Portrait Photo

Alan David Judkins Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267B
PO Box 117155
Gainesville, FL 32611

(352) 273-3282
Email

Education

  • PhD - Cognitive Psychology, University of California, 1997
  • MS - Marketing, Walter A. Haas School of Business, University of California, 1994
  • BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

Research Areas

  • Consumer Behavior
  • Decision Making
  • Consumer Choice
  • Price Perception
  • Psychological Scaling

Utility invariance despite labile preferences
Published Year: 1995
Authors: Barbara Mellers, Elke Weber, Lisa Ordonez, Inc. Academic Press, Alan Cooke

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
Published Year: 2000
Authors: Harish Sujan, Mita Sujan, Barton Weitz, Alan Cooke


Journal: Journal of Behavioral Decision Making
Accepted Year: 2018
Authors: Alan Cooke, Dan Rice, Yanmei Zheng


Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
Journal: Unknown
Accepted Year: 2017
Authors: Vithala Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Tim Derdenger, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus, R. Venkatesh



Journal: Journal of the Association for Consumer Research
Published Year: 2017
Authors: Alan Cooke, Peter Zubcsek


Attentional contrast during sequential judgments: A source of the number-of-levels effect.
Journal: Journal of Marketing Research
Published Year: 2008
Authors: Els de Wilde, Chris Janiszewski, Alan Cooke


Learning from mixed comparisons: Anticipation of the future reduces appreciation of the present
Journal: Journal of Consumer Research
Published Year: 2007
Authors: Tom Meyvis, Alan Cooke


Behavioral economics, psychology and public policy
Journal: Marketing Letters
Published Year: 2005
Authors: On Amir, Dan Ariely, David Dunning, Nicholas Epley, Alan Cooke


Different scales for different frames: The role of subjective scales and experience in explaining attribute framing effects.
Journal: Journal of Consumer Research
Published Year: 2004
Authors: Chris Janiszewski, Tim Silk, Alan Cooke


When absence begets inference in conjoint analysis
Journal: Journal of Marketing Research
Published Year: 2004
Authors: Joseph Alba, Alan Cooke


Stimulus context and the formation of consumer ideals
Journal: Journal of Consumer Research
Published Year: 2004
Authors: Chris Janiszewski, Marcus da Cuhna, Suzanne Nasco, Els de Wilde, Alan Cooke


Marketing the unfamiliar: The role of context and item-specific information in electronic agent recommendations
Journal: Journal of Marketing Research
Published Year: 2002
Authors: Harish Sujan, Mita Sujan, Barton Weitz, Alan Cooke


Avoiding future regret in purchase-timing decisions
Journal: Journal of Consumer Research
Published Year: 2001
Authors: Tom Meyvis, Alan Schwartz, Alan Cooke


Judgment and decision making
Journal: Annual Review of Psychology
Published Year: 1998
Authors: Barbara Mellers, Alan Schwartz, Alan Cooke


Multiattribute judgments: Context effects in single attributes
Journal: Journal of Experimental Psychology: Human Perception and Performance
Published Year: 1998
Authors: Barbara Mellers, Alan Cooke


A test of generic utility: Evidence for context dependence
Journal: Journal of Risk and Uncertainty
Published Year: 1997
Authors: Richard Chechile, Alan Cooke


The role of task and context in preference measurement
Journal: Psychological Science
Published Year: 1996
Authors: Barbara Mellers, Alan Cooke


Attribute range and response range: Limits of compatibility in multiattribute judgment
Journal: Organizational Behavior and Human Decision Processes
Published Year: 1995
Authors: Barbara Mellers, Alan Cooke


Trade-offs depend on attribute range
Journal: Journal of Experimental Psychology: Human Perception and Performance
Published Year: 1994
Authors: Barbara Mellers, Alan Cooke