Style Guide

Version 1.3

This guide will periodically be updated as our Identity evolves over time. When we need additional examples and problem solve, new elements will be added to supplement our guide.

All internal and external communication projects will need to be reviewed by the Marketing & Communication Services team. If you also have questions on the interpretation of this guide, please contact us.

Style Guide Highlights

This guide is meant to be a supplement to the University’s branding style guide. Get familiar with the institution brand tone and elements, as the College’s identity is crafted to live within those.

Tone Words

We’ve established a set of tone words that not only reflect the University’s USP “Together, Unstoppable,” but also embody the College’s unique position on campus. However, the degree to which the audiences feel them should vary. Think about putting these personality traits or tone words on an equalizer that allows you to dial up or dial down certain elements based on the audience being addressed.

  • Premier
  • Bold
  • Proud
  • Creative
  • Determined
  • Active
  • Established

Copy Tone

The copy tone for the College should feel confident, driven, premier and empowering. We are motivated by the people we help, so finding ways to attach that motivation to how we speak about our pursuits enriches our messaging.

Sample

As a Warrington graduate, you’ll learn that limitations are only fuel for motivation. That the only path in front of you will be the one you forge—one where expectations become starting points and laurels are home grown. You’ll see that when you pair our experience with your drive, we can build something greater than the sum of our parts.


UF Color Palette

#ff4a00

Pantone: 172
RGB: 255 74 0
CMYK: 0 70 100 0

#0021a5

Pantone: 287
RGB: 0 33 165
CMYK: 100 60 0 20

#cfb691

Pantone: 30-6
RGB: 207 182 145
CMYK: 10 20 40 10

#cfdbcb

Pantone: 292-9
RGB: 207 219 203
CMYK: 10 0 15 10

#ffefcf

Pantone: 18-8
RGB: 255 239 207
CMYK: 0 50 20 0

#a6a6a6

35% BLK
RGB: 166 166 166
CMYK: 37 30 30 0

#5e8e3f

Pantone: 293-2
RGB: 94 142 63
CMYK: 50 0 85 35

#593674

Pantone: 175-2
RGB: 89 54 116
CMYK: 60 80 0 35

#fcaf17

Pantone: 18-1
RGB: 25 175 23
CMYK: 0 35 100 0

#d7182a

Pantone: 87-1
RGB: 215 24 42
CMYK: 0 100 90 10

#6c9ac3

Pantone: 216-5
RGB: 108 154 195
CMYK: 50 20 0 15

#e28f41

Pantone: 46-3
RGB: 226 143 65
CMYK: 10 50 85 0

#a8dcd9

Pantone: 7674
RGB: 168 220 217
CMYK: 33 0 16 0

#80be63

Pantone: 7489
RGB: 128 190 99
CMYK: 54 3 81 2

#e0e5cd

Pantone: 7485
RGB: 224 229 205
CMYK: 12 4 21 0

Warrington Color Palette

#ff4a00

Pantone: 172
RGB: 255 74 0
CMYK: 0 70 100 0

#0021a5

Pantone: 287
RGB: 0 33 165
CMYK: 100 60 0 20

#2a315f

Pantone: 2757
RGB: 42 49 95
CMYK: 95 90 35 25

#6c9bc3

Pantone: 292
RGB: 108 155 195
CMYK: 60 30 10 0

#9ad2e1

Pantone: 297U
RGB: 154 210 225
CMYK: 35 0 5 5

#e9b284

RGB: 233 178 132
CMYK: 8 33 50 0

#8f949a

RGB: 143 148 154
CMYK: 25 17 15 30

#c1c3b2

RGB: 193 195 178
CMYK: 25 17 30 0


Fonts

As the primary UF master brand typeface, Gentona is often used in headlines, but can also be used throughout. It is a modern, clean, sans serif with a touch of humanity. Its varying weights, from thin to thick, provide dynamic variations to grab the attention of different audiences.

The UF master brand secondary typeface, Quadon, is used only in body copy and call-outs as a compliment to bold Gentona headlines.

See the Style Guide for examples of Gentona and Quadon use cases.

For further information regarding the UF master brand typography including additional font weights, styles and obtaining licenses through their Font Licenses Request Form, please visit:

Gentona
  • Gentona-BoldItalic.
  • Gentona-Bold.
  • Gentona-BookItalic.
  • Gentona-Book.
  • Gentona-ExtraBoldItalic.
  • Gentona-ExtraBold.
  • Gentona-ExtraLightItalic.
  • Gentona-ExtraLight.
  • Gentona-HeavyItalic.
  • Gentona-Heavy.
  • Gentona-LightItalic.
  • Gentona-Light.
  • Gentona-MediumItalic.
  • Gentona-Medium.
  • Gentona-SemiBoldItalic.
  • Gentona-SemiBold.
  • Gentona-ThinItalic.
  • Gentona-Thin.
Quadon
  • Quadon-Bold.
  • Quadon-BlackItalic.
  • Quadon-BoldItalic.
  • Quadon-ExtraBold.
  • Quadon-Black.
  • Quadon-ExtraBoldItalic.
  • Quadon-Heavy.
  • Quadon-HeavyItalic.
  • Quadon-Light.
  • Quadon-LightItalic.
  • Quadon-MediumItalic.
  • Quadon-Italic.
  • Quadon-Medium.
  • Quadon-Regular.
  • Quadon-Thin.
  • Quadon-ThinItalic.
  • Quadon-UltraBold
  • Quadon-UltraBoldItalic.

Questions?

If you have any questions or need further information, please contact JC Marvin, Director of Marketing & Communication Services.


Marketing & Communication Services
Bryan Hall 225
Email | 352.273.3226