Portrait Photo

Lyle A Brenner

Jack Faricy Professor
Associate Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267E
PO Box 117155
Gainesville, FL 32611

(352) 273-3272
Email | Homepage

Biography

Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.

Education

  • PhD - Psychology, Stanford University, 1995
  • MS - Statistics, Stanford University, 1993
  • AB - Psychology, magna cum laude, with distinction, Cornell University, 1990

Research Areas

  • Consumer and Managerial Decision Making
  • Judgment Under Uncertainty
  • Consumer Statistical Reasoning
  • Mathematical Psychology
  • Measurement Theory
  • Statistics and Research Methods

Loss Aversion and Consumer Choice
Published Year: 2011
Authors: Lyle Brenner


Perspectives on probability judgment calibration
Published Year: 2004
Authors: D. Griffin, L. Brenner


Remarks on support theory: Recent advances and future directions
Published Year: 2002
Authors: D. Koehler, Y. Rottenstreich, Lyle Brenner


The calibration of expert judgment: Heuristics and biases beyond the laboratory
Published Year: 2002
Authors: D. Koehler, D. Griffin, L. Brenner

Eliminating incoherence from subjective estimates of chance
Published Year: 2002
Authors: R. Batsell, D. Osherson, S. Tsavachidis, M. Vardi, L. Brenner

Forceful phantom firsts: Framing experiences as firsts amplifies their influence on judgment.
Journal: Journal of Marketing Research
Published Year: 2014
Authors: Robyn LeBoeuf, Elanor Williams, Lyle Brenner


Context affects the interpretation of low but not high numerical probabilities: A hypothesis testing account of subjective probability.
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2013
Authors: Baler Bilgin, Lyle Brenner


A case-based model of probability and pricing judgments: Biases in buying and selling uncertainty
Journal: Management Science
Published Year: 2012
Authors: Dale Griffin, Derek Koehler, Lyle Brenner


Preference, projection, and packing: Support theory models of judgments of others' preferences
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2011
Authors: Baler Bilgin, Lyle Brenner


Acknowledging the other side in negotiation
Journal: Negotiation Journal
Published Year: 2008
Authors: A. Ward, L. Disston, L. Ross, L. Brenner


Temporal distance moderates description dependence of subjective probability
Journal: Journal of Experimental Social Psychology
Published Year: 2008
Authors: B. Bilgin, L. Brenner


Feeling and thinking in memory-based versus stimulus-based choices
Journal: Journal of Consumer Research
Published Year: 2007
Authors: Y. Rottenstreich, S. Sood, L. Brenner


Frequency formats are a small part of the base rate story
Journal: Behavioral and Brain Sciences
Published Year: 2007
Authors: D. Griffin, D. Koehler, L. Brenner


On the psychology of loss aversion: Possession, valence, and reversals of the endowment effect
Journal: Journal of Consumer Research
Published Year: 2007
Authors: Y. Rottenstreich, S. Sood, B. Bilgin, Lyle Brenner


Accentuate the negative: The positive effects of negative acknowledgment
Journal: Psychological Science
Published Year: 2006
Authors: A. Ward, L. Brenner


Incorporating behavioral anomalies in strategic models
Journal: Marketing Letters
Published Year: 2005
Authors: C. Narasimhan, C. He, E. Anderson, P. Desai, L. Brenner


Modeling patterns of probability calibration with Random Support Theory: Diagnosing case-based judgment
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2005
Authors: D. Griffin, D. Koehler, Lyle Brenner


On decisions that lead to decisions: Direct and derived evaluations of preference
Journal: Journal of Consumer Research
Published Year: 2004
Authors: S. Sood, Y. Rottenstreich, L. Brenner


A random support model of the calibration of subjective probabilities
Journal: Organizational Behavior and Human Decision Processes
Published Year: 2003
Authors: Lyle Brenner


Consumer control and empowerment: A primer
Journal: Marketing Letters
Published Year: 2002
Authors: L. Wathieu, Z. Carmon, A. Chattopadhyay, A. Drolet, L. Brenner


Should observed overconfidence be dismissed as a statistical artifact? Critique of Erev, Wallsten & Budescu
Journal: Psychological Review
Published Year: 2000
Authors: Lyle Brenner


Comparison, grouping, and preference
Journal: Psychological Science
Published Year: 1999
Authors: Y. Rottenstreich, S. Sood, Lyle Brenner


Focus, repacking, and the judgment of grouped hypotheses
Journal: Journal of Behavioral Decision Making
Published Year: 1999
Authors: Y. Rottenstreich, Lyle Brenner


Similarity between hypotheses and evidence
Journal: Cognitive Psychology
Published Year: 1999
Authors: Y. Rottenstreich, S. Sood, L. Brenner


Subjective probability of disjunctive hypotheses: Local-weight models for decomposition of evidential support
Journal: Cognitive Psychology
Published Year: 1999
Authors: D. Koehler, Lyle Brenner


The enhancement effect in probability judgment
Journal: Journal of Behavioral Decision Making
Published Year: 1997
Authors: D. Koehler, A. Tversky, L. Brenner


Confidence and accuracy in trait inference: Judgment by similarity
Journal: Acta Psychologica
Published Year: 1996
Authors: D. Koehler, V. Liberman, A. Tversky, L. Brenner


Improving text memory by reorganizing interfering text at retrieval
Journal: American Journal of Psychology
Published Year: 1996
Authors: T. Mann, L. Brenner


On the evaluation of one-sided evidence
Journal: Journal of Behavioral Decision Making
Published Year: 1996
Authors: D. Koehler, A. Tversky, Lyle Brenner


Overconfidence in probability and frequency Judgments: A critical examination
Journal: Organizational Behavior and Human Decision Processes
Published Year: 1996
Authors: D. Koehler, V. Liberman, A. Tversky, Lyle Brenner