Price Perception
Distinguished Professor
(352) 273-3281
- Branding,
- Consumer Learning,
- Perceived Value,
- Price Perception
Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor
(352) 273-3282
- Consumer Behavior,
- Consumer Choice,
- Decision Making,
- Price Perception,
- Psychological Scaling
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