Alan David Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

(352) 273-3282

CV
Contact Details

Education

PhD - Cognitive Psychology, University of California, 1997
MS - Marketing, Walter A. Haas School of Business, University of California, 1994
BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

Research Interests

Consumer Behavior
Decision Making
Consumer Choice
Price Perception
Psychological Scaling

In The News

These are the top 4 electives UF MBA students choose to take — November 19, 2019 — Outside of the core courses UF MBA includes in its curriculum, students have multiple options for elective courses. We looked at the top ele...
Three honored with Warrington’s teaching awards — February 1, 2019 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry...

Last 3 years

Courses Taught

Customer Analysis (MAR6508)
Customer Rela Manage (MAR6861)
Experimental Design (MAR6930)
Prin of Marketing (MAR3023)

Last 3 years

Phd Students Advised

Gillian Wheat — 9999 — Current
Maria Wadsworth — 9999 — Current

Last 5 years

Journal Article Publications

Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
Status: Published

Journal: Marketing Letters

Published Year: 2023

Authors: Joshua Clarkson, Alan Cooke, Nathanael Martin
Hate the wait? How social inferences can cause customers who wait longer to buy more
Status: Published

Journal: Frontiers in Communications

Published Year: 2022

Authors: Nira Munichor, Alan Cooke
The impact of bundle comparisons on bundle preference
Status: Published

Journal: Journal of Behavioral Decision Making

Published Year: 2018

Authors: Alan Cooke, Dan Rice, Yanmei Zheng
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Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267B

(352) 273-3282

Other Resources

Curriculum Vitae