Portrait Photo

Lyle A. Brenner

Associate Professor

(352) 273-3272



Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.


  • PhD - Psychology, Stanford University, 1995
  • MS - Statistics, Stanford University, 1993
  • AB - Psychology, magna cum laude, with distinction, Cornell University, 1990

Research Interests

  • Consumer and Managerial Decision Making
  • Judgment Under Uncertainty
  • Consumer Statistical Reasoning
  • Mathematical Psychology
  • Measurement Theory
  • Statistics and Research Methods
All Articles

In The News

  • Believers in Business December 16, 2016 When George (BSBA ’79) and Lisa Etheridge (BSBA ’80) enrolled at the University of Florida in the mid 1970s, pursuing a business educati...
Last 3 years

Courses Taught

  • Consumer Info Process (MAR7588)
  • Decision Making (MAR6590)
  • Decision Making (MAR6930)
  • Marketing Ethics (MAR6105)
  • Marketing Ethics (MAR6930)
  • Mgrial Decisions (MAR6591)
  • Mgrial Decisions (WP MBA) (MAR6590)
Last 3 years

Phd Students Advised

  • Christopher Becker — 9999 — Current
  • Myles Swann — 2021 — 2022
Last 5 years

Professional Service

Last 5 years

Book Review Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267E

(352) 273-3272


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