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Lyle A Brenner

Jack Faricy Professor
Associate Professor
University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155 Gainesville FL 32611
Stuzin Hall 267E
(352) 273-3272

Education

PhD - Psychology, Stanford University, 1995
MS - Statistics, Stanford University, 1993
AB - Psychology, magna cum laude, with distinction, Cornell University, 1990

Research Areas

Consumer and Managerial Decision Making, Judgment Under Uncertainty, Consumer Statistical Reasoning, Mathematical Psychology, Measurement Theory, Statistics and Research Methods
Loss Aversion and Consumer Choice
Published Year: 2011
Authors: Lyle Brenner

Perspectives on probability judgment calibration
Published Year: 2004
Authors: D. Griffin L. Brenner

Remarks on support theory: Recent advances and future directions
Published Year: 2002
Authors: D. Koehler Y. Rottenstreich Lyle Brenner

The calibration of expert judgment: Heuristics and biases beyond the laboratory
Published Year: 2002
Authors: D. Koehler D. Griffin L. Brenner
liminating incoherence from subjective estimates of chance
Published Year: 2002
Authors: R. Batsell D. Osherson S. Tsavachidis M. Vardi L. Brenner
Forceful phantom firsts: Framing experiences as firsts amplifies their influence on judgment.
Journal: Journal of Marketing Research
Published Year: 2014
Authors: Robyn LeBoeuf Elanor Williams Lyle Brenner

Context affects the interpretation of low but not high numerical probabilities: A hypothesis testing account of subjective probability.
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2013
Authors: Baler Bilgin Lyle Brenner

A case-based model of probability and pricing judgments: Biases in buying and selling uncertainty
Journal: Management Science
Published Year: 2012
Authors: Dale Griffin Derek Koehler Lyle Brenner

Preference, projection, and packing: Support theory models of judgments of others' preferences
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2011
Authors: Baler Bilgin Lyle Brenner

Acknowledging the other side in negotiation
Journal: Negotiation Journal
Published Year: 2008
Authors: A. Ward L. Disston L. Ross L. Brenner

Temporal distance moderates description dependence of subjective probability
Journal: Journal of Experimental Social Psychology
Published Year: 2008
Authors: B. Bilgin L. Brenner

Feeling and thinking in memory-based versus stimulus-based choices
Journal: Journal of Consumer Research
Published Year: 2007
Authors: Y. Rottenstreich S. Sood L. Brenner

Frequency formats are a small part of the base rate story
Journal: Behavioral and Brain Sciences
Published Year: 2007
Authors: D. Griffin D. Koehler L. Brenner

On the psychology of loss aversion: Possession, valence, and reversals of the endowment effect
Journal: Journal of Consumer Research
Published Year: 2007
Authors: Y. Rottenstreich S. Sood B. Bilgin Lyle Brenner

Accentuate the negative: The positive effects of negative acknowledgment
Journal: Psychological Science
Published Year: 2006
Authors: A. Ward L. Brenner

Incorporating behavioral anomalies in strategic models
Journal: Marketing Letters
Published Year: 2005
Authors: C. Narasimhan C. He E. Anderson P. Desai L. Brenner

Modeling patterns of probability calibration with Random Support Theory: Diagnosing case-based judgment
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2005
Authors: D. Griffin D. Koehler Lyle Brenner

On decisions that lead to decisions: Direct and derived evaluations of preference
Journal: Journal of Consumer Research
Published Year: 2004
Authors: S. Sood Y. Rottenstreich L. Brenner

A random support model of the calibration of subjective probabilities
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2003
Authors: Lyle Brenner

Consumer control and empowerment: A primer
Journal: Marketing Letters
Published Year: 2002
Authors: L. Wathieu Z. Carmon A. Chattopadhyay A. Drolet L. Brenner

Should observed overconfidence be dismissed as a statistical artifact? Critique of Erev, Wallsten & Budescu
Journal: Psychological Review
Published Year: 2000
Authors: Lyle Brenner

Comparison, grouping, and preference
Journal: Psychological Science
Published Year: 1999
Authors: Y. Rottenstreich S. Sood Lyle Brenner

Focus, repacking, and the judgment of grouped hypotheses
Journal: Journal of Behavioral Decision Making
Published Year: 1999
Authors: Y. Rottenstreich Lyle Brenner

Similarity between hypotheses and evidence
Journal: Cognitive Psychology
Published Year: 1999
Authors: Y. Rottenstreich S. Sood L. Brenner

Subjective probability of disjunctive hypotheses: Local-weight models for decomposition of evidential support
Journal: Cognitive Psychology
Published Year: 1999
Authors: D. Koehler Lyle Brenner

The enhancement effect in probability judgment
Journal: Journal of Behavioral Decision Making
Published Year: 1997
Authors: D. Koehler A. Tversky L. Brenner

Confidence and accuracy in trait inference: Judgment by similarity
Journal: Acta Psychologica
Published Year: 1996
Authors: D. Koehler V. Liberman A. Tversky L. Brenner

Improving text memory by reorganizing interfering text at retrieval
Journal: American Journal of Psychology
Published Year: 1996
Authors: T. Mann L. Brenner

On the evaluation of one-sided evidence
Journal: Journal of Behavioral Decision Making
Published Year: 1996
Authors: D. Koehler A. Tversky Lyle Brenner

Overconfidence in probability and frequency Judgments: A critical examination
Journal: Organizational Behavior and Human Decision Processes
Published Year: 1996
Authors: D. Koehler V. Liberman A. Tversky Lyle Brenner
Warrington Directory