Style Guide
Version 1.3
This guide will periodically be updated as our Identity evolves over time. When we need additional examples and problem solve, new elements will be added to supplement our guide.
All internal and external communication projects will need to be reviewed by the Marketing & Communication Services team. If you also have questions on the interpretation of this guide, please contact us.
Style Guide Highlights
This guide is meant to be a supplement to the University’s branding style guide. Get familiar with the institution brand tone and elements, as the College’s identity is crafted to live within those.
Tone Words
We’ve established a set of tone words that not only reflect the University’s USP “Together, Unstoppable,” but also embody the College’s unique position on campus. However, the degree to which the audiences feel them should vary. Think about putting these personality traits or tone words on an equalizer that allows you to dial up or dial down certain elements based on the audience being addressed.
- Premier
- Bold
- Proud
- Creative
- Determined
- Active
- Established
Copy Tone
The copy tone for the College should feel confident, driven, premier and empowering. We are motivated by the people we help, so finding ways to attach that motivation to how we speak about our pursuits enriches our messaging.
Sample
As a Warrington graduate, you’ll learn that limitations are only fuel for motivation. That the only path in front of you will be the one you forge—one where expectations become starting points and laurels are home grown. You’ll see that when you pair our experience with your drive, we can build something greater than the sum of our parts.
UF Color Palette
Pantone: 172
RGB: 255 74 0
CMYK: 0 70 100 0
Pantone: 287
RGB: 0 33 165
CMYK: 100 60 0 20
Pantone: 30-6
RGB: 207 182 145
CMYK: 10 20 40 10
Pantone: 292-9
RGB: 207 219 203
CMYK: 10 0 15 10
Pantone: 18-8
RGB: 255 239 207
CMYK: 0 50 20 0
35% BLK
RGB: 166 166 166
CMYK: 37 30 30 0
Pantone: 293-2
RGB: 94 142 63
CMYK: 50 0 85 35
Pantone: 175-2
RGB: 89 54 116
CMYK: 60 80 0 35
Pantone: 18-1
RGB: 25 175 23
CMYK: 0 35 100 0
Pantone: 87-1
RGB: 215 24 42
CMYK: 0 100 90 10
Pantone: 216-5
RGB: 108 154 195
CMYK: 50 20 0 15
Pantone: 46-3
RGB: 226 143 65
CMYK: 10 50 85 0
Pantone: 7674
RGB: 168 220 217
CMYK: 33 0 16 0
Pantone: 7489
RGB: 128 190 99
CMYK: 54 3 81 2
Pantone: 7485
RGB: 224 229 205
CMYK: 12 4 21 0
Warrington Color Palette
Pantone: 172
RGB: 255 74 0
CMYK: 0 70 100 0
Pantone: 287
RGB: 0 33 165
CMYK: 100 60 0 20
Pantone: 2757
RGB: 42 49 95
CMYK: 95 90 35 25
Pantone: 292
RGB: 108 155 195
CMYK: 60 30 10 0
Pantone: 297U
RGB: 154 210 225
CMYK: 35 0 5 5
RGB: 233 178 132
CMYK: 8 33 50 0
RGB: 143 148 154
CMYK: 25 17 15 30
RGB: 193 195 178
CMYK: 25 17 30 0
Fonts
As the primary UF master brand typeface, Gentona is often used in headlines, but can also be used throughout. It is a modern, clean, sans serif with a touch of humanity. Its varying weights, from thin to thick, provide dynamic variations to grab the attention of different audiences.
The UF master brand secondary typeface, Quadon, is used only in body copy and call-outs as a compliment to bold Gentona headlines.
See the Style Guide for examples of Gentona and Quadon use cases.
For further information regarding the UF master brand typography including additional font weights, styles and obtaining licenses through their Font Licenses Request Form, please visit:
Gentona
- Gentona-BoldItalic.
- Gentona-Bold.
- Gentona-BookItalic.
- Gentona-Book.
- Gentona-ExtraBoldItalic.
- Gentona-ExtraBold.
- Gentona-ExtraLightItalic.
- Gentona-ExtraLight.
- Gentona-HeavyItalic.
- Gentona-Heavy.
- Gentona-LightItalic.
- Gentona-Light.
- Gentona-MediumItalic.
- Gentona-Medium.
- Gentona-SemiBoldItalic.
- Gentona-SemiBold.
- Gentona-ThinItalic.
- Gentona-Thin.