Portrait Photo

Alan David Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

(352) 273-3282

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Education

  • PhD - Cognitive Psychology, University of California, 1997
  • MS - Marketing, Walter A. Haas School of Business, University of California, 1994
  • BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

Research Interests

  • Consumer Behavior
  • Decision Making
  • Consumer Choice
  • Price Perception
  • Psychological Scaling

In The News

Last 3 years

Courses Taught

  • Customer Analysis (MAR6508)
  • Customer Rela Manage (MAR6861)
  • Customer Rela Manage (MAR6862)
  • Customer Relationship Management (MAR6861)
  • Customer Relationship Management (MAR6862)
  • Experimental Design (MAR6930)
  • Experimental Design and Analysis (MAR6930)
  • Prin of Marketing (MAR3023)
  • Principles of Marketing (MAR3023)
  • Special Topics (MAR2951)
Last 3 years

Phd Students Advised

  • Gillian Wheat — Current
  • Morgan Conway — 2018
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267B

(352) 273-3282

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Other Resources