Portrait Photo

Alan David Judkins Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267B

Email

Education

  • PhD - Cognitive Psychology, University of California, 1997
  • MS - Marketing, Walter A. Haas School of Business, University of California, 1994
  • BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

Research Areas

  • Consumer Behavior
  • Decision Making
  • Consumer Choice
  • Price Perception
  • Psychological Scaling

Utility invariance despite labile preferences
Published Year: 1995
Authors: Barbara Mellers, Elke Weber, Lisa Ordonez, Inc. Academic Press, Alan Cooke

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
Published Year: 2000
Authors: Harish Sujan, Mita Sujan, Barton Weitz, Alan Cooke

The impact of bundle comparisons on bundle preference
Journal: Journal of Behavioral Decision Making
Accepted Year: 2018
Authors: Alan Cooke, Dan Rice, Yanmei Zheng


Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
Journal: Unknown
Accepted Year: 2017
Authors: Vithala Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Tim Derdenger, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus, R. Venkatesh


Concurrent Assimilation and Contrast Effects in Consumption Experiences
Journal: Journal of Consumer Research
Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke


Product Bundles and the Compositional Nature of Contextual Information
Journal: Journal of Consumer Psychology
Authors: Dan Rice, Yanmei Zheng, Alan Cooke


The Promise and Peril of Behavioral Consumer Research Using Mobile Devices
Journal: Journal of the Association for Consumer Research
Authors: Peter Zubcsek, Alan Cooke


When Expectations Backfire: How Argument Order Expectancies Influence Advertisement Efficacy
Journal: Journal of Consumer Research
Authors: Joshua Clarkson, Alan Cooke


Hate the Wait? Why Customers Who Wait Longer Buy More
Journal: Journal of Consumer Research
Authors: N. Munichor, Alan Cooke


Bundle Evaluations: The Effortful Incorporation of Context
Journal: Journal of Consumer Psychology
Authors: Dan Rice, Alan Cooke


Advertised Reference Prices and the Effects of Comparative Offers
Journal: Unknown
Authors: D. Rice, Alan Cooke


Learning about Context: The Role of Background and Local Context in Attraction Effects
Journal: Unknown
Authors: J. Hoegg, Alan Cooke


Attentional contrast during sequential judgments: A source of the number-of-levels effect.
Journal: Journal of Marketing Research
Published Year: 2008
Authors: Els de Wilde, Chris Janiszewski, Alan Cooke


Learning from mixed comparisons: Anticipation of the future reduces appreciation of the present
Journal: Journal of Consumer Research
Published Year: 2007
Authors: Tom Meyvis, Alan Cooke


Behavioral economics, psychology and public policy
Journal: Marketing Letters
Published Year: 2005
Authors: On Amir, Dan Ariely, David Dunning, Nicholas Epley, Alan Cooke


Different scales for different frames: The role of subjective scales and experience in explaining attribute framing effects.
Journal: Journal of Consumer Research
Published Year: 2004
Authors: Chris Janiszewski, Tim Silk, Alan Cooke


When absence begets inference in conjoint analysis
Journal: Journal of Marketing Research
Published Year: 2004
Authors: Joseph Alba, Alan Cooke


Stimulus context and the formation of consumer ideals
Journal: Journal of Consumer Research
Published Year: 2004
Authors: Chris Janiszewski, Marcus da Cuhna, Suzanne Nasco, Els de Wilde, Alan Cooke


Marketing the unfamiliar: The role of context and item-specific information in electronic agent recommendations
Journal: Journal of Marketing Research
Published Year: 2002
Authors: Harish Sujan, Mita Sujan, Barton Weitz, Alan Cooke


Avoiding future regret in purchase-timing decisions
Journal: Journal of Consumer Research
Published Year: 2001
Authors: Tom Meyvis, Alan Schwartz, Alan Cooke


Judgment and decision making
Journal: Annual Review of Psychology
Published Year: 1998
Authors: Barbara Mellers, Alan Schwartz, Alan Cooke


Multiattribute judgments: Context effects in single attributes
Journal: Journal of Experimental Psychology: Human Perception and Performance
Published Year: 1998
Authors: Barbara Mellers, Alan Cooke


A test of generic utility: Evidence for context dependence
Journal: Journal of Risk and Uncertainty
Published Year: 1997
Authors: Richard Chechile, Alan Cooke


The role of task and context in preference measurement
Journal: Psychological Science
Published Year: 1996
Authors: Barbara Mellers, Alan Cooke


Attribute range and response range: Limits of compatibility in multiattribute judgment
Journal: Organizational Behavior and Human Decision Processes
Published Year: 1995
Authors: Barbara Mellers, Alan Cooke


Trade-offs depend on attribute range
Journal: Journal of Experimental Psychology: Human Perception and Performance
Published Year: 1994
Authors: Barbara Mellers, Alan Cooke