Distinguished Professor

(352) 273-3281

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  • Branding,
  • Consumer Learning,
  • Perceived Value,
  • Price Perception

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

(352) 273-3282

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  • Consumer Behavior,
  • Consumer Choice,
  • Decision Making,
  • Price Perception,
  • Psychological Scaling

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