Portrait Photo

Jinhong Xie

JCPenney Eminent Scholar Chair

(352) 392-0161



  • BS - Electrical Engineering, Tsinghua University,
  • MS - Engineering and Public Policy, Carnegie Mellon University,
  • MS - Optimal Control, Second Academy of the Ministry of Astronautics,
  • PhD - Engineering and Public Policy, Carnegie Mellon University, 1991

Research Interests

  • Innovation Management and Strategies
  • Network Effects
  • Service Pricing
  • Independent Product Information and Marketing Strategy
  • National Culture Effect on New Product Management

In The News

Courses Taught

Book Chapter Publications

  • Marketing Innovation: Probability Goods and Probabilistic Selling
    Status: Published
    Published Year: 2013
    Authors: Scott Fay, Roland Rust, Jinhong Xie
  • A Theory of Advance Selling
    Status: Published
    Published Year: 2011
    Authors: S. Shugan, Vithala Rao, Jinhong Xie
  • Advance Selling Theory
    Status: Published
    Published Year: 2008
    Authors: Jinhong Xie, Vithala Rao, Steven Shugan

Journal Article Publications

Other Publications

  • The Fateful First Review
    Status: Published
    Accepted Year: 2018
    Authors: Sungsik Park, Woochoel Shin, Jinhong Xie

Technical Report Publications

  • Impact of Supporting-firm Base Effect In Markets with Network Effect
    Published Year: 2011
    Authors: Qi Wang, Jinhong Xie
  • Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
    Published Year: 2009
    Authors: Qi Wang, Jinhong Xie
  • Antecedents and Consequences of Marketing Managers' Conflict Handling Behaviors in Cross-Functional Integration: A Five-Country Comparative Study and Strategic Implications
    Published Year: 1997
    Authors: Michael Song, Dyer Barbara, Jinhong Xie
  • The Effect of R&D-manufacturing-marketing Integration on New Product Performance in Japanese and U.S. Firms: A Contingency Perspective
    Published Year: 1996
    Authors: Michael Song, Jinhong Xie

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249D

(352) 392-0161


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