Business Plan Resource Support

Section XII: Proposed Company Offering

The purpose of this section of the plan is to indicate the amount of any money that is being sought, the nature and amount of the securities offered to the investor, a brief description of the uses that will be made of the capital, and a summary of how the investor is expected to achieve its targeted rate of return. It is important to realize the terms for financing your company that you propose here are only the first step in the negotiation process with those interested in investing, and it is very possible that your financing will involve different kinds of securities than originally proposed. (Nuts & Bolts of Great Business Plans)


There are several books found in the University of Florida Business Library to assist you with your own venture. Listed below are a few subject search terms that link to books in financing your own business.


Search the University of Florida Business Library for magazine and newspapers articles on Business Valuation. To narrow your results insert your product or industry for more specific articles. These articles may give you some insight as you prepare this section:

Internet Resources

Business Valuation
A thorough encyclopedia entry from Wikipedia

Business Valuation Techniques
List of methods to evaluate the value of your business


College Info

Warrington College of Business
BRY 100
PO Box 117150
Gainesville, FL 32611-7150
Phone: 352.392.2397
Fax: 352.392.2086

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