Portrait Photo

Alan David Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

(352) 273-3282



  • PhD - Cognitive Psychology, University of California, 1997
  • MS - Marketing, Walter A. Haas School of Business, University of California, 1994
  • BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

Research Interests

  • Consumer Behavior
  • Decision Making
  • Consumer Choice
  • Price Perception
  • Psychological Scaling

Courses Taught

Book Chapter Publications

  • Utility invariance despite labile preferences
    Status: Published
    Published Year: 1995
    Authors: Barbara Mellers, Elke Weber, Lisa Ordonez, Inc. Academic Press, Alan Cooke

Conference Proceeding Publications

  • Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
    Status: Published
    Published Year: 2000
    Authors: Harish Sujan, Mita Sujan, Barton Weitz, Alan Cooke

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267B

(352) 273-3282


Other Resources