Portrait Photo

Alan David Judkins Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor
University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155 Gainesville FL 32611
Stuzin Hall 267B
(352) 273-3282

Education

PhD - Cognitive Psychology, University of California, 1997
MS - Marketing, Walter A. Haas School of Business, University of California, 1994
BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

Research Areas

Consumer Behavior, Decision Making, Consumer Choice, Price Perception, Psychological Scaling
Utility invariance despite labile preferences
Published Year: 1995
Authors: Barbara Mellers Elke Weber Lisa Ordonez Inc. Academic Press Alan Cooke
Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
Published Year: 2000
Authors: Harish Sujan Mita Sujan Barton Weitz Alan Cooke
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
Accepted Year: 2017
Authors: Vithala Rao Gary Russell Hemant Bhargava Alan Cooke Tim Derdenger Hwang Kim Nanda Kumar Irwin Levin Yu Ma Nitin Mehta John Pracejus R. Venkatesh

The Connected Consumer: Connected Devices and the Evolution of Customer Intelligence
Journal: Journal of the Association for Consumer Research
Published Year: 2017
Authors: Alan Cooke Peter Zubcsek

Attentional contrast during sequential judgments: A source of the number-of-levels effect.
Journal: Journal of Marketing Research
Published Year: 2008
Authors: Els de Wilde Chris Janiszewski Alan Cooke

Learning from mixed comparisons: Anticipation of the future reduces appreciation of the present
Journal: Journal of Consumer Research
Published Year: 2007
Authors: Tom Meyvis Alan Cooke

Behavioral economics, psychology and public policy
Journal: Marketing Letters
Published Year: 2005
Authors: On Amir Dan Ariely David Dunning Nicholas Epley Alan Cooke

Different scales for different frames: The role of subjective scales and experience in explaining attribute framing effects.
Journal: Journal of Consumer Research
Published Year: 2004
Authors: Chris Janiszewski Tim Silk Alan Cooke

When absence begets inference in conjoint analysis
Journal: Journal of Marketing Research
Published Year: 2004
Authors: Joseph Alba Alan Cooke

Stimulus context and the formation of consumer ideals
Journal: Journal of Consumer Research
Published Year: 2004
Authors: Chris Janiszewski Marcus da Cuhna Suzanne Nasco Els de Wilde Alan Cooke

Marketing the unfamiliar: The role of context and item-specific information in electronic agent recommendations
Journal: Journal of Marketing Research
Published Year: 2002
Authors: Harish Sujan Mita Sujan Barton Weitz Alan Cooke

Avoiding future regret in purchase-timing decisions
Journal: Journal of Consumer Research
Published Year: 2001
Authors: Tom Meyvis Alan Schwartz Alan Cooke

Judgment and decision making
Journal: Annual Review of Psychology
Published Year: 1998
Authors: Barbara Mellers Alan Schwartz Alan Cooke

Multiattribute judgments: Context effects in single attributes
Journal: Journal of Experimental Psychology: Human Perception and Performance
Published Year: 1998
Authors: Barbara Mellers Alan Cooke

A test of generic utility: Evidence for context dependence
Journal: Journal of Risk and Uncertainty
Published Year: 1997
Authors: Richard Chechile Alan Cooke

The role of task and context in preference measurement
Journal: Psychological Science
Published Year: 1996
Authors: Barbara Mellers Alan Cooke

Attribute range and response range: Limits of compatibility in multiattribute judgment
Journal: Organizational Behavior and Human Decision Processes
Published Year: 1995
Authors: Barbara Mellers Alan Cooke

Trade-offs depend on attribute range
Journal: Journal of Experimental Psychology: Human Perception and Performance
Published Year: 1994
Authors: Barbara Mellers Alan Cooke
Warrington Directory