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Lyle A Brenner

Jack Faricy Professor
Associate Professor

Business Phone:
(352) 273-3272

Business Email


Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.


  • PhD - Psychology, Stanford University, 1995
  • MS - Statistics, Stanford University, 1993
  • AB - Psychology, magna cum laude, with distinction, Cornell University, 1990

Research Interests

  • Consumer and Managerial Decision Making
  • Judgment Under Uncertainty
  • Consumer Statistical Reasoning
  • Mathematical Psychology
  • Measurement Theory
  • Statistics and Research Methods

Courses Taught

Book Chapter Publications

  • Loss Aversion and Consumer Choice
    Published Year: 2011
    Authors: Lyle Brenner
  • Perspectives on probability judgment calibration
    Published Year: 2004
    Authors: D. Griffin, L. Brenner
  • Remarks on support theory: Recent advances and future directions
    Published Year: 2002
    Authors: D. Koehler, Y. Rottenstreich, Lyle Brenner
  • The calibration of expert judgment: Heuristics and biases beyond the laboratory
    Published Year: 2002
    Authors: D. Koehler, D. Griffin, L. Brenner

Conference Proceeding Publications

  • Eliminating incoherence from subjective estimates of chance
    Published Year: 2002
    Authors: R. Batsell, D. Osherson, S. Tsavachidis, M. Vardi, L. Brenner

Journal Article Publications

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267E

Business Phone:
(352) 273-3272

Business Email

Other Resources