Portrait Photo

Taikgun Song


(352) 294-6308



  • MA, University of Florida, 2021

Research Interests

  • Word-of-Mouth
  • Text Analytics
  • Natural Language Processing
All Articles

In The News

  • Meet Warrington’s new faculty for 2022 September 2, 2022 The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about the...
Last 3 years

Courses Taught

  • Marketing Management (MAR4803)
  • Prob/Meth Market Mana (MAR5806)
Last 5 years

Journal Article Publications

  • The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
    Status: Accepted
    Journal: Journal of Consumer Psychology
    Accepted Year: 2023
    Authors: Sang Park, Taikgun Song, Aner Sela

Contact Details

University of Florida
Warrington College of Business
Information Systems and Operations Management Department
Stuzin Hall 100D

(352) 294-6308