Aner Sela
John I. Williams, Jr. Professor
Associate Professor
Graduate Coordinator, PhD - Marketing
University of Florida,
Warrington College of Business
Marketing Department
PO Box 117155 Gainesville FL 32611
Stuzin Hall 267F
(352) 273-3271
Education
PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
BA - Architecture, Bezalel Academy of Art and Design, 2000
Research Areas
Consumer Behavior, Consumer Decision MakingHow Self-Control Shapes the Meaning of Choice
Published Year: 2017
Authors:
Aner Sela
How Experience Similarity Shapes Product Evaluation
Published Year: 2015
Authors:
Jordan Etkin
Aner Sela
The Feeling of Preference
Published Year: 2015
Authors:
Aner Sela
Beating the Market: Competitive Mindset and the Allure of Unintended Value
Published Year: 2014
Authors:
Itamar Simonson
Ran Kivetz
Aner Sela
How Experience Similarity Shapes Product Evaluation
Published Year: 2014
Authors:
Aner Sela
On Metacognition and Culture
Published Year: 2014
Authors:
Jonah Berger
Aner Sela
By Tradeoff or by Criterion: Bottom-Up Construction of Constructive Decision Rules
Published Year: 2013
Authors:
Itamar Simonson
Aner Sela
Variety as a Preference Strength Signal
Published Year: 2013
Authors:
Michal Maimaran
Aner Sela
Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance
Published Year: 2012
Authors:
Jonah Berger
Aner Sela
Attribute Quantity and Option Choice
Published Year: 2011
Authors:
Jonah Berger
Aner Sela
Decision Quicksand: When Trivial Choices Suck Us In
Published Year: 2011
Authors:
Jonah Berger
Aner Sela
Negative Effects of Explicit Customization on Perceptions of Opportunity
Published Year: 2010
Authors:
Itamar Simonson
Ran Kivetz
Aner Sela
On the Heritability of Choice, Judgment, and 'Irrationality': Are People Born to Live on the Edge or in the Mainstream?
Published Year: 2010
Authors:
Itamar Simonson
Aner Sela
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Published Year: 2010
Authors:
S. Wheeler
Aner Sela
Priming and the Choice Context: The Interplay of Priming and Context Effects
Published Year: 2009
Authors:
Itamar Simonson
Aner Sela
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Published Year: 2009
Authors:
Jonah Berger
Wendy Liu
Aner Sela
The Activation-Striving Model of Construct Activation: Predicting Goal vs. Trait Activation from Priming
Published Year: 2008
Authors:
Baba Shiv
Aner Sela
You and Us: Causal Effects of Language Use and Relationship Status on Consumers' Perceptions
Published Year: 2008
Authors:
S. Wheeler
Aner Sela
Not My Type: Why Affective Decision-Makers are Reluctant to Make Financial Decisions
Journal: Journal of Consumer Research
Published Year: 2018
Authors:
Jane Park
Aner Sela
Preference-Construction Habits: The Case of Extremeness Avoidance
Journal: Journal of the Association for Consumer Research
Accepted Year: 2017
Authors:
Itamar Simonson
Aner Sela
Sanjay Sood
How Self-Control Shapes the Meaning of Choice
Journal: Journal of Consumer Research
Accepted Year: 2017
Authors:
Aner Sela
Jonah Berger
Joshua Kim
Attention-deficit/hyperactivity disorder, delay discounting, and risky financial behaviors: A preliminary analysis of self-report data
Journal: PLOS ONE
Accepted Year: 2017
Authors:
Theodore Beauchaine
Itzhak Ben-David
Aner Sela
Comparison Neglect in Upgrade Decisions
Journal: Journal of Marketing Research
Accepted Year: 2016
Authors:
Aner Sela
Robyn LeBoeuf
How Experience Variety Shapes Post-Purchase Product Evaluation
Journal: Journal of Marketing Research
Published Year: 2016
Authors:
Jordan Etkin
Aner Sela
Beating the Market: The Allure of Unintended Value
Journal: Journal of Marketing Research
Published Year: 2013
Authors:
Itamar Simonson
Ran Kivetz
Aner Sela
How Attribute Quantity Influences Option Choice
Journal: Journal of Marketing Research
Published Year: 2012
Authors:
Jonah Berger
Aner Sela
Decision Quicksand: How Trivial Choices Suck Us In
Journal: Journal of Consumer Research
Published Year: 2012
Authors:
Jonah Berger
Aner Sela
We are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
Journal: Journal of Consumer Research
Published Year: 2012
Authors:
S. Wheeler
Gülen Sarial-Abi
Aner Sela
On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice
Journal: Journal of Consumer Research
Published Year: 2011
Authors:
Itamar Simonson
Aner Sela
Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?
Journal: Journal of Consumer Research
Published Year: 2009
Authors:
B. Shiv
Aner Sela
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Journal: Journal of Consumer Research
Published Year: 2009
Authors:
J. Berger
W. Liu
Aner Sela