Jinhong Xie

JC Penney Eminent Scholar Chair and Professor of Marketing

(352) 273-3270

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Expertise and interest areas

Education All years

PhD - Engineering and Public Policy, Carnegie Mellon University, 1991
MS - Optimal Control, Second Academy of the Ministry of Astronautics
MS - Engineering and Public Policy, Carnegie Mellon University
BS - Electrical Engineering, Tsinghua University

News All Articles

University of Florida marketing professor’s research lauded for significant societal impact by international organization — August 28, 2023 — GAINESVILLE, Fla. – Research at the University of Florida Warrington College of Business is well-regarded by academics and industry leader...
Incentivized online reviews inflate product ratings, sales, even when disclosed — August 9, 2023 — JCPenney Eminent Scholar Jinhong Xie and Brian R. Gamache Professor Woochoel Shin‘s new research based on thousands of reviews posted...
Score a discount on Amazon? You might’ve unwittingly paid more. — December 6, 2022 — More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased...
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics — November 20, 2017 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research producti...
Marketing scholar recognized by premier journal — July 6, 2016 — GAINESVILLE, Fla. – JC Penney Eminent Scholar Chair Dr. Jinhong Xie was named a finalist for the Journal of Marketing Research’s 2016 Wi...

PhD students advised Last 3 years

Cheng Zhang — 2022 — Current
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Honggang Hu — 2021 — 2022
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Lucy Zhang — 2022 — 2022
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Man Xie — 2016 — 2021
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Taikgun Song — 2019 — 2021
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Professional service Last 5 years

Other, the Chinese University of Hong Kong — to 2023
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Other, the College of Business, City University of Hong Kong — 2020 to 2023
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Other, Virginia Tech — to 2023
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Book/Textbook Reviewer/Referee, Marketing Science Institute — to 2022
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Other, City University of Hong Kong — to 2022
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Other, the University of Colorado Boulder Leeds School of Business — to 2022
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Other, The Wharton School of the University of Pennsylvania — to 2022
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Book/Textbook Reviewer/Referee, Journal of Marketing Research — to 2021
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Book/Textbook Reviewer/Referee, Marketing Science Institute — to 2021
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Other, China Europe International Business School — to 2021
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Other, Johns Hopkins University — to 2021
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Other, Purdue University — to 2021
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Other, the Hong Kong University of Science and Technology — to 2021
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Other, Tsinghua University — to 2021
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Other, University of Texas at Dallas — to 2021
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Book/Textbook Reviewer/Referee, Marketing Science Institute — to 2020
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Committee Member, 14th Annual Bass FORMS Conference Selection Committee — to 2020
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Other, Chinese University of Hong Kong — to 2020
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Other, Hong Kong University Business School — to 2020
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Other, Hong Kong University of Science and Technology — to 2020
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Other, Indiana University — to 2020
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Other, the University of Colorado Boulder Leeds School of Business — to 2020
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Other, University of Pittsburgh — to 2020
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, Chinese University of Hong Kong — to 2019
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, the Johns Hopkins Carey Business School — to 2019
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Book/Textbook Reviewer/Referee, Journal of Marketing Research — to 2019
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Book/Textbook Reviewer/Referee, Marketing Science — to 2019
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Other, City University of Hong Kong — to 2019
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Other, The University of New South Wales — to 2019
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Other, The University of Texas at Dallas — to 2019
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Other, Tsinghua University — to 2019
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Journal article publications Last 5 years

Disclosure in Incentivized Reviews: Does it Help Protect Consumers?
Status: Published

Journal: Management Science

Published Year: 2023

Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
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Framing a Premium Price as a Discount: Synchronizing Price Increase with List-Price Introduction
Status: Published

Journal: Marketing Science

Published Year: 2022

Authors: Sungsik Park, Man Xie, Jinhong Xie
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Managing Reference-Group Effects in Sequential Product Upgrades
Status: Published

Journal: Production and Operations Management

Published Year: 2022

Authors: Jiong Sun, Tao Chen, Jinhong Xie
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The Fateful First Consumer Review
Status: Published

Journal: Marketing Science

Published Year: 2021

Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
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Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency
Status: Published

Journal: Management Science

Published Year: 2020

Authors: Yue Wu, Kaifu Zhang, Jinhong Xie
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Multiple-Winner Award Rules in Online Procurement Auctions
Status: Published

Journal: Production and Operations Management

Published Year: 2019

Authors: Qi Wang, Juan Feng, Xueping Jiang, Jinhong Xie
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Does Doing Good Lead to Doing Better in Emerging Markets? Stock Market Responses to the SRI Index Announcements in Brazil, China, and South Africa
Status: Published

Journal: Journal of the Academy of Marketing Science

Published Year: 2019

Authors: Qi Wang, Peng Zou, Jinhong Xie, Chenxi Zhou
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Contact and other resources

University of Florida
Warrington College of Business
Marketing Department
None

(352) 273-3270

Curriculum vitae

Jinhong Xie

Expertise and interest areas

Education All years

News All Articles

PhD students advised Last 3 years

Professional service Last 5 years

Journal article publications Last 5 years

Contact and other resources

Warrington College of Business

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