Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.
About
Education
- PhD - Psychology, Stanford University, 1995
- MS - Statistics, Stanford University, 1993
- AB - Psychology, magna cum laude, with distinction, Cornell University, 1990
Research Interests
- Consumer and Managerial Decision Making
- Judgment Under Uncertainty
- Consumer Statistical Reasoning
- Mathematical Psychology
- Measurement Theory
- Statistics and Research Methods
All Articles
In The News
- Believers in Business — December 16, 2016 — When George (BSBA ’79) and Lisa Etheridge (BSBA ’80) enrolled at the University of Florida in the mid 1970s, pursuing a business educati...
Last 3 years
Courses Taught
- Consumer Info Process (MAR7588)
- Decision Making (MAR6590)
- Decision Making (MAR6930)
- Marketing Ethics (MAR6105)
- Marketing Ethics (MAR6930)
- Mgrial Decisions (MAR6591)
- Mgrial Decisions (WP MBA) (MAR6590)
Last 3 years
Phd Students Advised
- Marcus Davis — 2023 — Current
- Christopher Becker — 2021 — 2023
- Myles Swann — 2020 — 2022
Last 5 years
Professional Service
Last 5 years
Book Review Publications
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Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein. Noise: A Flaw in Human Judgment.
Status: PublishedPublished Year: 2022Author: Lyle Brenner
Contact Details
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267E
(352) 273-3272