Published Year: 2023
  Authors: Aner Sela, Camilla E. Song
• Product Lineups: The More You Search, the Less You Find
  Status: Published
  Journal: Journal of Consumer Research
  Published Year: 2020
  Authors: Sang Kyu Park, Aner Sela
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