Taikgun Song

Taikgun Song

LECTURER

(352) 294-6308  |  Email

Contact details

University of Florida
Warrington College of Business
Information Systems and Operations Management Department
Stuzin Hall 100D

Expertise and interest areas

Education All years

  • MA, University of Florida, 2021

News All articles

  • Meet Warrington’s new faculty for 2022 — September 2, 2022 — The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about the...

Courses taught Last 3 years

  • Marketing Management (MAR4803)
  • Problems and Methods in Marketing Management (MAR5806)

Journal article publications Last 5 years

  • Rethinking Multicollinearity: An Antithetical Solution Concept for Marketing, Business, and AI Applications
    Status: Revised and Resubmitted
    Journal: Management Science
    Authors: Steven Shugan, Taikgun Song
  • The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
    Status: Published
    Journal: Journal of Consumer Psychology
    Published Year: 2023
    Authors: Sang Kyu Park, Taikgun Song, Aner Sela