Richard J Lutz

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267A

• CV

• PhD - Marketing, University of Illinois, 1973
• MS - Marketing, University of Illinois, 1972
• BS - Marketing, University of Illinois, 1969

• UF business students lead research projects as 2024-2025 University Scholars — July 29, 2024 — Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer ma...
• Checkout trends keep Poole/Warrington research in the news — July 9, 2024 — In the five years since NC State Poole Associate Professor Stefanie Robinson (BSBA '03), St. Louis University Chaifetz School of Business As...
• Drilling into marketing — January 31, 2024 — With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. E...
• Professors honored with Journal of Interactive Marketing award — May 25, 2023 — Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021...
• The latest innovative ideas from Warrington — August 10, 2021 — Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, de...

• Brand Management (MAR6838)
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• Build/Man Brand Equit (MAR6335)
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• Prep Teach in Bus (BTE7171)
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• Prin of Marketing (MAR3023)
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• Ug Res in Business (GEB4911)
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• Daniel Dong-Wook Kim — 2023 — Current
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• Odile Guinot — 2022 — Current
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• Felipe M Affonso — 2019 — 2023
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• Remy E Jennings — 2021 — 2022
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• Jacob Regier — 2019 — 2021
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• Legends in Consumer Behavior: C. Whan Park
  Status: Published
  Published Year: 2019
  Author: Richard Lutz
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• Volume Introduction: Decision-Making and Choice Decision--The Contribution of C. Whan Park
  Status: Published
  Published Year: 2019
  Author: Richard Lutz
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• Object History Value in the Sharing economy
  Status: Published
  Published Year: 2019
  Authors: Charis Li, Richard Lutz
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• On Relevance
  Status: Published
  Published Year: 2020
  Author: Richard Lutz
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• The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World
  Status: Published
  Journal: Journal of Consumer Affairs
  Published Year: 2022
  Authors: Aida Faber, Richard Lutz
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• Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?
  Status: Published
  Journal: Journal of Interactive Marketing
  Published Year: 2021
  Author: Richard Lutz
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• How and When Taking Pictures Undermines the Enjoyment of Experiences
  Status: Published
  Journal: Psychology & Marketing
  Published Year: 2019
  Authors: Gia Nardini, Richard Lutz, Robyn LeBoeuf
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