Alan David Cooke

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267B

• CV

• PhD - Cognitive Psychology, University of California, 1997
• MS - Marketing, Walter A. Haas School of Business, University of California, 1994
• BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

• Is AI the new research scientist? Not so, according to a human-led study. — March 27, 2025 — In a comprehensive study examining the capabilities of artificial intelligence in academic research, University of Florida researchers have...
• Three honored with Warrington’s teaching awards — February 1, 2019 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry...

• Customer Analysis (MAR6508)
• Customer Relationship Management (MAR6861)
• Honors Thesis (MAR4970)
• Principles of Marketing (MAR3023)
• Special Topics (MAR2951)
• Special Topics in Marketing (MAR6930)

• Gillian Wheat — 2017 — Current
• Maria Wadsworth — 2020 — Current
• Soo Yon Ryu — 2024 — 2025
• Yuhao Lu — 2024 — 2025
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• AI and the Advent of the Cyborg Behavioral Scientist
  Status: Published
  Journal: Journal of Consumer Psychology
  Published Year: 2025
  Authors: Geoff Tomaino, Alan Cooke, Jim Hoover
• Irreducibility of Sensory Experiences: Dual Representations Lead to Dual Context Biases
  Status: Published
  Journal: Cognition
  Published Year: 2024
  Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke
• Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
  Status: Published
  Journal: Marketing Letters
  Published Year: 2023
  Authors: Joshua Clarkson, Alan Cooke, Nathanael Martin
• Hate the wait? How social inferences can cause customers who wait longer to buy more
  Status: Published
  Journal: Frontiers in Communications
  Published Year: 2022
  Authors: Nira Munichor, Alan Cooke
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