Portrait Photo

Lyle A. Brenner

Jack Faricy Professor
Associate Professor

(352) 273-3272



Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.


  • PhD - Psychology, Stanford University, 1995
  • MS - Statistics, Stanford University, 1993
  • AB - Psychology, magna cum laude, with distinction, Cornell University, 1990

Research Interests

  • Consumer and Managerial Decision Making
  • Judgment Under Uncertainty
  • Consumer Statistical Reasoning
  • Mathematical Psychology
  • Measurement Theory
  • Statistics and Research Methods
All Articles

In The News

  • Believers in Business December 16, 2016 When George (BSBA ’79) and Lisa Etheridge (BSBA ’80) enrolled at the University of Florida in the mid 1970s, pursuing a business educati...
Last 3 years

Courses Taught

  • Consumer Behavior (MAR3503)
  • Consumer Info Process (MAR7588)
  • Consumer and Managerial Decision Making (MAR6930)
  • Decision Making (MAR6930)
  • Marketing Ethics (MAR6930)
Last 3 years

Phd Students Advised

  • Christopher Becker — Current
  • Myles Swann — 2021
  • Myles Swann — 2020
  • Lisa Meneau — 2019
Last 5 years

Professional Service

Last 5 years

Journal Article Publications

  • Case-based judgment in natural domains with transparent awareness of base rate and diagnosticity.
    Status: Working Paper
    Journal: Unknown
    Authors: Derek Koehler, Dale Griffin, Lyle Brenner
  • On the explicit endorsement of reference points
    Status: Working Paper
    Journal: Unknown
    Authors: Joshua Kim, Lyle Brenner

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267E

(352) 273-3272


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