Portrait Photo

Jinhong Xie

JCPenney Eminent Scholar Chair
JC Penney Eminent Scholar Chair and Professor of Marketing

(352) 273-3270



  • PhD - Engineering and Public Policy, Carnegie Mellon University, 1991
  • MS - Optimal Control, Second Academy of the Ministry of Astronautics
  • MS - Engineering and Public Policy, Carnegie Mellon University
  • BS - Electrical Engineering, Tsinghua University

Research Interests

  • Innovation Management and Strategies
  • Network Effects
  • Service Pricing
  • Independent Product Information and Marketing Strategy
  • National Culture Effect on New Product Management
All Articles

In The News

Last 3 years

Courses Taught

  • Adv Modeling Seminar (MAR6930)
  • International Market (MAR6157)
Last 3 years

Phd Students Advised

  • Man Xie — Current
  • Honggang Hu — 2022
  • Taikgun Song — 2021
Last 5 years

Professional Service

Last 5 years

Journal Article Publications

  • Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency
    Status: Published
    Journal: Management Science
    Published Year: 2020
    Authors: Yue Wu, Kaifu Zhang, Jinhong Xie
  • Multiple-Winner Award Rules in Online Procurement Auctions
    Status: Published
    Journal: Production and Operations Management
    Published Year: 2019
    Authors: Qi Wang, Juan Feng, Xueping Jiang, Jinhong Xie
  • Does Doing Good Lead to Doing Better in Emerging Markets? Stock Market Responses to the SRI Index Announcements in Brazil, China, and South Africa
    Status: Published
    Journal: Journal of the Academy of Marketing Science
    Published Year: 2019
    Authors: Qi Wang, Peng Zou, Jinhong Xie, Chenxi Zhou
Last 5 years

Other Publications

  • The Fateful First Review
    Status: Published
    Accepted Year: 2018
    Authors: Sungsik Park, Woochoel Shin, Jinhong Xie

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249D

(352) 273-3270


Other Resources